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What	
  is
            	
                       	
  	
  	
  	
  
                                                        	
  




	
     WebHub.mobi?	
  
                                    	
  
                                    	
  

                             Image	
  captured	
  from	
  an	
  iPhone	
  
       “US	
  News	
  1”	
  category	
  in	
  “News	
  Hub”	
  is	
  acIve	
  

4/2012	
                                                       ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     1	
  
Summary	
  
 •  www.webhub.mobi	
  is	
  “your	
  home	
  base	
  for	
  a	
  richer,	
  simpler	
  Web”℠	
  
                                                                           	
  

         ü  Richer	
  
             •  hundreds	
  of	
  the	
  best	
  sites	
  of	
  the	
  Web	
  organized	
  by	
  Hub,	
  and	
  
                personalizable	
  by	
  you,	
  instantly	
  at	
  your	
  fingerIps	
  
             •  Hubs	
  for	
  search,	
  news,	
  travel,	
  social,	
  video,	
  music,	
  business,	
  educaIon,	
  
                etc.	
  
         ü  Simpler	
  
             •     “one	
  thumb	
  surfing”℠	
  on	
  touchscreen	
  smartphones	
  
             •     unifies	
  surfing	
  across	
  all	
  of	
  a	
  user’s	
  devices	
  and	
  browsers	
  

         ü  Provides	
  an	
  opImal	
  mobile	
  and	
  cross-­‐device	
  brand	
  markeIng	
  
             and	
  adverIsing	
  channel	
  

4/2012	
                                        ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
               2	
  
 	
  	
  	
  	
  	
  	
  How	
  does	
  WebHub®	
  simplify,	
  enrich	
  and	
  
                                                  	
  	
  	
  	
  	
  	
  unify	
  a	
  user’s	
  Web	
  experience?	
  
    •        “One-­‐thumb	
  surfing”	
  on	
  touchscreen	
  smartphones	
  
    •        Removes	
  the	
  difficult	
  steps	
  from	
  surfing	
  on	
  mobile	
  
             –     no	
  remembering	
  or	
  typing	
  URLs	
  or	
  search	
  terms	
  
             –     no	
  bookmarking	
  
             –     no	
  syncing	
  
             –     no	
  app	
  to	
  find	
  in	
  an	
  app	
  store,	
  download,	
  update,	
  or	
  find	
  on	
  the	
  phone	
  
             –     no	
  data	
  local	
  to	
  a	
  user’s	
  phone	
  
             –     full	
  search	
  available	
  when	
  it	
  is	
  really	
  needed	
  
             –     instantly	
  available	
  in	
  full	
  with	
  NO	
  work	
  at	
  all	
  whenever	
  a	
  user	
  gets	
  a	
  new	
  device	
  
             –     no	
  local	
  data	
  to	
  be	
  concerned	
  about	
  with	
  devices	
  that	
  a	
  user	
  trades	
  in	
  or	
  loses	
  
                        	
  


   •         Instant	
  access	
  to	
  the	
  Web,	
  pre-­‐organized,	
  unified	
  and	
  personalized	
  across	
  a	
  user’s	
  devices	
  
             –     thousands	
  of	
  sites	
  organized	
  and	
  instantly	
  available	
  
             –     works	
  idenIcally	
  across	
  all	
  of	
  a	
  user’s	
  devices	
  and	
  browsers	
  
             –     stores	
  usernames	
  and	
  passwords	
  across	
  all	
  a	
  user’s	
  devices	
  
             –     stores	
  a	
  user’s	
  surfing	
  notes,	
  including	
  notes	
  specific	
  to	
  each	
  and	
  every	
  site	
  in	
  a	
  user’s	
  WebHub	
  	
  
             –     easily	
  personalizable	
  
             –     free	
  
             –     no	
  set-­‐up	
  required	
  
             –     private	
  




4/2012	
                                                                  ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                                            3	
  
 	
  	
  	
  	
  	
  	
  “Hub”	
  and	
  “Category”	
  system	
  

  •  Through	
  its	
  Hub/Category/Link	
  patented	
  organizaIon	
  
     system	
  (“powered	
  by	
  NeoKeys”),	
  WebHub	
  gives	
  people	
  
     access	
  to	
  a	
  huge	
  range	
  of	
  the	
  Web	
  with	
  almost	
  no	
  effort	
  
  •  There	
  are	
  “hubs”	
  for	
  almost	
  any	
  interest	
  and	
  any	
  type	
  
     of	
  Web	
  surfer	
  
             –  news	
  junkies,	
  general	
  surfers,	
  shoppers,	
  sports	
  fans,	
  search	
  
                fanaIcs,	
  etc.	
  	
