SlideShare a Scribd company logo
Corporate
Framework
…based on a true story
Framework enhanced
Vision
Mission
CultureAttitude
Brand
• Be the #1 option for people or brands on whatever their
purpose may be …wherever that may be
• Make people Happy
…that’s an easy one…
Vision
Mission
• The Mission serves as the framework for a Roadmap and guides
every aspect of the business by describing what is needed to
accomplish in order to continue achieving sustainable, quality
growth.
• Redefine communication by offering the means, to make a personal
statement
• People: Offer a great place to work where people are inspired to be
the best they can be.
• Portfolio: Bring to the world a portfolio of quality content and services
– constantly renewable
• Partners: Nurture a winning network of customers, 3rd party
collaborators & 3rd party distributors so as to create mutual, enduring
value.
• Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful
of the overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving
organization.
Winning Culture defines the attitudes and behaviours, that will
be required to make the Vision a reality.
• Focus on the Market
– Focus on needs of our consumers, customers and business partners
– Get out into the market and listen, observe and learn
– Possess a world view
– Focus on execution in the marketplace every day
• Be insatiably curious
• Be fun
• Be Innovative
• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently
Culture
• Leadership: …means to inspire and keep eyes on the ball
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as the company’s content and
services overall
• Quality: What we do, we do well …no scratch that… we do BEST
• Be accountable for actions and inactions
• Reward people for taking risks and finding better ways to
solve problems
• Learn from outcomes -- what worked and what didn’t
Attitude
• Be creative, passionate, optimistic and fun
• Be communicative and share feelings, not just words &
pictures
• Be unique
• Be the company that walks the walk and talks the talk
• Become a feeling
• Be what your customers say you are …after you tell them what to
say!!!
• Be timeless
• Be valuable
• Be the brand
Brand
…all the Be’s together…
• Create a catchy tagline
• Promote diversity
• Enhance social standing
• Not just appear on the map …become the map
Brand Focus
What a company vision and framework should be! by Panos V

More Related Content

Similar to What a company vision and framework should be! by Panos V

Brand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social MediaBrand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social Media
Blake Morgan
 
Purpose-driven Business: Leading from Purpose & Core Values
Purpose-driven Business: Leading from Purpose & Core ValuesPurpose-driven Business: Leading from Purpose & Core Values
Purpose-driven Business: Leading from Purpose & Core Values
fmarinescu
 
Mary Cate Shares San Francisco
Mary Cate Shares San FranciscoMary Cate Shares San Francisco
Mary Cate Shares San Francisco
Riggs Partners
 
The Live Experience
The Live ExperienceThe Live Experience
The Live Experience
Paul Vandeleur
 
Rouse-Culture Presentation.pptx
Rouse-Culture Presentation.pptxRouse-Culture Presentation.pptx
Rouse-Culture Presentation.pptx
VamsiKrishna61125
 
Values amplification | Onefish Twofish | 2015
Values amplification | Onefish Twofish | 2015Values amplification | Onefish Twofish | 2015
Values amplification | Onefish Twofish | 2015
OnefishTwofish
 
Non-Profit Marketing Communications Strategy
Non-Profit Marketing Communications StrategyNon-Profit Marketing Communications Strategy
Non-Profit Marketing Communications Strategy
Flint Group
 
Working with agencies: getting the biggest bang for your bucks. North West Re...
Working with agencies: getting the biggest bang for your bucks. North West Re...Working with agencies: getting the biggest bang for your bucks. North West Re...
Working with agencies: getting the biggest bang for your bucks. North West Re...
CharityComms
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
baileyrjarvia
 
Batavia chamber part 1
Batavia chamber part 1Batavia chamber part 1
Batavia chamber part 1
Gilmore Marketing Concepts Inc.
 
Aim Open House Day Session Jane Toohey
Aim Open House Day Session Jane TooheyAim Open House Day Session Jane Toohey
Aim Open House Day Session Jane Toohey
janetoohey
 
Yfu Marketing and Recruitment
Yfu Marketing and RecruitmentYfu Marketing and Recruitment
Yfu Marketing and Recruitment
Heather Reynolds
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
Lisa Colton
 
Elin.work
Elin.workElin.work
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media
cherylannsmith
 
The convergence of content or how to tell a consistent cross-channel story
The convergence of content or how to tell a consistent cross-channel storyThe convergence of content or how to tell a consistent cross-channel story
The convergence of content or how to tell a consistent cross-channel story
LEWIS
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
baileyrjarvia
 
Thought Leadership from the Inside Out
Thought Leadership from the Inside OutThought Leadership from the Inside Out
Thought Leadership from the Inside Out
Stacey King Gordon
 
Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!
Bloomerang
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startups
Mohamed Salem Korayem
 

Similar to What a company vision and framework should be! by Panos V (20)

Brand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social MediaBrand Storytelling with Pinterest and Social Media
Brand Storytelling with Pinterest and Social Media
 
