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Copyright Intellipaat. All rights reserved.
Copyright Intellipaat. All rights reserved.
Agenda
04 The Advantages of Podcast
Marketing
01 What is Podcast?
05
03 Why should we care about
podcast marketing?
06
How can podcasting affect the
expansion of my business?
02 What is podcast Marketing?
Strategies for podcast marketing
07 Conclusion
Copyright Intellipaat. All rights reserved.
What is Podcast?
Copyright Intellipaat. All rights reserved.
What is Podcast?
A podcast is a type of online audio broadcasting. It can be listened to on the go, on the way to work, or
even at work.
Copyright Intellipaat. All rights reserved.
What is Podcast Marketing?
Copyright Intellipaat. All rights reserved.
What is Podcast Marketing?
The act of selling yourself, your products, or your services through the development and promotion of
audio material is known as podcast marketing.
Copyright Intellipaat. All rights reserved.
Why should we care about
Podcast Marketing ?
Copyright Intellipaat. All rights reserved.
Why should we care about Podcast
Marketing?
The number of people who are familiar with
podcasting has increased by 5% in the United
States. Going from 70% in 2019 to 75% in
2020 is a big step forward.
Copyright Intellipaat. All rights reserved.
Why should we care about Podcast
Marketing?
The number of people who are familiar with
podcasting has increased by 5% in the United
States. Going from 70% in 2019 to 75% in
2020 is a big step forward.
In the United States, half of the population listens to
podcasts.
Copyright Intellipaat. All rights reserved.
Why should we care about Podcast
Marketing?
The number of people who are familiar with
podcasting has increased by 5% in the United
States. Going from 70% in 2019 to 75% in
2020 is a big step forward.
In the United States, half of the population listens to
podcasts.
At least once a month, 104 million individuals listen to
a podcast.
Copyright Intellipaat. All rights reserved.
Why should we care about Podcast
Marketing?
Around 24% of the US population, or 68 million
individuals, listen to podcasts on a weekly basis,
up 2% from 2019.
Copyright Intellipaat. All rights reserved.
Why should we care about Podcast
Marketing?
Around 24% of the US population, or 68 million
individuals, listen to podcasts on a weekly basis,
up 2% from 2019.
45 percent of households who listen to a podcast
on a monthly basis make more than $75,000.
Copyright Intellipaat. All rights reserved.
Why should we care about Podcast
Marketing?
Around 24% of the US population, or 68 million
individuals, listen to podcasts on a weekly basis,
up 2% from 2019.
45 percent of households who listen to a podcast
on a monthly basis make more than $75,000.
The COVID-19 epidemic, which caused a 42
percent increase in podcast listening, recently
contributed to the increase in number.
Copyright Intellipaat. All rights reserved.
Benefits of Podcast
Marketing
Copyright Intellipaat. All rights reserved.
Benefits of Podcast Marketing
Improved connection.
Copyright Intellipaat. All rights reserved.
Benefits of Podcast Marketing
Improved connection.
Increased brand awareness and reach.
Copyright Intellipaat. All rights reserved.
Benefits of Podcast Marketing
Improved connection
Increased brand awareness and reach
Heightened authority
Copyright Intellipaat. All rights reserved.
Benefits of Podcast Marketing
Improved connection
Increased brand awareness and reach
Heightened authority
Revenue from advertising
Copyright Intellipaat. All rights reserved.
How Can Podcast grow my
business?
Copyright Intellipaat. All rights reserved.
How can Podcast grow my business?
By building a dedicated following.
Copyright Intellipaat. All rights reserved.
How can Podcast grow my business?
By building a dedicated following.
Through building a loyal community.
Copyright Intellipaat. All rights reserved.
How can Podcast grow my business?
By building a dedicated following.
Through building a loyal community.
By increasing revenue.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies?
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Make excellent show notes.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Make excellent show notes
Be Consistent.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Make excellent show notes
Be Consistent
Publish and promote through various platforms.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Join a podcast network.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Join a podcast network.
Include emails.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Join a podcast network.
Include emails.
Include share buttons in your show notes.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Join a podcast network.
Include emails.
Include share buttons in your show notes.
Use google ads to promote your podcast.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Tell stories in your podcast episodes.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Tell stories in your podcast episodes.
Partner up.
Copyright Intellipaat. All rights reserved.
Podcast Marketing Strategies
Tell stories in your podcast episodes.
Partner up.
Participate in every podcast comment.
Copyright Intellipaat. All rights reserved.
Conclusion
Copyright Intellipaat. All rights reserved.
Conclusion
The first thing to do is to make sure that your
product or service is incredibly good before
marketing it (whether through a podcast or not).
Copyright Intellipaat. All rights reserved.
Conclusion
Your podcast marketing will be 10x more
impactful if you spend some more time making
your product or service amazing first.
The first thing to do is to make sure that your
product or service is incredibly good before
marketing it (whether through a podcast or not).
Copyright Intellipaat. All rights reserved.
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What is PodCast Marketing | PodCast For Business | How to Start a Podcast | Intellipaat