  
             –  more	
  than	
  1,600	
  of	
  the	
  best	
  sites	
  on	
  the	
  Web	
  	
  
  	
  


  •  Users	
  can	
  easily	
  create	
  their	
  own,	
  personalized	
  and	
  
     unique	
  Hubs	
  and	
  categories	
  

4/2012	
                                   ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     4	
  
 	
  How	
  “Hubs”	
  work	
  


                                                                 o  Scrolling	
  column	
  of	
  “Hubs”	
  
                                                                 o  Currently	
  showing	
  the	
  following	
  Hubs	
  
                                                                       •        Search	
  Hub	
  
                                                                       •        News	
  Hub	
  
                                                                       •        Travel	
  Hub	
  
                                                                       •        Shop	
  Hub	
  

                                                                 o  Search	
  Hub	
  is	
  acIve	
  
                                                                       •        The	
  selected	
  user	
  the	
  “Search	
  Hub”	
  key	
  from	
  
                                                                                among	
  the	
  “Hubs”	
  




4/2012	
            ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                                                                            5	
  
How	
  “Categories”	
  work	
  
                                 	
  	
  	
  	
  




o  Each	
  “Hub”	
  has	
  its	
  own	
  scrolling	
  column	
  of	
  
   “Categories”	
  
o  “General	
  Search”	
  category	
  key	
  is	
  show	
  
   here	
  as	
  currently	
  acIve	
  from	
  among	
  the	
  
   column	
  of	
  “Category”	
  keys	
  of	
  which	
  the	
  
   first	
  4	
  categories	
  are	
  showing	
  
   •     General	
  Search	
  
   •     RT	
  Search	
  
   •     Meta	
  Search	
  
   •     App	
  Search	
  




  4/2012	
                                                  ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     6	
  
How	
  “Links”	
  Work	
  
                                            	
  	
  	
  	
  




o  Each	
  combinaIon	
  of	
  Hub	
  key	
  and	
  Category	
  key	
  
   has	
  a	
  unique	
  set	
  of	
  9	
  “Link”	
  keys	
  and	
  an	
  ad	
  area	
  
o  Each	
  link	
  key	
  
    1)  shows	
  the	
  name	
  of	
  a	
  website,	
  and	
  a	
  click	
  on	
  
        that	
  key	
  opens	
  a	
  new	
  tab	
  direct	
  to	
  that	
  website	
  
    2)  has	
  an	
  associated	
  “i”	
  key	
  that	
  gives	
  a	
  quick	
  
        descripIon	
  of	
  that	
  website	
  
    3)  in	
  personal	
  (private	
  user)	
  WebHubs,	
  users	
  can	
  
        store	
  their	
  usernames/passwords	
  and	
  notes	
  for	
  
        that	
  link	
  
    	
  

o  In	
  this	
  example,	
  link	
  keys	
  are	
  showing	
  a	
  set	
  of	
  
   search	
  links	
  because	
  the	
  user	
  has	
  acIvated	
  
   “General	
  Search”	
  category	
  in	
  ‘Search	
  Hub”	
  

   4/2012	
                                                          ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     7	
  
