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A short introduction
 
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Technology AJAX, Flash, Silverlight „ Social Web“ Collaboration,  Co-creation, Networking Change in culture
 
 
 
 
 
 
 
 
 
 
STP, zero-latency enterprise  Reduce  processing time Design Strategy Business Requirement Typical Business SLAs   10 6   10 5   10 4   10 3   100  10  1  0   Seconds mail   express  fax  e-mail   Document transfer Algorithmic trading 100 ms 20 ms Call center inquiries  8 hr 10 sec Supply chain updates 1 day 15 min Phone activation 1 min 3 days 1 week 0.5 hour Refresh data warehouse  Track financial position 5 min 1 day Airline operations 20 min 30 sec Trade settlement 5 days 2 hrs. Build-to-order PC  4 weeks 1 day Source: Gartner, Inc.
Distribution Networks Electricity Network Telecommunication Networks
Ethernet Fax Machines Internet World Wide Web Social Networks
 
 
Customers take control of... Whom they communicate with What they communicate about Their buying experience The information they share The channel they use The technology they use
 
 
 
 
 
Enterprise 2.0 Social Software in business context Internal  and  External (CRM 2.0) Collaboration Co-creation Knowledge Sharing
 
Tear down the walls! Allow collaboration Provide the tools Build the right corporate culture Embed Enterprise 2.0 in the corporate strategy
 
http://guidooswald.de http://crm2-0.blogspot.com http://sites.google.com/a/trexico.de/crm-2-0/Home http://twitter.com/GuidoOswald
FOM Munich - Students & Alumni Group at XING FOM MBA – Google Group http://groups.google.com/group/fom-mba

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Web 2.0 Enterprise 2.0 Intro