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•If you find your Maruti Swift tossing and turning in her
bed tonight, be sure that a Volkswagen Polo has passed
by your house today morning. Yes, there is a strong and
tough Maruti competitor in the market.

• After Skoda Fabia and Hyundai i-series models, the
Volkswagen Polo is definitely a car that will make a big
difference in consumer buying patterns. Cool looks,
defined features and above all – “the brand
Volkswagen” with “the GERMAN ENGINEERING.”
•Volkswagen Polo is one of the best looking hatchbacks in the
Indian car market today

•Polo has understated looks with a very contemporary new
design with a slightly wide and balanced stance.

• Volkswagen Polo has spacious interiors and comes with good
interior build quality.

•Volkswagen Polo has includes features such as tilt and telescopic
adjustable power steering, power windows, CD and MP3 stereo
music system with 4 speakers, front armrests and has plenty of
storage areas within and a large boot space of 280 liters.

•The pricing combined with the German build quality makes it
good value for the money that you are paying for this hatchback.
• Great looks

• Great build quality

• Excellent ride and handling

• Good fuel economy (diesel)

•Amazing power steering

•good suspension.

•Polo also offers remote keyless central locking that
includes remote window up/down on the highline,
which is unique in the segment.
Exterior Features:

* Body coloured bumpers
* Chrome strip in front grill
* Galvanized body with 6 years anti-corrosion warranty
* Green tinted heat absorbing glass
* Halogen headlights
* 14” steel wheels with full wheel covers
Interior Features:

* Gear shift knob and interior door handles in chrome
* Storage compartment in front doors
* Sunglass storage inside glove box
* Single folding rear seat backrest
* 3 Grab handles above doors, folding, with coat hooks
Safety Features:

* Front disc brakes
* Height adjustable headrests front and 2 headrests rear
* Electronic anti-theft immobilizer
* Interior rear view mirror, manual day/night
* High mounted third brake light
Comfort Features:
* Central locking with boot opener in company logo
* Digital clock, fuel gauge, warning lights for high coolant
temperature and low oil pressure
* Front intermittent wipers
* Fuel lid with push style opening and central locking
* Instrument cluster with tachometer, speedometer, odometer,
trip odometer
* Outside rear view mirror driver & passenger side, manually
adjustable from inside, convex Power steering
* Power windows front
* Radio preparation includes roof antenna and partial pre wiring
* Steering wheel tilt & telescopic adjustable
* 14” steel spare wheel
•As a relatively recent entry into the Indian automotive
 market, VW needed to raise brand awareness.

•To address this challenge, Volkswagen’s marketing team focused
one of its key brand pillars, innovation, to make a strong impact
 throughout the roll-out in India.

•Innovation was showcased not only in Volkswagen’s product
introductions.
•Lacks performance (1.2 P)
•Cramped interior
•Not as feature loaded as rivals
•Cost of ownership needs to improve.
•Improve fuel efficiency and look into customer satisfaction
Aesthetic appeal

Highly engineered performance

Safety

Price

Premium Feel

Brand Image of VW

Great fuel efficiency of 20 km per liter ( Highway) for the diesel variants

Positive Word of Mouth.

Three Variants ( Trend / Comfort / Highline)
CAR   Volkswage Maruti              Hyundai        Honda         Skoda

FACTORS
                n Polo    Swift               i20            Jazz          Fabia


Ex-showroom                      Rs.4,47,89   Rs. 4,75,576
                Rs. 4,67,253                                 Rs. 6,12,449 Rs.4,96,44
Price                            3             
                                                                          0 

Displacement    1198 cc          1197 cc      1197 cc        1198 cc       1198 cc 

                75PS @           87PS @       84PS @         90PS @        75 PS @
Power
                5400rpm          6000rpm      6000rpm        6200rpm       5400 rpm 

                110Nm            114Nm @      114Nm@4000                   110Nm@37
Torque                                                   110@4800
                @3750rpm         4000rpm      rpm                          50rpm  

Ground
                168 mm           170 mm       165 mm         160 mm        158 mm  
Clearance