How	
  Brands	
  win	
  	
  
                                       with	
  a	
  single,	
  unified,	
  cross-­‐device	
  channel	
  
                                                               direct	
  to	
  users	
  



o  Every	
  combinaIon	
  of	
  Hub	
  and	
  Category	
  has	
  a	
  
   unique	
  ad	
  space	
  
       •  currently	
  showing	
  user	
  has	
  selected	
  
          “Travel	
  Hub”	
  and	
  the	
  “Airline”	
  category	
  
	
  

o  Users	
  see	
  these	
  ads	
  whenever	
  they	
  are	
  using	
  
   WebHub,	
  on	
  any	
  of	
  their	
  devices	
  
       •  brands	
  get	
  a	
  single	
  channel	
  to	
  reach	
  users	
  
          on	
  all	
  their	
  devices,	
  all	
  day	
  
o  Ads	
  can	
  be	
  staIc	
  jpgs	
  or	
  dynamic	
  




4/2012	
                                                     ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     8	
  
Empowering	
  People	
  
   •  WebHub	
  gives	
  people	
  the	
  full	
  power	
  of	
  the	
  Web	
  from	
  
      their	
  mobile,	
  without	
  the	
  need	
  to	
  do	
  any	
  of	
  
             –  type	
  in,	
  know	
  or	
  search	
  for	
  URLs	
  
             –  sij	
  through	
  pages	
  of	
  search	
  results	
  
             –  sync	
  or	
  use	
  any	
  kind	
  of	
  bookmarks	
  
             –  use	
  the	
  same	
  browser	
  on	
  all	
  of	
  a	
  user’s	
  devices	
  
             –  manage	
  tens	
  or	
  hundreds	
  of	
  single-­‐purpose,	
  walled-­‐garden	
  
                apps	
  and	
  app	
  icons	
  
             –  worry	
  about	
  switching	
  to	
  a	
  new	
  device	
  or	
  losing	
  a	
  device	
  …	
  
                all	
  of	
  a	
  user’s	
  WebHub	
  is	
  in	
  the	
  cloud,	
  so	
  there’s	
  zero	
  to	
  do	
  
                to	
  have	
  100%	
  of	
  a	
  user’s	
  WebHub	
  on	
  a	
  new	
  device,	
  and	
  
                zero	
  data	
  on	
  a	
  user’s	
  device	
  if	
  it	
  is	
  stolen	
  

4/2012	
                                          ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
              9	
  
Empowering	
  Websites	
  
   •  WebHub	
  gives	
  websites	
  a	
  single,	
  unified	
  
      channel	
  to	
  reach	
  users	
  on	
  their	
  mobile	
  and	
  
      across	
  users’	
  devices	
  
             –  without	
  having	
  to	
  create,	
  market	
  and	
  support	
  apps	
  
                for	
  each	
  type	
  of	
  mobile	
  device	
  
             –  with	
  no	
  need	
  to	
  pay	
  for	
  the	
  mobile-­‐inefficient	
  
                system	
  of	
  search	
  engine	
  sponsored	
  links	
  
             –  with	
  the	
  incredible	
  benefit	
  of	
  the	
  inter-­‐linked	
  Web	
  


4/2012	
                                ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     10	
  
Empowering	
  Brands	
  
   •  WebHub	
  gives	
  brands	
  a	
  single,	
  unified,	
  opImized	
  channel	
  
      to	
  reach	
  users	
  across	
  their	
  devices,	
  throughout	
  the	
  day	
  
   •  This	
  is	
  perhaps	
  the	
  most	
  powerful	
  innovaIon	
  in	
  brand	
  
      markeIng	
  in	
  the	
  mobile	
  era	
  
             –  the	
  preferred	
  lifestyle	
  of	
  consumers	
  is	
  increasing	
  “cross-­‐device”	
  
                meaning	
  that	
  they	
  surf	
  from	
  mulIple	
  devices	
  during	
  their	
  day	
  	
  
                    •    Breakfast:	
  	
  tablet	
  or	
  laptop	
  
                    •    Commute:	
  	
  tablet	
  or	
  phone	
  
                    •    Work:	
  	
  pc	
  or	
  laptop	
  or	
  tablet	
  
                    •    Lunch:	
  	
  phone	
  
                    •    Work:	
  	
  pc	
  or	
  laptop	
  
                    •    Commute:	
  	
  phone	
  or	
  tablet	
  
                    •    Home:	
  	
  pc,	
  laptop,	
  tablet,	
  TV	
  

4/2012	
                                                  ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     11	
  
