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Analysis of Visual Communication Research Methods and Management 2 MS7005 9 March 2010
Overview: ,[object Object],[object Object],[object Object],[object Object]
Observations: ,[object Object],[object Object],[object Object],[object Object]
Liu Yan Still Dances in Her Dreams, New York Times, 17 April 2009 [WWW] http://www.nytimes.com/2009/04/19/arts/dance/19barb.html ,[object Object],[object Object],[object Object]
Liu Yan Still Dances in Her Dreams, New York Times, 17 April 2009 [WWW] http://www.nytimes.com/2009/04/19/arts/dance/19barb.html ,[object Object]
[object Object],[object Object],[object Object]
Key issues in analysis of visual communication:  ,[object Object],[object Object],[object Object]
Barthes (1977) ‘The Photographic Message’ ,[object Object],[object Object],[object Object],[object Object]
Three modes of connotation that one used to identify the messages in visuals:  ,[object Object],[object Object],[object Object]
Barthes: Strengths and Weaknesses? ,[object Object],[object Object],[object Object]
Hansen et al (1998) identify four approaches to visual analysis: ,[object Object],[object Object],[object Object],[object Object]
(1) Distortion ,[object Object],[object Object],[object Object]
(2) Symbolism ,[object Object],[object Object],[object Object]
(3)Visuals as semiotic systems ,[object Object],[object Object],[object Object]
(4) Visuals as Epistemological Guarantee ,[object Object],[object Object],[object Object]
Reading Photographs: The Representation of Social Actors in Photographs (1): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reading Photographs: The Representation of Social Actors in Photographs (2): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image of Pro-Democracy Protestor, Tiananmen Square, June 1989: ,[object Object],[object Object]
Pro-Moussavi Protest, Iran (June 2009) ,[object Object],[object Object],[object Object],[object Object]
 
Image of Firefighters erecting flag at Ground Zero, September 2001: ,[object Object],[object Object],[object Object],[object Object]
Summary: ,[object Object],[object Object],[object Object],[object Object]

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Visual communication

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