Boot Space      280              232          295            366           315  

Mileage                                                                    16.25
                17.24 kmpl       18.6 kmpl   18.5 kmpl       16.7 kmpl  
Overall                                                                    kmpl 
CAR   Volkswage Honda              Toyota        Chevrol Hyundai
              n         Civic              Corolla       et Cruze Elantra
FACTORS
              Jetta                        Altis

Ex-
                                           Rs. 11,00,148             Rs. 12,51,000
showroom      Rs. 13,60,000   Rs.12,59,6                 Rs.12,85,24
                                                                      
Price                         00                         3 
Displaceme
              1398 cc         1799 cc      1794 cc       1998 cc       1797 cc  
nt
              122PS @ 5000    132 PS @     140PS @       166 Ps @      149.5 PS @
Power         rpm             6300 rpm     6400rpm       3800 rpm      6500rpm  
              200Nm @1500
                              172Nm @      173Nm @       380 Nm @      104 Nm @
Torque        rpm
                              4300rpm      4000rpm       2000 rpm      4700rpm

Ground
              152 mm          170 mm       176 mm        165 mm        185 mm  
Clearance

Boot Space    520             405          475           450           420  

Mileage
              14.9kmpl        14.8 kmpl   14.53 kmpl     17.3 kmpl     16.3 kmpl  
Overall
CAR   Volkswage Honda              Toyota         Skoda          Volvo
              n Passat  Accord             Camry          Superb         S60 D3
FACTORS                                                                  Kinetic

Ex-                            Rs.
              Rs.25,28,205                 Rs.            Rs.            Rs.
showroom                       21,90,700
                                           23,80,000      21,46,330      25,57,000
Price                           
Displacemen
            1968 cc            2354 cc     2494 cc        1798 cc        1984 cc  
t
              170PS @          180PS @     181PS @        160PS @        163bhp @
Power                                                                    3500rpm  
              4200rpm          6500rpm     6000rpm        6200rpm  
              350Nm @          222Nm @     233Nm @        250Nm @        400Nm @
Torque                                                                   2750 rpm
              1750rpm          4300rpm     4100rpm        4500 rpm
Ground
              150 mm           155 mm      160 mm         158 mm         130 mm  
Clearance

Boot Space    485              450         515            565            380  

Mileage                        11.7 kmpl
              18.33 kmpl                   12.98 kmpl     13.67 kmpl     17.24 kmpl  
Overall                         
Variants                              Transmission   Engine Description          Mileage Power AC
City                                  Highway
IPL II 1.2 Petrol Highline (Petrol)   Manual         1198cc3 Cylinder 12 Valve      14.12   17.24 73.9bhp @ 5400rpm
Petrol Comfortline 1.2L (Petrol)      Manual         1198cc3 Cylinder 12 Valve      14.12   17.24 73.9bhp @ 5400rpm
Petrol Highline 1.2L (Petrol)         Manual         1198cc3 Cylinder 12 Valve      14.12   17.24 73.9bhp @ 5400rpm
Petrol Highline 1.6L (Petrol)         Manual         1598cc4 Cylinder 16 Valve      12.13   15.26 103.5bhp @ 5250rpm
Petrol Trendline 1.2L (Petrol)        Manual         1198cc3 Cylinder 12 Valve      14.12   17.24 73.9bhp @ 5400rpm
Diesel Comfortline 1.2L (Diesel)      Manual         1199cc3 Cylinder 12 Valve      19.03   22.07 73.9bhp @ 4200rpm
Diesel Highline (Diesel)              Manual         1199cc3 Cylinder 12 Valve      19.03   22.07 73.9bhp @ 4200rpm
Diesel Highline 1.2L (Diesel)         Manual         1199cc3 Cylinder 12 Valve      19.03   22.07 73.9bhp @ 4200rpm
Diesel Trendline 1.2L (Diesel)        Manual         1199cc3 Cylinder 12 Valve      19.03   22.07 73.9bhp @ 4200rpm
IPL II 1.2 Diesel Highline (Diesel)   Manual         1199cc3 Cylinder 12 Valve      19.03   22.07 73.9bhp @ 4200rpm
Volkswagen pursues its goal of becoming the number one automaker in the
world by 2018

Famously known for its Beetle – one of the best selling cars of all time at
over 21 million units.

In a bid to move beyond the Beetle :
Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW.