Try	
  www.webhub.mobi	
  

   •  WebHub®	
  
             –  “one-­‐thumb”	
  Web	
  surfing	
  on	
  touchscreen	
  smartphones	
  
             –  opImizes	
  your	
  mobile	
  Web	
  lifestyle	
  
             –  unifies	
  your	
  personal,	
  cross-­‐device	
  lifestyle	
  
             –  free	
  
             –  private	
  
   •  In	
  other	
  words,	
  WebHub	
  is	
  your	
  home	
  base	
  for	
  a	
  
      richer,	
  simpler	
  Web	
  



4/2012	
                              ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     12	
  
Learn	
  more	
  
   •  WebHub	
  intro	
  and	
  tutorial	
  videos	
  
             www.youtube.com/users/webhubdotmobi	
  
             	
  



   •  WebHub	
  has	
  
             –  many	
  features	
  not	
  discussed	
  in	
  this	
  slide	
  deck	
  
             –  a	
  full	
  product	
  roadmap	
  of	
  new	
  features	
  to	
  be	
  
                released	
  on	
  an	
  on-­‐going	
  basis	
  


4/2012	
                                ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     13	
  
ConnecIon	
  Engine	
  
   •  Tim	
  Higginson,	
  President	
  of	
  Yuvee,	
  explains	
  
   	
  



             –  WebHub	
  Ilts	
  the	
  mobile	
  playing	
  field	
  back	
  in	
  favor	
  
                of	
  the	
  Web	
  over	
  single-­‐purpose	
  apps	
  
             –  by	
  creaIng	
  a	
  “connecIon	
  engine”	
  	
  
                 •  opImized	
  for	
  the	
  mobile	
  and	
  cross-­‐device	
  lifestyle	
  
                 •  to	
  connect	
  users,	
  websites	
  and	
  brands	
  	
  
                 •  beoer	
  than	
  any	
  other	
  soluIon	
  



4/2012	
                                  ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     14	
  
Group	
  Search	
  Engine	
  
   •  WebHub	
  also	
  offers	
  a	
  means	
  to	
  “search”	
  for	
  
      groups	
  of	
  related	
  websites	
  
   •  Each	
  Hub	
  contains	
  links	
  to	
  related	
  websites,	
  
      such	
  as	
  travel	
  sites,	
  business	
  sites,	
  social	
  sites,	
  
      music	
  sites,	
  news	
  sites,	
  etc.	
  
   •  This	
  provides	
  a	
  fast,	
  easy	
  way	
  to	
  find	
  related	
  
      groupings	
  of	
  sites	
  that	
  adds	
  immense	
  value	
  to	
  
      the	
  “single-­‐shot”	
  tradiIonal	
  search	
  engines	
  
4/2012	
                        ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     15	
  
Core	
  Design	
  Criteria	
  
   •  WebHub’s	
  core	
  design	
  criteria	
  are	
  
             ① re-­‐invent	
  mobile	
  search	
  and	
  surfing	
  to	
  create	
  the	
  
               simplest,	
  richest	
  Web	
  touchscreen	
  smartphone	
  
               experience	
  	
  
             ② enhance	
  the	
  preferred	
  “cross-­‐device”	
  lifestyle	
  of	
  
               many	
  mobile	
  users	
  by	
  unifying	
  and	
  personalizing	
  the	
  
               Web	
  experience	
  across	
  all	
  a	
  user’s	
  devices	
  
             ③ design	
  for	
  the	
  most	
  constrained	
  system	
  (mobile),	
  
               and	
  then	
  apply	
  up	
  the	
  chain	
  of	
  user	
  devices	
  (tablets,	
  
               laptops,	
  PCs,	
  TVs)	
  because	
  users	
  are	
  increasingly	
  
               looking	
  to	
  do	
  the	
  same	
  things	
  across	
  all	
  their	
  
               devices,	
  so	
  the	
  UI	
  should	
  be	
  the	
  same	
  too	
  

4/2012	
                                 ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     16	
  
 Extensible	
  
                                            The	
  same	
  patented	
  “powered	
  by	
  NeoKeys”	
  