Purpose-driven Business: Leading from Purpose & Core Values
Purpose-driven Business: Leading from Purpose & Core ValuesPurpose-driven Business: Leading from Purpose & Core Values
Purpose-driven Business: Leading from Purpose & Core Values
 
Mary Cate Shares San Francisco
Mary Cate Shares San FranciscoMary Cate Shares San Francisco
Mary Cate Shares San Francisco
 
The Live Experience
The Live ExperienceThe Live Experience
The Live Experience
 
Rouse-Culture Presentation.pptx
Rouse-Culture Presentation.pptxRouse-Culture Presentation.pptx
Rouse-Culture Presentation.pptx
 
Values amplification | Onefish Twofish | 2015
Values amplification | Onefish Twofish | 2015Values amplification | Onefish Twofish | 2015
Values amplification | Onefish Twofish | 2015
 
Non-Profit Marketing Communications Strategy
Non-Profit Marketing Communications StrategyNon-Profit Marketing Communications Strategy
Non-Profit Marketing Communications Strategy
 
Working with agencies: getting the biggest bang for your bucks. North West Re...
Working with agencies: getting the biggest bang for your bucks. North West Re...Working with agencies: getting the biggest bang for your bucks. North West Re...
Working with agencies: getting the biggest bang for your bucks. North West Re...
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
 
Batavia chamber part 1
Batavia chamber part 1Batavia chamber part 1
Batavia chamber part 1
 
Aim Open House Day Session Jane Toohey
Aim Open House Day Session Jane TooheyAim Open House Day Session Jane Toohey
Aim Open House Day Session Jane Toohey
 
Yfu Marketing and Recruitment
Yfu Marketing and RecruitmentYfu Marketing and Recruitment
Yfu Marketing and Recruitment
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
 
Elin.work
Elin.workElin.work
Elin.work
 
Brand innovation & Social media
Brand innovation & Social media Brand innovation & Social media
Brand innovation & Social media
 
The convergence of content or how to tell a consistent cross-channel story
The convergence of content or how to tell a consistent cross-channel storyThe convergence of content or how to tell a consistent cross-channel story
The convergence of content or how to tell a consistent cross-channel story
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
 
Thought Leadership from the Inside Out
Thought Leadership from the Inside OutThought Leadership from the Inside Out
Thought Leadership from the Inside Out
 
Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startups
 

Recently uploaded

Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.
InstBlast Marketing
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
VikasYadav194549
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
SMM OWL
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
State of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdfState of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdf
nehapardhi711
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptxGreen Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
elizabethella096
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
williambond23
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
df2608021
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 

Recently uploaded (20)

Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
State of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdfState of tokenization landscape 2024.pdf
State of tokenization landscape 2024.pdf
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptxGreen Tech Solutions Paving the Way for a Sustainable Future.pptx
Green Tech Solutions Paving the Way for a Sustainable Future.pptx
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 

What a company vision and framework should be! by Panos V

  • 3. • Be the #1 option for people or brands on whatever their purpose may be …wherever that may be • Make people Happy …that’s an easy one… Vision
  • 4. Mission • The Mission serves as the framework for a Roadmap and guides every aspect of the business by describing what is needed to accomplish in order to continue achieving sustainable, quality growth. • Redefine communication by offering the means, to make a personal statement • People: Offer a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality content and services – constantly renewable • Partners: Nurture a winning network of customers, 3rd party collaborators & 3rd party distributors so as to create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of the overall responsibilities. • Productivity: Be a highly effective, lean and fast-moving organization.
  • 5. Winning Culture defines the attitudes and behaviours, that will be required to make the Vision a reality. • Focus on the Market – Focus on needs of our consumers, customers and business partners – Get out into the market and listen, observe and learn – Possess a world view – Focus on execution in the marketplace every day • Be insatiably curious • Be fun • Be Innovative • Act with urgency • Remain responsive to change • Have the courage to change course when needed • Remain constructively discontent • Work efficiently Culture
  • 6. • Leadership: …means to inspire and keep eyes on the ball • Collaboration: Leverage collective genius • Integrity: Be real • Accountability: If it is to be, it's up to me • Passion: Committed in heart and mind • Diversity: As inclusive as the company’s content and services overall • Quality: What we do, we do well …no scratch that… we do BEST • Be accountable for actions and inactions • Reward people for taking risks and finding better ways to solve problems • Learn from outcomes -- what worked and what didn’t Attitude
  • 7. • Be creative, passionate, optimistic and fun • Be communicative and share feelings, not just words & pictures • Be unique • Be the company that walks the walk and talks the talk • Become a feeling • Be what your customers say you are …after you tell them what to say!!! • Be timeless • Be valuable • Be the brand Brand …all the Be’s together…
  • 8. • Create a catchy tagline • Promote diversity • Enhance social standing • Not just appear on the map …become the map Brand Focus