Entered Indian market in 2001 with launch of Skoda.
Audi and Volkswagen brands launched in 2007.

Two group companies – Volkswagen India & VGSIPL.

 The VW Group also owns 49.9% of Porsche and set to take 100% ownership
in the near future.
   Price

Targeted mainly for the luxury segment in the Indian market.
Plan to capture bigger market through the VW Polo and Vento.
ISSUES

Caters mainly to luxury segment.

Higher price range – except Skoda Fabia.

Lack of brand awareness among Indian consumers.

Lack of aggressive marketing in earlier phases.
In the 4 door mid-luxury segment - Market leader Honda City.

Vento

   Introduced in 2010
   Beaten the Honda City as the number 1 selling car in that
    segment

  The Vento’s success
    Honda lagging
    VW bringing the right product to the market, namely a diesel
    engine.
    With petrol prices only going up VW was right to tap into the
    Indian psyche of affordability.
   Volkswagen India has smartly priced this car.

   Manual petrol version

    2 variants, either base or top which has a huge price gap of around one lakhs INR.
   Base model (Trendline) lacks many features and at this price there are many other options
    available in the market which offer more features and are more refined and powerful in
    comparison to it.
   Petrol version of Vento is capable to beat City in any department.

   Diesel Version

   It’s the diesel version which sets the stage on fire.
   At this price what you get is :
     highly refined
     powerful
     fuel efficient car
    German engineering at its best.
   This car is completely value for money and it looks smart enough to turn heads
   Volkswagen - Indian market in 2010.
    Polo, a premium hatchback
   Looks, comfort and performance.
   Built quality as well.
   It mainly competes with the Maruti Swift, Hyundai i10, Fiat
    Punto etc.
   Polo has been a winner for Volkswagen and is reportedly
    the most demanded Volkswagen model in the Indian
    market.
   There are 6 variants.

   3 premium segments Trendline, Comfortline and Highline.

   4.3-6.5 lakhs -petrol models

   5.5-7.4 lakhs -diesel models.




   The German build and brand name has definitely given Polo an
    advantage in its segment together with the features it offers. 
   The base model of Polo starts under five lakh rupees

   Quite competitively placed but it offers fewer features than its rivals.

   Surely a head turner, its capable enough to grab attention in public. This is the only USP of
    this car.

   Relatively high price of its 1.6 version and diesel versions – it’s not a value for money car.

   It is not as powerful as other hatchbacks in its class.

   At this price what you get is a car from German makers which is strongly built and looks
    sophisticated.

   There is another issue; there is huge gap in prices of these three variants from each other. It
    gives advantage to other cars to fit into these gaps.

   Looking at its quality, fresh look and superior German engineering, this car should be able to
    get a good number of buyers, especially youth.
   Thank You
   Aditya K
   Gautam D
   Sneh
   Saya
   Deepesh
   Kandarp
   Tushar