                                            system	
  that	
  powers	
  WebHub	
  also	
  
                                            works	
  to	
  provide	
  a	
  beoer	
  system	
  for	
  
                                            organizing	
  and	
  accessing	
  app	
  icons	
  

                                  o  Any	
  and	
  all	
  types	
  of	
  icons	
  can	
  be	
  efficiently	
  
                                     organized	
  and	
  accessed	
  using	
  this	
  Hub	
  and	
  
                                     Category	
  system	
  
                                        §  Icons	
  can	
  be	
  for	
  any	
  or	
  all	
  of	
  apps,	
  websites,	
  
                                            documents,	
  media,	
  tv	
  shows,	
  tv	
  channels,	
  etc.	
  
                                        §  “powered	
  by	
  NeoKeys”	
  
                                        §  patents	
  issued	
  and	
  pending	
  in	
  US	
  and	
  overseas	
  

                                  o  See	
  our	
  white	
  paper	
  “Smartphone	
  Icons	
  –	
  A	
  
                                     System	
  for	
  Improving	
  OrganizaIon	
  and	
  
                                     Access”	
  




4/2012	
     ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                                                        17	
  
More	
  White	
  Papers	
  
   •         Search	
  re-­‐invented	
  for	
  mobile,	
  or	
  what	
  is	
  a	
  ConnecIon	
  Engine?	
  
   •         Smartphone	
  Icons	
  –	
  A	
  System	
  for	
  Improving	
  OrganizaIon	
  and	
  Access	
  
   •         What	
  is	
  the	
  PiQ	
  music	
  app?	
  
   •         The	
  Importance	
  of	
  Patent-­‐Protected	
  DifferenIators	
  to	
  Mobile	
  Device	
  Manufacturers	
  
   •         Topics	
  in	
  innovaIon	
  in	
  mobile	
  technology	
  by	
  Yuvee	
  
   •         NeoKeys	
  –	
  How	
  it	
  works	
  and	
  why	
  it	
  is	
  criIcal	
  to	
  touchscreen	
  devices	
  
   •         What	
  is	
  the	
  NeoKeys	
  Mixed	
  Media	
  Keypad?	
  
   •         The	
  Challenge	
  of	
  Touchscreen	
  Cluoer	
  (or	
  Making	
  Mobile	
  Screens	
  Big)	
  
   •         The	
  Non-­‐Subscriber	
  Revenue	
  ImperaIve	
  –	
  ROI	
  on	
  Telecoms	
  CapEx	
  
   •         Richness+Simplicity:	
  	
  The	
  Holy	
  Grail	
  of	
  Mobile	
  UI	
  
   •         Yuvee	
  -­‐	
  Mobile	
  User	
  Experience	
  Conference	
  –	
  UX	
  Designers’	
  Den	
  Slides	
  
   •         MoneIzing	
  the	
  Keypad	
  Real	
  Estate	
  on	
  Mobile	
  Devices	
  
   •         The	
  Changing	
  Face	
  of	
  User	
  Input	
  on	
  Mobile	
  Devices	
  
   •         Compound	
  versus	
  Elemental	
  Devices	
  –	
  New	
  Mobile	
  Device	
  Market	
  Strategies	
  
   •         The	
  Incredible	
  Shrinking	
  Search	
  Results	
  Page	
  
   •         Dynamic	
  Keypads:	
  Terminology	
  


4/2012	
                                                               ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     18	
  
Where	
  to	
  Read	
  the	
  White	
  Papers	
  



   • www.yuvee.com/prWhitePapers.php	
  	
  	
  

   • www.slideshare.net/Imhigg/	
  	
  




4/2012	
                  ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     19	
  
About	
  Yuvee	
  
     •  Yuvee
               –  owns a global patent portfolio in mobile and cross device UI
               –  runs www.webhub.mobi
               –  innovates in mobile and converged device design and user
                  experiences - making the next generation mobile and converged
                  lifestyle effortless and immersive for the Web and apps

     •  Contact
               –  Tim Higginson at m 847.962.1623




Patents issued and pending – see lists at www.yuvee.com.
Yuvee, PiQ and NeoKeys are trademarks of Yuvee, Inc. WebHub is a registered trademark of Yuvee, Inc.
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.

