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Voicy.AI : Next frontiers in Interactive Advertising
Agenda:
● Intro
● Advertising as a conversation
● Conversational broadcasting
● Advertising virtual agents
● Actionable marketing
● Marketing and Customer Engagement
Voicy.AI : Next frontiers in Interactive Advertising
Intro:
Started in 2015
Hyper personalized conv. marketing software
Pre-programmed virtual agents for businesses
Natural Language first interaction
Operating at the intersection of AI, AR
Participating in open source AI research
Demos , 10 Pending patents.
Voicy.AI : Next frontiers in Interactive Advertising
Advertising as a conversation:
People like to talk to other people
Model user purchase funnel as a conversation
Awareness ->Interest ->Consn.->Conversion
User matching to target intent
Use intent to model the messaging
Eg: Purchase TV’s flow
Voicy.AI : Next frontiers in Interactive Advertising
Advertising as a conversation (Contd):
Show ad in the creative. Combine NL and
Image.
Answer questions about the product
Promote capabilities of the product
Recommendations/Cross sell more inventory
Decrease support cost
Voicy.AI : Next frontiers in Interactive Advertising
Advertising as a conversation (Contd):
Google Local Ad
Voicy Interactive SMS Agent
Voicy Telephone agent for queries
Escalate to human
Voicy.AI : Next frontiers in Interactive Advertising
Conversational broadcasting:
Your own Groupon/Daily deal
NL Conversations are more effective
Add beautiful images if possible
Personalize inventory, merchandising and time
Voicy.AI : Next frontiers in Interactive Advertising
Conversational broadcasting (Contd):
Natural Language Interaction
Clarify questions about the product
Eg:Voicy SMS Marketing, Facebook
Broadcasting, Mobile app notification, Your own
chatbot
Voicy.AI : Next frontiers in Interactive Advertising
Advertising virtual agents:
Monitor the value and behavior of the
customer
Measure LTV of the customer
Generate personalized conversational ad
Machine Learning algorithms
Eg:Voicy Advertising agents
Voicy.AI : Next frontiers in Interactive Advertising
Actionable marketing:
Show an ad on Facebook/Google using behavior
You can also use Voicy Marketing with your customer
list
Make it conversational to increase response
Action is acquisition/order confirmation page/POS
order
Demo
Voicy.AI : Next frontiers in Interactive Advertising
Marketing and customer engagement:
Difference is blurring
Initiate the conversation using broadcasting
Show the conversational ad to the customer
Engage with the customer using AI Agents
Need one product for E2E customer
engagement
MARTECH stack? Do we need a virtual agent?
Voicy.AI : Next frontiers in Interactive Advertising
Questions?
info@voicy.ai

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Voicy.ai next frontier in interactive advertising

  • 1. Voicy.AI : Next frontiers in Interactive Advertising Agenda: ● Intro ● Advertising as a conversation ● Conversational broadcasting ● Advertising virtual agents ● Actionable marketing ● Marketing and Customer Engagement
  • 2. Voicy.AI : Next frontiers in Interactive Advertising Intro: Started in 2015 Hyper personalized conv. marketing software Pre-programmed virtual agents for businesses Natural Language first interaction Operating at the intersection of AI, AR Participating in open source AI research Demos , 10 Pending patents.
  • 3. Voicy.AI : Next frontiers in Interactive Advertising Advertising as a conversation: People like to talk to other people Model user purchase funnel as a conversation Awareness ->Interest ->Consn.->Conversion User matching to target intent Use intent to model the messaging Eg: Purchase TV’s flow
  • 4. Voicy.AI : Next frontiers in Interactive Advertising Advertising as a conversation (Contd): Show ad in the creative. Combine NL and Image. Answer questions about the product Promote capabilities of the product Recommendations/Cross sell more inventory Decrease support cost
  • 5. Voicy.AI : Next frontiers in Interactive Advertising Advertising as a conversation (Contd): Google Local Ad Voicy Interactive SMS Agent Voicy Telephone agent for queries Escalate to human
  • 6. Voicy.AI : Next frontiers in Interactive Advertising Conversational broadcasting: Your own Groupon/Daily deal NL Conversations are more effective Add beautiful images if possible Personalize inventory, merchandising and time
  • 7. Voicy.AI : Next frontiers in Interactive Advertising Conversational broadcasting (Contd): Natural Language Interaction Clarify questions about the product Eg:Voicy SMS Marketing, Facebook Broadcasting, Mobile app notification, Your own chatbot
  • 8. Voicy.AI : Next frontiers in Interactive Advertising Advertising virtual agents: Monitor the value and behavior of the customer Measure LTV of the customer Generate personalized conversational ad Machine Learning algorithms Eg:Voicy Advertising agents
  • 9. Voicy.AI : Next frontiers in Interactive Advertising Actionable marketing: Show an ad on Facebook/Google using behavior You can also use Voicy Marketing with your customer list Make it conversational to increase response Action is acquisition/order confirmation page/POS order Demo
  • 10. Voicy.AI : Next frontiers in Interactive Advertising Marketing and customer engagement: Difference is blurring Initiate the conversation using broadcasting Show the conversational ad to the customer Engage with the customer using AI Agents Need one product for E2E customer engagement MARTECH stack? Do we need a virtual agent?
  • 11. Voicy.AI : Next frontiers in Interactive Advertising Questions? info@voicy.ai

Editor's Notes

  1. Do you believe in God. I promise that my answer will not be cliche. After you start working on problems to create a general agents, You will appreciate the almighty for creativity and complexity of nature.
  2. We started in 2015. We create Hyper personalized conversational marketing software.