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Volkswagen POLO India

  • 1.
  • 2.
  • 3. •If you find your Maruti Swift tossing and turning in her bed tonight, be sure that a Volkswagen Polo has passed by your house today morning. Yes, there is a strong and tough Maruti competitor in the market. • After Skoda Fabia and Hyundai i-series models, the Volkswagen Polo is definitely a car that will make a big difference in consumer buying patterns. Cool looks, defined features and above all – “the brand Volkswagen” with “the GERMAN ENGINEERING.”
  • 4. •Volkswagen Polo is one of the best looking hatchbacks in the Indian car market today •Polo has understated looks with a very contemporary new design with a slightly wide and balanced stance. • Volkswagen Polo has spacious interiors and comes with good interior build quality. •Volkswagen Polo has includes features such as tilt and telescopic adjustable power steering, power windows, CD and MP3 stereo music system with 4 speakers, front armrests and has plenty of storage areas within and a large boot space of 280 liters. •The pricing combined with the German build quality makes it good value for the money that you are paying for this hatchback.
  • 5. • Great looks • Great build quality • Excellent ride and handling • Good fuel economy (diesel) •Amazing power steering •good suspension. •Polo also offers remote keyless central locking that includes remote window up/down on the highline, which is unique in the segment.
  • 6. Exterior Features: * Body coloured bumpers * Chrome strip in front grill * Galvanized body with 6 years anti-corrosion warranty * Green tinted heat absorbing glass * Halogen headlights * 14” steel wheels with full wheel covers
  • 7. Interior Features: * Gear shift knob and interior door handles in chrome * Storage compartment in front doors * Sunglass storage inside glove box * Single folding rear seat backrest * 3 Grab handles above doors, folding, with coat hooks
  • 8. Safety Features: * Front disc brakes * Height adjustable headrests front and 2 headrests rear * Electronic anti-theft immobilizer * Interior rear view mirror, manual day/night * High mounted third brake light
  • 9. Comfort Features: * Central locking with boot opener in company logo * Digital clock, fuel gauge, warning lights for high coolant temperature and low oil pressure * Front intermittent wipers * Fuel lid with push style opening and central locking * Instrument cluster with tachometer, speedometer, odometer, trip odometer * Outside rear view mirror driver & passenger side, manually adjustable from inside, convex Power steering * Power windows front * Radio preparation includes roof antenna and partial pre wiring * Steering wheel tilt & telescopic adjustable * 14” steel spare wheel
  • 10. •As a relatively recent entry into the Indian automotive market, VW needed to raise brand awareness. •To address this challenge, Volkswagen’s marketing team focused one of its key brand pillars, innovation, to make a strong impact throughout the roll-out in India. •Innovation was showcased not only in Volkswagen’s product introductions.
  • 11. •Lacks performance (1.2 P) •Cramped interior •Not as feature loaded as rivals •Cost of ownership needs to improve. •Improve fuel efficiency and look into customer satisfaction
  • 12. Aesthetic appeal Highly engineered performance Safety Price Premium Feel Brand Image of VW Great fuel efficiency of 20 km per liter ( Highway) for the diesel variants Positive Word of Mouth. Three Variants ( Trend / Comfort / Highline)
  • 13. CAR Volkswage Maruti Hyundai Honda Skoda FACTORS n Polo Swift i20 Jazz Fabia Ex-showroom Rs.4,47,89 Rs. 4,75,576 Rs. 4,67,253   Rs. 6,12,449 Rs.4,96,44 Price 3    0  Displacement 1198 cc   1197 cc   1197 cc   1198 cc 1198 cc  75PS @ 87PS @ 84PS @ 90PS @ 75 PS @ Power 5400rpm   6000rpm   6000rpm   6200rpm   5400 rpm  110Nm 114Nm @ 114Nm@4000 110Nm@37 Torque 110@4800 @3750rpm   4000rpm   rpm   50rpm   Ground 168 mm   170 mm   165 mm   160 mm 158 mm   Clearance Boot Space 280   232   295   366   315   Mileage 16.25 17.24 kmpl   18.6 kmpl   18.5 kmpl   16.7 kmpl   Overall kmpl 
  • 14. CAR Volkswage Honda Toyota Chevrol Hyundai n Civic Corolla et Cruze Elantra FACTORS Jetta Altis Ex- Rs. 11,00,148 Rs. 12,51,000 showroom Rs. 13,60,000   Rs.12,59,6 Rs.12,85,24     Price 00   3  Displaceme 1398 cc   1799 cc   1794 cc   1998 cc   1797 cc   nt 122PS @ 5000 132 PS @ 140PS @ 166 Ps @ 149.5 PS @ Power rpm 6300 rpm   6400rpm   3800 rpm  6500rpm   200Nm @1500 172Nm @ 173Nm @ 380 Nm @ 104 Nm @ Torque rpm 4300rpm   4000rpm   2000 rpm   4700rpm Ground 152 mm   170 mm   176 mm   165 mm 185 mm   Clearance Boot Space 520   405   475   450 420   Mileage 14.9kmpl   14.8 kmpl   14.53 kmpl   17.3 kmpl   16.3 kmpl   Overall
