Vermont Connected - Marketing Vermont

Vermont Connected - Marketing Vermont

• 1.
  Marketing VermontAs aplace to live, work & enjoy
• 2.
  Vermont Visitor
• 5.
  Winter Images Tested The images tested are reflective of the work done in representing rational, emotional and cultural elements.
• 6.
  Most Relevant WinterImages Most Relevant to VT 2ndMost Relevant to VT 100 82 66 63 61 56 24 18 6 0 Scale = relative degree of relevance Does not include Vacation Provider data
• 7.
  Summer Images Tested Like the winter images, the summer images tested are a mix of landscapes, personal interactions and activities.
• 8.
  Most Relevant SummerImages Most Relevant to VT 2ndMost Relevant to VT Scale = relative degree of relevance Does not include Vacation Provider data 100 91 64 60 53 49 46 46 40 0
• 9.
  Attribute Importance –MA
• 10.
  Attribute Importance –NYC 100 71 70 68 63 51 50 40 37 31 28 25 15 1 0 Scale = relative degree of importance
• 11.
  Attribute Importance –CAN 100 98 90 88 86 77 62 59 58 57 56 42 15 9 0 Scale = relative degree of importance
• 21.
  Southern VT
• 25.
  Thank you •StevenCook •@Steve_Cook •Steve.cook@state.vt.us