  • 1. Copyright Intellipaat. All rights reserved.
  • 2. Copyright Intellipaat. All rights reserved. Agenda 04 The Advantages of Podcast Marketing 01 What is Podcast? 05 03 Why should we care about podcast marketing? 06 How can podcasting affect the expansion of my business? 02 What is podcast Marketing? Strategies for podcast marketing 07 Conclusion
  • 3. Copyright Intellipaat. All rights reserved. What is Podcast?
  • 4. Copyright Intellipaat. All rights reserved. What is Podcast? A podcast is a type of online audio broadcasting. It can be listened to on the go, on the way to work, or even at work.
  • 5. Copyright Intellipaat. All rights reserved. What is Podcast Marketing?
  • 6. Copyright Intellipaat. All rights reserved. What is Podcast Marketing? The act of selling yourself, your products, or your services through the development and promotion of audio material is known as podcast marketing.
  • 7. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing ?
  • 8. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing? The number of people who are familiar with podcasting has increased by 5% in the United States. Going from 70% in 2019 to 75% in 2020 is a big step forward.
  • 9. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing? The number of people who are familiar with podcasting has increased by 5% in the United States. Going from 70% in 2019 to 75% in 2020 is a big step forward. In the United States, half of the population listens to podcasts.
  • 10. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing? The number of people who are familiar with podcasting has increased by 5% in the United States. Going from 70% in 2019 to 75% in 2020 is a big step forward. In the United States, half of the population listens to podcasts. At least once a month, 104 million individuals listen to a podcast.
  • 11. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing? Around 24% of the US population, or 68 million individuals, listen to podcasts on a weekly basis, up 2% from 2019.
  • 12. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing? Around 24% of the US population, or 68 million individuals, listen to podcasts on a weekly basis, up 2% from 2019. 45 percent of households who listen to a podcast on a monthly basis make more than $75,000.
  • 13. Copyright Intellipaat. All rights reserved. Why should we care about Podcast Marketing? Around 24% of the US population, or 68 million individuals, listen to podcasts on a weekly basis, up 2% from 2019. 45 percent of households who listen to a podcast on a monthly basis make more than $75,000. The COVID-19 epidemic, which caused a 42 percent increase in podcast listening, recently contributed to the increase in number.
  • 14. Copyright Intellipaat. All rights reserved. Benefits of Podcast Marketing
  • 15. Copyright Intellipaat. All rights reserved. Benefits of Podcast Marketing Improved connection.
  • 16. Copyright Intellipaat. All rights reserved. Benefits of Podcast Marketing Improved connection. Increased brand awareness and reach.
  • 17. Copyright Intellipaat. All rights reserved. Benefits of Podcast Marketing Improved connection Increased brand awareness and reach Heightened authority
  • 18. Copyright Intellipaat. All rights reserved. Benefits of Podcast Marketing Improved connection Increased brand awareness and reach Heightened authority Revenue from advertising
  • 19. Copyright Intellipaat. All rights reserved. How Can Podcast grow my business?
  • 20. Copyright Intellipaat. All rights reserved. How can Podcast grow my business? By building a dedicated following.
  • 21. Copyright Intellipaat. All rights reserved. How can Podcast grow my business? By building a dedicated following. Through building a loyal community.
  • 22. Copyright Intellipaat. All rights reserved. How can Podcast grow my business? By building a dedicated following. Through building a loyal community. By increasing revenue.
  • 23. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies?
  • 24. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Re-upload your most popular and interesting episodes.
  • 25. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Re-upload your most popular and interesting episodes. Make sure the audio quality of your podcast is excellent.
  • 26. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Re-upload your most popular and interesting episodes. Make sure the audio quality of your podcast is excellent. Make excellent show notes.
  • 27. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Re-upload your most popular and interesting episodes. Make sure the audio quality of your podcast is excellent. Make excellent show notes Be Consistent.
  • 28. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Re-upload your most popular and interesting episodes. Make sure the audio quality of your podcast is excellent. Make excellent show notes Be Consistent Publish and promote through various platforms.
  • 29. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Join a podcast network.
  • 30. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Join a podcast network. Include emails.
  • 31. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Join a podcast network. Include emails. Include share buttons in your show notes.
  • 32. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Join a podcast network. Include emails. Include share buttons in your show notes. Use google ads to promote your podcast.
  • 33. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Tell stories in your podcast episodes.
  • 34. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Tell stories in your podcast episodes. Partner up.
  • 35. Copyright Intellipaat. All rights reserved. Podcast Marketing Strategies Tell stories in your podcast episodes. Partner up. Participate in every podcast comment.
  • 36. Copyright Intellipaat. All rights reserved. Conclusion
  • 37. Copyright Intellipaat. All rights reserved. Conclusion The first thing to do is to make sure that your product or service is incredibly good before marketing it (whether through a podcast or not).
  • 38. Copyright Intellipaat. All rights reserved. Conclusion Your podcast marketing will be 10x more impactful if you spend some more time making your product or service amazing first. The first thing to do is to make sure that your product or service is incredibly good before marketing it (whether through a podcast or not).
  • 39. Copyright Intellipaat. All rights reserved. India: +91-7022374614 US: 1-800-216-8930 (TOLL FREE) support@intellipaat.com 24/7 Chat with Our Course Advisor

Editor's Notes

  1. Thank you!