  • 15. CAR Volkswage Honda Toyota Skoda Volvo n Passat Accord Camry Superb S60 D3 FACTORS Kinetic Ex- Rs. Rs.25,28,205   Rs. Rs. Rs. showroom 21,90,700 23,80,000   21,46,330   25,57,000 Price   Displacemen 1968 cc   2354 cc   2494 cc   1798 cc  1984 cc   t 170PS @ 180PS @ 181PS @ 160PS @ 163bhp @ Power 3500rpm   4200rpm   6500rpm   6000rpm   6200rpm   350Nm @ 222Nm @ 233Nm @ 250Nm @ 400Nm @ Torque 2750 rpm 1750rpm   4300rpm   4100rpm   4500 rpm Ground 150 mm   155 mm   160 mm   158 mm  130 mm   Clearance Boot Space 485   450   515 565 380   Mileage 11.7 kmpl 18.33 kmpl   12.98 kmpl   13.67 kmpl   17.24 kmpl   Overall  
  • 16. Variants Transmission Engine Description Mileage Power AC City Highway IPL II 1.2 Petrol Highline (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm Petrol Comfortline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm Petrol Highline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm Petrol Highline 1.6L (Petrol) Manual 1598cc4 Cylinder 16 Valve 12.13 15.26 103.5bhp @ 5250rpm Petrol Trendline 1.2L (Petrol) Manual 1198cc3 Cylinder 12 Valve 14.12 17.24 73.9bhp @ 5400rpm Diesel Comfortline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm Diesel Highline (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm Diesel Highline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm Diesel Trendline 1.2L (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm IPL II 1.2 Diesel Highline (Diesel) Manual 1199cc3 Cylinder 12 Valve 19.03 22.07 73.9bhp @ 4200rpm
  • 17.
  • 18. Volkswagen pursues its goal of becoming the number one automaker in the world by 2018 Famously known for its Beetle – one of the best selling cars of all time at over 21 million units. In a bid to move beyond the Beetle : Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW. Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. The VW Group also owns 49.9% of Porsche and set to take 100% ownership in the near future.
  • 19.
  • 20. Price Targeted mainly for the luxury segment in the Indian market. Plan to capture bigger market through the VW Polo and Vento.
  • 21. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases.
  • 22.
  • 23. In the 4 door mid-luxury segment - Market leader Honda City. Vento  Introduced in 2010  Beaten the Honda City as the number 1 selling car in that segment The Vento’s success  Honda lagging  VW bringing the right product to the market, namely a diesel engine.  With petrol prices only going up VW was right to tap into the Indian psyche of affordability.
  • 24.
  • 25.
  • 26. Volkswagen India has smartly priced this car.  Manual petrol version  2 variants, either base or top which has a huge price gap of around one lakhs INR.  Base model (Trendline) lacks many features and at this price there are many other options available in the market which offer more features and are more refined and powerful in comparison to it.  Petrol version of Vento is capable to beat City in any department.  Diesel Version  It’s the diesel version which sets the stage on fire.  At this price what you get is : highly refined powerful fuel efficient car  German engineering at its best.  This car is completely value for money and it looks smart enough to turn heads
  • 27. Volkswagen - Indian market in 2010.  Polo, a premium hatchback  Looks, comfort and performance.  Built quality as well.  It mainly competes with the Maruti Swift, Hyundai i10, Fiat Punto etc.  Polo has been a winner for Volkswagen and is reportedly the most demanded Volkswagen model in the Indian market.
  • 28. There are 6 variants.  3 premium segments Trendline, Comfortline and Highline.  4.3-6.5 lakhs -petrol models  5.5-7.4 lakhs -diesel models.  The German build and brand name has definitely given Polo an advantage in its segment together with the features it offers. 
  • 29.
  • 30.
  • 31. The base model of Polo starts under five lakh rupees  Quite competitively placed but it offers fewer features than its rivals.  Surely a head turner, its capable enough to grab attention in public. This is the only USP of this car.  Relatively high price of its 1.6 version and diesel versions – it’s not a value for money car.  It is not as powerful as other hatchbacks in its class.  At this price what you get is a car from German makers which is strongly built and looks sophisticated.  There is another issue; there is huge gap in prices of these three variants from each other. It gives advantage to other cars to fit into these gaps.  Looking at its quality, fresh look and superior German engineering, this car should be able to get a good number of buyers, especially youth.
  • 32. Thank You
  • 33. Aditya K  Gautam D  Sneh  Saya  Deepesh  Kandarp  Tushar