Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Uploaded byLeonardBangan
PPTX, PDF136 views

VLOG, BLOG, MULTIMODAL COMMUNICATION-EFFECTIVE-COMMUNICATION

Effective Communication

Education◦
EFFECTIVE COMMUNICATION LESSON 5 VLOGGING ONE’S EXPERIENCES
OBJECTIVES: At the end of the lesson, you should be able to: 1. Differentiate blogging from vlogging based on their purpose, features, and modes of communication. 2. Identify the characteristics and components of an effective blog and vlog. 3. Explain the concept of multimodal literacy and the different modes of communication used in digital texts. 4. Analyze how blogs and vlogs communicate personal experiences to different audiences. 5. Apply appropriate language, organization, and communication strategies in creating a blog or vlog. 6. Demonstrate responsible and ethical use of digital platforms when sharing personal experiences online.
Today... ● Smartphones ● Digital cameras ● Social media ● Internet have allowed everyone to create and share their own stories online. Years ago, only professionals could produce videos because of expensive equipment and complicated editing.
How do people share their experiences, ideas, and stories with others in today's digital world?
BLOG VS. VLOG
What is a Blog? Examples: ● Travel blog ● Food blog ● School blog ● Personal diary online It is a written online journal where people share experiences, ideas, opinions, and information.
What is a Vlog? Examples: ● YouTube videos ● Facebook reels ● TikTok ● Travel vlogs Short for video blog, it communicates experiences through video rather than written text. It combines video, voice, images, music, and text to create engaging and interactive content.
Blog vs. Vlog Blog Vlog ● Written ● Reading ● Uses paragraphs ● Focuses on writing skills ● Video ● Watching ● Uses visuals and narration ● Focuses on speaking and presentation Both: ✔ Share experiences Entertain ✔ ✔ Inform Inspire audience ✔
Title: Morning Routines of a Scholar in London The sample blog discusses: ● Living in London ● Daily routine ● Transportation ● Studying abroad ● Personal experiences The writing follows: Introduction, Body, Conclusion SAMPLE BLOG
● The sample blog is effective because it presents authentic personal experiences in an organized and engaging manner. The writer uses a conversational tone that makes the content relatable and easy to understand. Supporting details and descriptions help readers visualize the experiences being shared, while the clear organization allows the ideas to flow smoothly from one paragraph to another. Why is the Blog Effective?
● An effective blog begins with a meaningful topic that interests its intended audience. It presents ideas in a logical sequence using an introduction, body, and conclusion. The language should be clear, conversational, and easy to understand while maintaining accuracy and credibility. Images, graphics, and hyperlinks may also be included to enrich the readers' experience and provide additional information. Characteristics of an Effective Blog
A vlog tells almost the same story... But instead of reading, the audience: ● watches ● listens ● observes ● experiences emotions through video. SAMPLE VLOG
● Like blogs, vlogs are used to share experiences, opinions, and information. However, instead of relying on written text, vlogs use videos to communicate messages. Through voice, facial expressions, gestures, visuals, and editing, vloggers create a richer and more engaging experience for viewers. This allows audiences to feel more connected to the content creator. Understanding Vlogs
● Many people enjoy watching vlogs because they are entertaining, informative, and relatable. Vlogs allow viewers to experience different places, lifestyles, hobbies, and perspectives through video. They also help audiences learn new skills, discover useful information, and feel inspired by the real-life experiences shared by vloggers. Why Do People Watch Vlogs?
MULTIMODAL LITERACY
● Communication today goes beyond simply reading and writing. Because of technological advancements, people now communicate through different combinations of text, images, sounds, gestures, and layouts. The ability to understand, interpret, and create messages using these different modes is called multimodal literacy. It enables individuals to communicate more effectively across various digital and traditional platforms. MULTIMODAL LITERACY
● Multimodal communication combines different modes to create meaning. These include the linguistic mode, which uses words; the visual mode, which uses images and symbols; the aural mode, which uses sounds and music; the gestural mode, which uses facial expressions and body language; and the spatial mode, which refers to the arrangement of space and visual elements. Together, these modes make communication more meaningful and engaging. THE FIVE MODES OF COMMUNICATION
LINGUISTIC MODE Blogs, essays, speeches, books, and text messages all rely primarily on the linguistic mode to convey meaning clearly and effectively. The linguistic mode focuses on the use of spoken or written language to communicate ideas. It includes vocabulary, grammar, sentence structure, and organization of information.
VISUAL MODE Posters, infographics, PowerPoint presentations, and photographs are common examples of visual communication. The visual mode communicates ideas through images, colors, graphics, symbols, layouts, and other visual elements. It helps capture the audience's attention and supports understanding by presenting information in a more attractive and organized manner.
AURAL MODE It includes spoken words, music, sound effects, tone of voice, and silence. The aural mode refers to communication through sound. In videos and vlogs, audio plays an important role because it helps create emotions, emphasize important ideas, and maintain audience engagement.
GESTURAL MODE It uses body language, facial expressions, eye contact, posture, and hand movements to communicate messages. Vloggers often use gestures to make their presentations more natural and engaging. These nonverbal cues help audiences understand emotions and intentions that words alone may not fully express.
SPATIAL MODE It includes the placement of objects, camera angles, background, layout, spacing, and organization of content. The spatial mode refers to the arrangement of physical space and visual elements within a communication material. Proper use of spatial elements helps viewers focus on the most important parts of the message.
● Creating an effective blog involves more than simply writing about a topic. Bloggers should first select an appropriate digital platform and identify a meaningful topic that interests their audience. They must gather accurate information, organize ideas logically, use transitions to connect paragraphs, include relevant visuals, and carefully proofread their work before publishing it online. FEATURES OF AN EFFECTIVE BLOG
● An effective vlog begins with careful planning. Vloggers should choose a relevant topic, conduct research, prepare a script or outline, and plan how the video will be recorded. During filming, they should speak clearly, maintain audience engagement, and use appropriate facial expressions and gestures. After recording, the video should be edited carefully before being uploaded to digital platforms. FEATURES OF AN EFFECTIVE VLOG