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Virtual Worlds Friday, May 9, 2008 San Francisco CA Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com
Virtual worlds summary Virtual worlds are the natural evolution of the Internet as an information, communications and commerce platform Virtual worlds are becoming increasingly routine for business, academic and government use Like other newtech, virtual worlds are complementary and category defining Virtual worlds are not just for architectural builds, simulation and interaction, the next obvious step is streaming in live data and representing it visually
Agenda Virtual worlds What are virtual worlds? Who is using virtual worlds? Second Life A closer look Technical details  Economy Accounting, tax and legal issues Advanced data applications 3D command centers / green data centers  Data visualization tools  Opportunities for your firm
What are virtual worlds? Source: http://www.virtualworldsreview.com Definition: 3D online persistent world with a sense of presence and simultaneous experience in context; 3D social network
Virtual world vs. MMORPG     Game    World Source: Linden Lab
Who is using virtual worlds? IBM Dr. Dobbs Life 2.0 Conference International Spaceflight Museum Showtime “The L Word” CBS “CSI New York” Vodafone SLCN “Metanomics” Princeton  US Congress  Second Health Operating Theater
Corporate presence in virtual worlds
Second Life is the biggest virtual world 45,000 concurrency (at any time) 475,000 active users (last 7 days) 1.2 m  active users (last 2 months) 13 m total accounts 2 m assets created per day 35 TB of user-created data 800,000 unique items sold or traded per month  500 events per day 15 m concurrent scripts 10 Gbps peak bandwidth Source: http://secondlife.com/whatis/economy-graphs.php Million Square Meters of Second Life Land  Total User Hours (millions) Source: Linden Lab
Diverse Second Life residents Source: http://static.secondlife.com/economy/stats_200804.xls 43% female 60% international Top 5 countries: US, Germany, Japan, UK, France Average monthly hours by age tier Resident market share by age tier %
Technical details Linden Scripting Language (LSL) Event-driven and states, not object oriented Havok 4 physics engine Primitives, assets and lag Open-source initiatives Client exists Server TBA Standards and portability Security Griefer attack Open standards information: http://opensimulator.org,  https://wiki.secondlife.com/wiki/Architecture_Working_Group  Linden Scripting Language
Economy and Linden$ currency Source: http://secondlife.reuters.com US$ Spent by Users (in Millions)  US $ Exchanged on Lindex  (in Millions)  LindeX exchange operated by Linden Lab Buy: USD $.30 transaction fee  Sell: 3.5% transaction fee Monetary policy Banks, stock exchanges US Dollars spent in Second Life over the last 24 hours   Source:  http://secondlife.com/whatis/economy-graphs.php
Land is the most significant virtual asset Source: http://www.secondlife.com Available plots Available island areas Raw Land Growth of Second Life Purchase via auction or resale Premium membership required ($9.95/mo) USD $13 + $5/mo for 512 sq m USD $1,675 + $295/mo for 65,536 sq m island Anshe Chung Real Estate Developer 2008 2005 2003
Virtual world accounting and valuation issues  Intangible assets Land and real estate Objects  Scripts, animations and applications In-world businesses: product, service Brands: sim, business, avatar Accounts: avatars/characters, assets World platforms Specific risks  World disappearance Economic disturbance Ease of copying Low transparency Motorati SpokesAvatar: caLLie cLine  BarCamp Second Life
Virtual world tax issues VAT, sales tax Income tax 1099 contractors  Gains tax Challenges of levying tax Identity verification  Jurisdiction determination Identification of activity Monitoring, tracking and enforcement Highly international environment
Legal and other issues Key rules Linden Lab: Terms of Service Agreement, Community Standards, Privacy Policy, Digital Millennium Copyright Act  Sim covenants Dispute resolution Metaverse Republic Recent cases Eros, LLC v. Doe (pending) Copyright infringement (US $2,250) Marc Bragg v. Linden Lab (Oct 2007) Land acquisition via landbots (US $8,000) Money laundering