  4.2012	
                                                             ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     20	
  

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What is webhub.mobi?

  • 1. What  is               WebHub.mobi?       Image  captured  from  an  iPhone   “US  News  1”  category  in  “News  Hub”  is  acIve   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   1  
  • 2. Summary   •  www.webhub.mobi  is  “your  home  base  for  a  richer,  simpler  Web”℠     ü  Richer   •  hundreds  of  the  best  sites  of  the  Web  organized  by  Hub,  and   personalizable  by  you,  instantly  at  your  fingerIps   •  Hubs  for  search,  news,  travel,  social,  video,  music,  business,  educaIon,   etc.   ü  Simpler   •  “one  thumb  surfing”℠  on  touchscreen  smartphones   •  unifies  surfing  across  all  of  a  user’s  devices  and  browsers   ü  Provides  an  opImal  mobile  and  cross-­‐device  brand  markeIng   and  adverIsing  channel   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   2  
  • 3.              How  does  WebHub®  simplify,  enrich  and              unify  a  user’s  Web  experience?   •  “One-­‐thumb  surfing”  on  touchscreen  smartphones   •  Removes  the  difficult  steps  from  surfing  on  mobile   –  no  remembering  or  typing  URLs  or  search  terms   –  no  bookmarking   –  no  syncing   –  no  app  to  find  in  an  app  store,  download,  update,  or  find  on  the  phone   –  no  data  local  to  a  user’s  phone   –  full  search  available  when  it  is  really  needed   –  instantly  available  in  full  with  NO  work  at  all  whenever  a  user  gets  a  new  device   –  no  local  data  to  be  concerned  about  with  devices  that  a  user  trades  in  or  loses     •  Instant  access  to  the  Web,  pre-­‐organized,  unified  and  personalized  across  a  user’s  devices   –  thousands  of  sites  organized  and  instantly  available   –  works  idenIcally  across  all  of  a  user’s  devices  and  browsers   –  stores  usernames  and  passwords  across  all  a  user’s  devices   –  stores  a  user’s  surfing  notes,  including  notes  specific  to  each  and  every  site  in  a  user’s  WebHub     –  easily  personalizable   –  free   –  no  set-­‐up  required   –  private   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   3  
  • 4.              “Hub”  and  “Category”  system   •  Through  its  Hub/Category/Link  patented  organizaIon   system  (“powered  by  NeoKeys”),  WebHub  gives  people   access  to  a  huge  range  of  the  Web  with  almost  no  effort   •  There  are  “hubs”  for  almost  any  interest  and  any  type   of  Web  surfer   –  news  junkies,  general  surfers,  shoppers,  sports  fans,  search   fanaIcs,  etc.     –  more  than  1,600  of  the  best  sites  on  the  Web       •  Users  can  easily  create  their  own,  personalized  and   unique  Hubs  and  categories   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   4  
  • 5.    How  “Hubs”  work   o  Scrolling  column  of  “Hubs”   o  Currently  showing  the  following  Hubs   •  Search  Hub   •  News  Hub   •  Travel  Hub   •  Shop  Hub   o  Search  Hub  is  acIve   •  The  selected  user  the  “Search  Hub”  key  from   among  the  “Hubs”   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   5  
  • 6. How  “Categories”  work           o  Each  “Hub”  has  its  own  scrolling  column  of   “Categories”   o  “General  Search”  category  key  is  show   here  as  currently  acIve  from  among  the   column  of  “Category”  keys  of  which  the   first  4  categories  are  showing   •  General  Search   •  RT  Search   •  Meta  Search   •  App  Search   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   6  
