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PERSONAL BRAND EXPLORATION
PERSONAL BRAND EXPLORATION
Gabriel Vazquez
Project & Portfolio 1: week 1
Sports BoradCasting
GOALS CAREER CATEGORY: Changing Careers
Short Term career goal:
immediately after graduation, 2025
long term goal: Be play-by-play for any sports team
of the 4 professional sports connected with, send
deme reels for my play by play abiltiy through my
LInked in
Short-term goal Take any opportunity
for play-by-play at any lower level for
experience.
PROFESSION
OCCUPATION
SPORTSCASTING
Play by Play
Behind the scenes
(Audio)
On desk air talent
MLB NFL NHL
HS
TEAMS
COLLEGE
affiliate teams
X X
X X
X X
X
COMPETITION
Randy Silver
Work Experience:
Former Sales Development Rep out of UC Santa Cruz
Former tech global sales manager
Education:
Bachelor’s degree of applied science
Environmental Science and Economics double major
Noteworthy Experience
Public speaking experience in large crowds at global
events
Sales Manager II, Americas at Oyster®
Senior Sales Manager at Cisco
Sales Intern at Plantronics
UCSC Lacrosse Team
Supervisor at UC Santa Cruz Office of Physical
Education and Recreational Sports
Skills and Proficiencies
Multimedia Journalist at Randy Silver TV
Production and Social Media Intern for Foul Territory
at Make Plays Media
Production and Social Media Intern for Foul Territory
at Make Plays Media
Overall Online Presence
500+ connections
Polished Headshot, hard worker great work ethic,
lots of experience in the sportscasting field with
degree experience in other colleges.
Gabriel Vazquez
Work Experience
1 year and 2 months at Lowes Improvement Store
Education
High school diploma
Noteworthy Experience
Studying at Dan Patrick School of Sportscasting
Skills Experience
Adobe Creative Skills
On-camera Talent
Overall Online Presence
I just created an Indeed account, have experience in
the work field with jobs, and learned how to use
Abobe and edit videos along with creative writing.
No articles published, no professional headshot
IDENTITY
Core Values
CURIOSITY
LOYALTY
COMMITMENT
GROWTH
KNOWLEDGE
Vision
Increase the love of sports through Entertainment,
Knowledge, and Participation for everybody in the
country.
Guiding Principle
Do your Job, do it the right way be loyal to your word,
and keep the trust of others
GOLDEN CIRCLE
Why?
Giving people the Curiosity and knowledge into sports
who might not know.
How?
Giving people the humor that comes along with the
action and the passion it shares to others
What?
Putting it out on social media platforms all over the
county to gain interest.
Passion
able to call sports games
Super Power
Making it easier for out audiences more
interested in sports
POSITON AND PROMISE
I help outsiders that don’t understand sports to make it
fun and For everyone While showing a little nervous for
teams in for a specific sport, by spreading it through
media platforms and TV
PROMISE
POSITION
Play by play for multiple sports
Networking
Industry events
Career Development Open Door Day February 21st,
2024
Objective: Meet with career development to help grow
my Personal brand in the industry, put it out there to
help my publicity for others to sleep to be more public
“Take me out to the ball game” With Full Sail Alumni
Michael Bier February 16th, 2024 Winter Park Florida
Objective: Meet with the guest of Michael Bier, helping
grow baseball with social media, impacting how others
see the game in a different perspective from others, who
might not see it that way.
ELEVATOR PITCH
Have you ever wondered why baseball is changing the
truth of the game so much? Because it's losing its
popularity in the sport most of the population doesn't
care for baseball as much because it is too slow. It takes
more than four hours to play. It's not exciting and there
are too many rules impacting the game for teams to win
at an Advantage for the owners. During the pandemic,
attendance dropped 5.9% according to MLB it has also
dropped in the nine seasons dating back from the 2011
season. After the pandemic, the decline was getting
worse with a 14% decrease in attendance for games.