Data visualization: IBM’s 3D command centers SLurl: http://slurl.com/secondlife/IBM%209/170/124/141 IBM’s green data centers, VNOCs (virtual network operating centers)
Eolus and Smiley 3D command centers Smiley Telescope, PARI, Balsam Grove, NC USA Smiley in Second Life Smiley Virtual Control Room: real-time radio data received into 3D graph SLurl: http://slurl.com/secondlife/ strace%20island/55/43/27 SLurl: http://slurl.com/secondlife/EOLUS/170/139/42 Eolus enterprise facilities management control room
Data visualization: data representation tools SLurl: http://slurl.com/secondlife/uvvy2/90/243/29 SLurl: http://slurl.com/secondlife/SciLands/170/92/28 GreenPhosphor’s Glasshouse plotter MS Futures Groups’ 3D Stock Chart
VIT Mindmap SLurl: http://slurl.com/secondlife/VIT%20World/128/128/0
SLurl: http://slurl.com/secondlife/ACS/174/82/114 Cheminformatic-Assisted Image Array (CAIA)  8 images 24 meters 36 meters 12 images
Data visualization in Second Life Real-time LAX airport traffic Real-time NOAA weather data SAP airline booking application Wiki: http://sldataviz.pbwiki.com SAP eCommerce
Enterprise virtual worlds: Qwaq, Wonderland Nanotechnology Island SIMS microscope BASHIBA Data Climate eCommerce Qwaq Forums Sun’s Wonderland
Virtual world ecosystem Investment transaction in the last 12 months or was acquired Virtual World Platforms Linden Lab’s Second Life , ActiveWorlds, Entropia Universe, There, Kaneva, MultiVerse, vastpark, metaplace, Cybertown, Habbo Hotel, Muse, Taatu, Whyville, Voodoo Chat, Traveler, Sims Online, Club Penguin, WebKins, Hipihi, Uonenet, Noviking  3D Modeling and Physics Engine Platforms   Havok , Ageia PhysX, Unreal Engine, Open GL, Maya, 3D Studio, Croquet, SoftimageIXSI, Form Z, Strata 3D CX, RenderMan, Blender, Wings3D  Virtual Businesses and Brands SL Boutique , Anshe Chung Studios, DeCuir Creations, FairChang, Etopia, Hunter’s Cove, Preen, House of Nyla, Second Life Cable Network, Rezzable, caLLie cLine, PeoplePool, Raven Pennyfeather, Lapointe & Bastchild Designs, InStyle, Vista Animations, Chai Skins, Acedia Albion, AV Puli Animations, Reel Expression, J&S Aviation, SZ Designs, Vindy Vindaloo, Esoterica Couture Virtual World Developers and Agencies   Electric Sheep Company ,  Millions of Us , Rivers Run Red, CMP, Aimee Weber Studio, Campfire Media, depo consulting, Forterra, Metaversatility, Wish Farmers, Virtual Worldlets, Icarus Studios, Proton Media, NGI Group 3Di, DAZ 3D, Code 4 Software
Opportunities for your firm Provide industry leadership  Virtual worlds white papers OpenSim working group Data visualization development Support clients in the virtual medium Platform counseling Enterprise simulation setup  3D command center setup Security and traffic management (SOX) Interaction opportunity Facilitate internal initiatives Recruiting, telepresence, collaboration
Virtual worlds summary Virtual worlds are the natural evolution of the Internet as an information, communications and commerce platform Virtual worlds are becoming increasingly routine for business, academic and government use Like other newtech, virtual worlds are complementary and category defining Virtual worlds are not just for architectural builds, simulation and interaction, the next obvious step is streaming in live data and representing it visually
Resources Open standards and data visualization http://opensimulator.org https://wiki.secondlife.com/wiki/Architecture_Working_Group  http://sldataviz.pbwiki.com and Data Visualization group  Second Life SLURL Directories http://nbhorizons.com/list.htm (companies) http://edumuve.com/tour/ (international locations) http://npsl.wikispaces.com/Tenant+Directory (non-profits) Getting started in Second  Life http://sl.nmc.org/wiki/Getting_Started Event listings http://secondlife.com/events http://metanomics.net/ *  News, blogs, etc. http://secondlife.reuters.com/ * http://www.ugotrade.com/ http://www.virtualworldsreview.com/ * Business-related
Provided under an open source Creative Commons 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0/  Thank you Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com

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Virtual Worlds Update

