This document discusses best practices for using social media for business purposes. It explains that social media is a communication platform to form connections and engage with customers, and should not be used as a replacement for other marketing strategies or viewed as a quick fix. The document recommends establishing goals, researching target markets on different platforms like Facebook, Twitter and LinkedIn, and developing a content and engagement strategy before getting started. It emphasizes engaging with followers by responding promptly and participating in discussions with the brand's unique voice. Examples are provided of companies that effectively use social media through active monitoring, customer service and creative content.
This document discusses best practices for using social media for business purposes. It explains that social media is a communication platform to form connections and engage with customers, and should not be used as a replacement for other marketing strategies or viewed as a quick fix. The document recommends establishing goals, researching target markets on different platforms like Facebook, Twitter and LinkedIn, and developing a content and engagement strategy before getting started. It emphasizes engaging with followers by responding promptly and participating in discussions with the brand's unique voice. Examples are provided of companies that effectively use social media through active monitoring, customer service and creative content.