  • 7. How  “Links”  Work           o  Each  combinaIon  of  Hub  key  and  Category  key   has  a  unique  set  of  9  “Link”  keys  and  an  ad  area   o  Each  link  key   1)  shows  the  name  of  a  website,  and  a  click  on   that  key  opens  a  new  tab  direct  to  that  website   2)  has  an  associated  “i”  key  that  gives  a  quick   descripIon  of  that  website   3)  in  personal  (private  user)  WebHubs,  users  can   store  their  usernames/passwords  and  notes  for   that  link     o  In  this  example,  link  keys  are  showing  a  set  of   search  links  because  the  user  has  acIvated   “General  Search”  category  in  ‘Search  Hub”   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   7  
  • 8. How  Brands  win     with  a  single,  unified,  cross-­‐device  channel   direct  to  users   o  Every  combinaIon  of  Hub  and  Category  has  a   unique  ad  space   •  currently  showing  user  has  selected   “Travel  Hub”  and  the  “Airline”  category     o  Users  see  these  ads  whenever  they  are  using   WebHub,  on  any  of  their  devices   •  brands  get  a  single  channel  to  reach  users   on  all  their  devices,  all  day   o  Ads  can  be  staIc  jpgs  or  dynamic   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   8  
  • 9. Empowering  People   •  WebHub  gives  people  the  full  power  of  the  Web  from   their  mobile,  without  the  need  to  do  any  of   –  type  in,  know  or  search  for  URLs   –  sij  through  pages  of  search  results   –  sync  or  use  any  kind  of  bookmarks   –  use  the  same  browser  on  all  of  a  user’s  devices   –  manage  tens  or  hundreds  of  single-­‐purpose,  walled-­‐garden   apps  and  app  icons   –  worry  about  switching  to  a  new  device  or  losing  a  device  …   all  of  a  user’s  WebHub  is  in  the  cloud,  so  there’s  zero  to  do   to  have  100%  of  a  user’s  WebHub  on  a  new  device,  and   zero  data  on  a  user’s  device  if  it  is  stolen   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   9  
  • 10. Empowering  Websites   •  WebHub  gives  websites  a  single,  unified   channel  to  reach  users  on  their  mobile  and   across  users’  devices   –  without  having  to  create,  market  and  support  apps   for  each  type  of  mobile  device   –  with  no  need  to  pay  for  the  mobile-­‐inefficient   system  of  search  engine  sponsored  links   –  with  the  incredible  benefit  of  the  inter-­‐linked  Web   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   10  
  • 11. Empowering  Brands   •  WebHub  gives  brands  a  single,  unified,  opImized  channel   to  reach  users  across  their  devices,  throughout  the  day   •  This  is  perhaps  the  most  powerful  innovaIon  in  brand   markeIng  in  the  mobile  era   –  the  preferred  lifestyle  of  consumers  is  increasing  “cross-­‐device”   meaning  that  they  surf  from  mulIple  devices  during  their  day     •  Breakfast:    tablet  or  laptop   •  Commute:    tablet  or  phone   •  Work:    pc  or  laptop  or  tablet   •  Lunch:    phone   •  Work:    pc  or  laptop   •  Commute:    phone  or  tablet   •  Home:    pc,  laptop,  tablet,  TV   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   11  
  • 12. Try  www.webhub.mobi   •  WebHub®   –  “one-­‐thumb”  Web  surfing  on  touchscreen  smartphones   –  opImizes  your  mobile  Web  lifestyle   –  unifies  your  personal,  cross-­‐device  lifestyle   –  free   –  private   •  In  other  words,  WebHub  is  your  home  base  for  a   richer,  simpler  Web   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   12  
  • 13. Learn  more   •  WebHub  intro  and  tutorial  videos   www.youtube.com/users/webhubdotmobi     •  WebHub  has   –  many  features  not  discussed  in  this  slide  deck   –  a  full  product  roadmap  of  new  features  to  be   released  on  an  on-­‐going  basis   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   13  
  • 14. ConnecIon  Engine   •  Tim  Higginson,  President  of  Yuvee,  explains     –  WebHub  Ilts  the  mobile  playing  field  back  in  favor   of  the  Web  over  single-­‐purpose  apps   –  by  creaIng  a  “connecIon  engine”     •  opImized  for  the  mobile  and  cross-­‐device  lifestyle   •  to  connect  users,  websites  and  brands     •  beoer  than  any  other  soluIon   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   14  