  • 1. Virtual Worlds Friday, May 9, 2008 San Francisco CA Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com
  • 2. Virtual worlds summary Virtual worlds are the natural evolution of the Internet as an information, communications and commerce platform Virtual worlds are becoming increasingly routine for business, academic and government use Like other newtech, virtual worlds are complementary and category defining Virtual worlds are not just for architectural builds, simulation and interaction, the next obvious step is streaming in live data and representing it visually
  • 3. Agenda Virtual worlds What are virtual worlds? Who is using virtual worlds? Second Life A closer look Technical details Economy Accounting, tax and legal issues Advanced data applications 3D command centers / green data centers Data visualization tools Opportunities for your firm
  • 4. What are virtual worlds? Source: http://www.virtualworldsreview.com Definition: 3D online persistent world with a sense of presence and simultaneous experience in context; 3D social network
  • 5. Virtual world vs. MMORPG  Game  World Source: Linden Lab
  • 6. Who is using virtual worlds? IBM Dr. Dobbs Life 2.0 Conference International Spaceflight Museum Showtime “The L Word” CBS “CSI New York” Vodafone SLCN “Metanomics” Princeton US Congress Second Health Operating Theater
  • 7. Corporate presence in virtual worlds
  • 8. Second Life is the biggest virtual world 45,000 concurrency (at any time) 475,000 active users (last 7 days) 1.2 m active users (last 2 months) 13 m total accounts 2 m assets created per day 35 TB of user-created data 800,000 unique items sold or traded per month 500 events per day 15 m concurrent scripts 10 Gbps peak bandwidth Source: http://secondlife.com/whatis/economy-graphs.php Million Square Meters of Second Life Land Total User Hours (millions) Source: Linden Lab
  • 9. Diverse Second Life residents Source: http://static.secondlife.com/economy/stats_200804.xls 43% female 60% international Top 5 countries: US, Germany, Japan, UK, France Average monthly hours by age tier Resident market share by age tier %
  • 10. Technical details Linden Scripting Language (LSL) Event-driven and states, not object oriented Havok 4 physics engine Primitives, assets and lag Open-source initiatives Client exists Server TBA Standards and portability Security Griefer attack Open standards information: http://opensimulator.org, https://wiki.secondlife.com/wiki/Architecture_Working_Group Linden Scripting Language
  • 11. Economy and Linden$ currency Source: http://secondlife.reuters.com US$ Spent by Users (in Millions) US $ Exchanged on Lindex (in Millions) LindeX exchange operated by Linden Lab Buy: USD $.30 transaction fee Sell: 3.5% transaction fee Monetary policy Banks, stock exchanges US Dollars spent in Second Life over the last 24 hours Source: http://secondlife.com/whatis/economy-graphs.php
  • 12. Land is the most significant virtual asset Source: http://www.secondlife.com Available plots Available island areas Raw Land Growth of Second Life Purchase via auction or resale Premium membership required ($9.95/mo) USD $13 + $5/mo for 512 sq m USD $1,675 + $295/mo for 65,536 sq m island Anshe Chung Real Estate Developer 2008 2005 2003
  • 13. Virtual world accounting and valuation issues Intangible assets Land and real estate Objects Scripts, animations and applications In-world businesses: product, service Brands: sim, business, avatar Accounts: avatars/characters, assets World platforms Specific risks World disappearance Economic disturbance Ease of copying Low transparency Motorati SpokesAvatar: caLLie cLine BarCamp Second Life
  • 14. Virtual world tax issues VAT, sales tax Income tax 1099 contractors Gains tax Challenges of levying tax Identity verification Jurisdiction determination Identification of activity Monitoring, tracking and enforcement Highly international environment
  • 15. Legal and other issues Key rules Linden Lab: Terms of Service Agreement, Community Standards, Privacy Policy, Digital Millennium Copyright Act Sim covenants Dispute resolution Metaverse Republic Recent cases Eros, LLC v. Doe (pending) Copyright infringement (US $2,250) Marc Bragg v. Linden Lab (Oct 2007) Land acquisition via landbots (US $8,000) Money laundering