Along with a decline in TV, the MLB all-star game
declined ever since 1992 starting at 21.98 million and
down to 7.51 million in 2022, which is more than a 50%
decrease. Both the sport in attendance in stadiums and
viewership are why it is being portrayed as a “dying
sport”. So to get baseball up is to spread the game out to
all social media platforms which is where most of the
population is getting all of their information and with
MLB changing its game for that reason this will help get
the sport back from where it started.
MENTORSHIP
Seeking senior level Experience in the industry of sports
to create a family-friendly that spreads thought out
every platform
Digital marketing
Online ID Calc. scores
Volume: Zero
Relevance: Zero
Purity: Low
Diversity: less than 0
Validation: Less than 0
Brand Archetype
Archetype: Girl/ Guy next door
Description: To be accepting and encourage
community. To
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Exuding Brand Archetype
Focus Variables: Diversity And Validation
Types of content: Sports content and show demo reels
for play by play and show on camera talent threw
podcasts and short reels.
Types of content: Sports content and show demo reels
for play by play and show on camera talent threw
podcasts and short reels.
PROFESSIONAL DEVELOPMENT
TRANSFERABLE
TECHNICAL
Adobe editing
Task: create demo reels of my play by play calls on
Adobe
Org: Adobe
Due March 2024
Linked-in account
Task: Complete my linked-in account for publicity
for the industry
Org: Linked in
Due: March 2024
Public Speaking
Task: master my public speaking by attending
Toastmasters International events
Org: Toastmasters
Date: July 2025
Professional networking
Learning how to Connect with Experienced workers
in the industry and networking to help my platform
Org: Linkedin learning
February 2025
Resources
https://www.linkedin.com/learning/search?
keywords=professional%20networking&u=50813145
https://simonsinek.com/golden-circle/
https://sites.lsa.umich.edu/mje/2022/12/20/is-baseball-
a-dying-sport/
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level
1_1
https://fso-lms4-immortal-assets.s3.us-east-
1.amazonaws.com/458/2024_1_5/a73006a5-f577-4c84-a93a-
fc621046b3d8/CoreValuesExercise.pdf?X-Amz-Algorithm=AWS4-
HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-
PAYLOAD&X-Amz-
Credential=AKIARE7PEONU35M5ITYW%2F20240211%2Fus-east-
1%2Fs3%2Faws4_request&X-Amz-Date=20240211T213601Z&X-
Amz-Expires=3600&X-Amz-
Signature=4502c97eb3ec5fa84c0f795a7439191d09875b897132f6
d417c84be83978585a&X-Amz-SignedHeaders=host&response-
content-dis
https://fso-lms4-immortal-assets.s3.us-east-
1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-
872b-26a99765f016/BoldQuestions_DiscoverVPs.png?X-
Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-
Sha256=UNSIGNED-PAYLOAD&X-Amz-
Credential=AKIARE7PEONU35M5ITYW%2F20240211%2F
us-east-1%2Fs3%2Faws4_request&X-Amz-
Date=20240211T213613Z&X-Amz-Expires=3600&X-Amz-
Signature=8742a771e35dbf86fe753298904311500ee534
620f4eee8a17ca0b96d86d4554&X-Amz-
SignedHeaders=host&response-content-
disposition=inline%3B%20filename%3D%22BoldQuestio
ns_DiscoverVPs.png%22&x-id=GetObject
https://www.google.com/url?
sa=i&url=https%3A%2F%2Fwww.usbets.com%2Fsports-
broadcasters-roll-with-gambling-
changes%2F&psig=AOvVaw3lvKTg9kCGU7eUfAXHcEOt&
ust=1707662498628000&source=images&cd=vfe&opi=8
9978449&ved=0CBMQjRxqFwoTCKjF2taAoYQDFQAAAA
AdAAAAABAP

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Vazquez_Gabriel_SPCASTNG_PB1_2024-02.pdf