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What is ux design? A behind the scenes tour

The document outlines the process of UX design, emphasizing that design encompasses more than just aesthetics; it's about functionality and user experience. It describes the seven stages of UX design, from initial ideas through sketching and wireframing to the final live page and performance optimization. Key quotes highlight the importance of creating great experiences to foster brand passion among users.

Design◦Technology◦
Related topics:
UX Design•
What is UX design? A behind the scenes tour Neil Turner Dec 2012
“Most people make the mistake of thinking design is what it looks like. It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs
"What makes people passionate, pure and simple, is great experiences. If they have great experience with your product (and) they have great experiences with your service, they’re going to be passionate about your brand." Jesse James Garrett
The finished design… is just the tip of the iceberg!
The 7 ages of man a web page
1. The idea
The sweet spot… X U Business needs Customer needs
2. The concept
Storyboards
Sitemaps
3. The sketch
Page sketches
Getting feedback
Survival of the fittest
4. The wireframe
Wireframes
Nearly there… Testing the design
5. The visual mock up
Visuals
Style guide
6. The prototype
More usability testing
Nearly there…
7. The live page
Web pages
Tracking performance
Version A Testing different versions Version B
Version A Version B
Optimising the design Version A Testing different versions “Will you guys stop following me…” Version B