  • 16. Data visualization: IBM’s 3D command centers SLurl: http://slurl.com/secondlife/IBM%209/170/124/141 IBM’s green data centers, VNOCs (virtual network operating centers)
  • 17. Eolus and Smiley 3D command centers Smiley Telescope, PARI, Balsam Grove, NC USA Smiley in Second Life Smiley Virtual Control Room: real-time radio data received into 3D graph SLurl: http://slurl.com/secondlife/ strace%20island/55/43/27 SLurl: http://slurl.com/secondlife/EOLUS/170/139/42 Eolus enterprise facilities management control room
  • 18. Data visualization: data representation tools SLurl: http://slurl.com/secondlife/uvvy2/90/243/29 SLurl: http://slurl.com/secondlife/SciLands/170/92/28 GreenPhosphor’s Glasshouse plotter MS Futures Groups’ 3D Stock Chart
  • 19. VIT Mindmap SLurl: http://slurl.com/secondlife/VIT%20World/128/128/0
  • 20. SLurl: http://slurl.com/secondlife/ACS/174/82/114 Cheminformatic-Assisted Image Array (CAIA) 8 images 24 meters 36 meters 12 images
  • 21. Data visualization in Second Life Real-time LAX airport traffic Real-time NOAA weather data SAP airline booking application Wiki: http://sldataviz.pbwiki.com SAP eCommerce
  • 22. Enterprise virtual worlds: Qwaq, Wonderland Nanotechnology Island SIMS microscope BASHIBA Data Climate eCommerce Qwaq Forums Sun’s Wonderland
  • 23. Virtual world ecosystem Investment transaction in the last 12 months or was acquired Virtual World Platforms Linden Lab’s Second Life , ActiveWorlds, Entropia Universe, There, Kaneva, MultiVerse, vastpark, metaplace, Cybertown, Habbo Hotel, Muse, Taatu, Whyville, Voodoo Chat, Traveler, Sims Online, Club Penguin, WebKins, Hipihi, Uonenet, Noviking 3D Modeling and Physics Engine Platforms Havok , Ageia PhysX, Unreal Engine, Open GL, Maya, 3D Studio, Croquet, SoftimageIXSI, Form Z, Strata 3D CX, RenderMan, Blender, Wings3D Virtual Businesses and Brands SL Boutique , Anshe Chung Studios, DeCuir Creations, FairChang, Etopia, Hunter’s Cove, Preen, House of Nyla, Second Life Cable Network, Rezzable, caLLie cLine, PeoplePool, Raven Pennyfeather, Lapointe & Bastchild Designs, InStyle, Vista Animations, Chai Skins, Acedia Albion, AV Puli Animations, Reel Expression, J&S Aviation, SZ Designs, Vindy Vindaloo, Esoterica Couture Virtual World Developers and Agencies Electric Sheep Company , Millions of Us , Rivers Run Red, CMP, Aimee Weber Studio, Campfire Media, depo consulting, Forterra, Metaversatility, Wish Farmers, Virtual Worldlets, Icarus Studios, Proton Media, NGI Group 3Di, DAZ 3D, Code 4 Software
  • 24. Opportunities for your firm Provide industry leadership Virtual worlds white papers OpenSim working group Data visualization development Support clients in the virtual medium Platform counseling Enterprise simulation setup 3D command center setup Security and traffic management (SOX) Interaction opportunity Facilitate internal initiatives Recruiting, telepresence, collaboration
  • 25. Virtual worlds summary Virtual worlds are the natural evolution of the Internet as an information, communications and commerce platform Virtual worlds are becoming increasingly routine for business, academic and government use Like other newtech, virtual worlds are complementary and category defining Virtual worlds are not just for architectural builds, simulation and interaction, the next obvious step is streaming in live data and representing it visually
  • 26. Resources Open standards and data visualization http://opensimulator.org https://wiki.secondlife.com/wiki/Architecture_Working_Group http://sldataviz.pbwiki.com and Data Visualization group Second Life SLURL Directories http://nbhorizons.com/list.htm (companies) http://edumuve.com/tour/ (international locations) http://npsl.wikispaces.com/Tenant+Directory (non-profits) Getting started in Second Life http://sl.nmc.org/wiki/Getting_Started Event listings http://secondlife.com/events http://metanomics.net/ * News, blogs, etc. http://secondlife.reuters.com/ * http://www.ugotrade.com/ http://www.virtualworldsreview.com/ * Business-related
  • 27. Provided under an open source Creative Commons 3.0 license http://creativecommons.org/licenses/by-nc-sa/3.0/ Thank you Melanie Swan MS Futures Group Palo Alto, CA 415-505-4426 [email_address] www.melanieswan.com