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Well.ca
2008 Co-investment Summit
Ali Asaria - Founder & CEO




                             November 19, 2008
The easiest way to explain
Well.ca is to show it to you.
 Well.ca is Canada’s largest
online health + beauty store.
Garnier
 Pampers
 Pantene
              The story of Well.ca
Burt’s Bees
               starts with more
  Biore
               than 720 brands.
  Kotex
                Here are all the
  L’Oreal
              brands on our site.
 Slimfast     We carry more than
  Durex        15,000 products.
  Maalox
  Visine
    ...
Our value
proposition to the
customer is simple:
  More selection,
 better prices, free
  shipping, super
      friendly.

There is no reason
  not to try the
     service.
“Lots of products to choose from, easy navigation, fast
easy checkout, and super-fast shipping!!! Fast, zippy,
and totally un-hassley! Great customer service, and
communication!!! Thanks!!! :)”
Susan - Stella, Ontario
                                       Do customers
                                   agree? Well here is a
                                    example customer
                                     testimonial. (see
                                    About Us section
                                        for more)
More validation of
our strategy: here is
  our actual sales
 graph -- these are
  not projections.
Market Size

• Drugstore.com +          Canadian Online Shopping
  CVS.com +
  Walgreens.com                        2005   2007    Growth

  revenue: ~$1B
                           Total Sales $7.9B $12.8B    61%
• Canadian retail health
  market: $29.5B
                              # of
• Big retail drugstore:    Canadians
                                       28%    32%      22%

  $XXXXB                                                StatsCan
Our Customers
                       Female

• Female bias
                        64%




• Ages 25-35
                                Male
                                36%


• Urban vs Rural
• Convenience buyers
• XXX,000 registered
  customers
Key Strengths
• Lean and agile team
• First mover in a large, validated market
• XXXXXX (Lean logistics model)
• Metric-based marketing
• Focus on customer service
• Technology-first company
Fundraising
April 2008 (Seed round):
    Raised XXXX on XX Pre-money
    valuation.
    Sales: XXXX year rolling.
Today:
    Sales: XXX year rolling
Plan
• Continue aggressive growth
• Expand product breadth
• Partnerships & channel sales
• Key hires
• Invest in PR and brand building
Grow and solidify position in the
   market → own the space
Long Range Growth


• XXXXXXXXXX
• XXXXXXXXXX
Well.ca
      Ali Asaria
    xxx@xxxx.xx
(XXX) XXX.XXXX xXXX

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Well.ca Angel Presentation

  • 1. Well.ca 2008 Co-investment Summit Ali Asaria - Founder & CEO November 19, 2008
  • 2. The easiest way to explain Well.ca is to show it to you. Well.ca is Canada’s largest online health + beauty store.
  • 3. Garnier Pampers Pantene The story of Well.ca Burt’s Bees starts with more Biore than 720 brands. Kotex Here are all the L’Oreal brands on our site. Slimfast We carry more than Durex 15,000 products. Maalox Visine ...
  • 4. Our value proposition to the customer is simple: More selection, better prices, free shipping, super friendly. There is no reason not to try the service.
  • 5. “Lots of products to choose from, easy navigation, fast easy checkout, and super-fast shipping!!! Fast, zippy, and totally un-hassley! Great customer service, and communication!!! Thanks!!! :)” Susan - Stella, Ontario Do customers agree? Well here is a example customer testimonial. (see About Us section for more)
  • 6. More validation of our strategy: here is our actual sales graph -- these are not projections.
  • 7. Market Size • Drugstore.com + Canadian Online Shopping CVS.com + Walgreens.com 2005 2007 Growth revenue: ~$1B Total Sales $7.9B $12.8B 61% • Canadian retail health market: $29.5B # of • Big retail drugstore: Canadians 28% 32% 22% $XXXXB StatsCan
  • 8. Our Customers Female • Female bias 64% • Ages 25-35 Male 36% • Urban vs Rural • Convenience buyers • XXX,000 registered customers
  • 9. Key Strengths • Lean and agile team • First mover in a large, validated market • XXXXXX (Lean logistics model) • Metric-based marketing • Focus on customer service • Technology-first company
  • 10. Fundraising April 2008 (Seed round): Raised XXXX on XX Pre-money valuation. Sales: XXXX year rolling. Today: Sales: XXX year rolling
  • 11. Plan • Continue aggressive growth • Expand product breadth • Partnerships & channel sales • Key hires • Invest in PR and brand building Grow and solidify position in the market → own the space
  • 12. Long Range Growth • XXXXXXXXXX • XXXXXXXXXX
  • 13. Well.ca Ali Asaria xxx@xxxx.xx (XXX) XXX.XXXX xXXX