  • 15. Group  Search  Engine   •  WebHub  also  offers  a  means  to  “search”  for   groups  of  related  websites   •  Each  Hub  contains  links  to  related  websites,   such  as  travel  sites,  business  sites,  social  sites,   music  sites,  news  sites,  etc.   •  This  provides  a  fast,  easy  way  to  find  related   groupings  of  sites  that  adds  immense  value  to   the  “single-­‐shot”  tradiIonal  search  engines   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   15  
  • 16. Core  Design  Criteria   •  WebHub’s  core  design  criteria  are   ① re-­‐invent  mobile  search  and  surfing  to  create  the   simplest,  richest  Web  touchscreen  smartphone   experience     ② enhance  the  preferred  “cross-­‐device”  lifestyle  of   many  mobile  users  by  unifying  and  personalizing  the   Web  experience  across  all  a  user’s  devices   ③ design  for  the  most  constrained  system  (mobile),   and  then  apply  up  the  chain  of  user  devices  (tablets,   laptops,  PCs,  TVs)  because  users  are  increasingly   looking  to  do  the  same  things  across  all  their   devices,  so  the  UI  should  be  the  same  too   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   16  
  • 17.  Extensible   The  same  patented  “powered  by  NeoKeys”   system  that  powers  WebHub  also   works  to  provide  a  beoer  system  for   organizing  and  accessing  app  icons   o  Any  and  all  types  of  icons  can  be  efficiently   organized  and  accessed  using  this  Hub  and   Category  system   §  Icons  can  be  for  any  or  all  of  apps,  websites,   documents,  media,  tv  shows,  tv  channels,  etc.   §  “powered  by  NeoKeys”   §  patents  issued  and  pending  in  US  and  overseas   o  See  our  white  paper  “Smartphone  Icons  –  A   System  for  Improving  OrganizaIon  and   Access”   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   17  
  • 18. More  White  Papers   •  Search  re-­‐invented  for  mobile,  or  what  is  a  ConnecIon  Engine?   •  Smartphone  Icons  –  A  System  for  Improving  OrganizaIon  and  Access   •  What  is  the  PiQ  music  app?   •  The  Importance  of  Patent-­‐Protected  DifferenIators  to  Mobile  Device  Manufacturers   •  Topics  in  innovaIon  in  mobile  technology  by  Yuvee   •  NeoKeys  –  How  it  works  and  why  it  is  criIcal  to  touchscreen  devices   •  What  is  the  NeoKeys  Mixed  Media  Keypad?   •  The  Challenge  of  Touchscreen  Cluoer  (or  Making  Mobile  Screens  Big)   •  The  Non-­‐Subscriber  Revenue  ImperaIve  –  ROI  on  Telecoms  CapEx   •  Richness+Simplicity:    The  Holy  Grail  of  Mobile  UI   •  Yuvee  -­‐  Mobile  User  Experience  Conference  –  UX  Designers’  Den  Slides   •  MoneIzing  the  Keypad  Real  Estate  on  Mobile  Devices   •  The  Changing  Face  of  User  Input  on  Mobile  Devices   •  Compound  versus  Elemental  Devices  –  New  Mobile  Device  Market  Strategies   •  The  Incredible  Shrinking  Search  Results  Page   •  Dynamic  Keypads:  Terminology   4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   18  
  • 19. Where  to  Read  the  White  Papers   • www.yuvee.com/prWhitePapers.php       • www.slideshare.net/Imhigg/     4/2012   ©  Yuvee,  Inc.    All  rights  reserved.   19  
  • 20. About  Yuvee   •  Yuvee –  owns a global patent portfolio in mobile and cross device UI –  runs www.webhub.mobi –  innovates in mobile and converged device design and user experiences - making the next generation mobile and converged lifestyle effortless and immersive for the Web and apps •  Contact –  Tim Higginson at m 847.962.1623 Patents issued and pending – see lists at www.yuvee.com. Yuvee, PiQ and NeoKeys are trademarks of Yuvee, Inc. WebHub is a registered trademark of Yuvee, Inc. Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied. 4.2012   ©  Yuvee,  Inc.    All  rights  reserved.   20