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VALENTINO VASCHETTO’S
GUIDE TO MARKETING IN
THE DIGITAL AGE
VALENTINO VASCHETTO
RELEVANT DISCIPLINES
• Email Marketing
• Display
• Value Delivery
• Search Marketing
• Search engine optimization
• Content optimization
• HTML (code language)
• Social Media Marketing
• Relevancy
• Video marketing
EMAIL MARKETING
• Average Return of $44 For Every $1 Spent
• 3.7 Billion People Use Email
• 99% Check Email Every Day via
• Work PC
• Home
• Mobile Phone
• End of 2018 - 2.2 Billion Using Email Via
Phone
HOW TO BUILD EMAIL LIST
• Offer Subscription to Blog
• Post article on pertinent, valuable information
• Make sure to present exclusive, insightful information
• Offer BONUS information with more in-depth content on
topic in exchange for email submission
• Add social proof, displaying people already subscribed to
your list commenting
COMMENT-GATE
• Require name/ email submission in order to
comment on site
• Allow ability to opt-out of email list
• Ensure topic is newsworthy or valuable to
demographic to entice commenting
CONDUCT ON-SITE SURVEY
• Present niche/industry survey on website
• After completion, request email address
• Add testimonials below your opt-in forms to
convince visitors to sign up
• Promote adherence to the code of ethics
OFFER FREE REPORT/ E-BOOK GIVEAWAY
• Present a relevant report or e-book to your
demographic upon exit
• Promote offer on Facebook requiring email address
• Show preview of content
• Only require email, if possible
OFFER NEW POST NOTIFICATIONS
• Allow visitors to email opt-in for notification with every
new blog/ article post
• Present option via pop-up on specific landing pages
SEARCH MARKETING
• SEO (Search Engine Optimization)
• Wide appeal via desktop & mobile searches
• Appealing to search visitors with relevant info
• Link Building
• Connect with other websites in your field to improve relevancy
• Links from other relevant websites improve your search results
• Inter-connect pages within site
• Paid Online Ad Placement
• Immediate results
SOCIAL MEDIA MARKETING
• Determine best social media platforms for your industry
• Be consistent with postings
• Continued testing to plan best times for posting
• Create great content
• Provide value
• Do not over-sell brand
• Paid social platform advertising

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Valentino Vaschetto Guide to Marketing in Digital Age

  • 1. VALENTINO VASCHETTO’S GUIDE TO MARKETING IN THE DIGITAL AGE VALENTINO VASCHETTO
  • 2. RELEVANT DISCIPLINES • Email Marketing • Display • Value Delivery • Search Marketing • Search engine optimization • Content optimization • HTML (code language) • Social Media Marketing • Relevancy • Video marketing
  • 3. EMAIL MARKETING • Average Return of $44 For Every $1 Spent • 3.7 Billion People Use Email • 99% Check Email Every Day via • Work PC • Home • Mobile Phone • End of 2018 - 2.2 Billion Using Email Via Phone
  • 4. HOW TO BUILD EMAIL LIST • Offer Subscription to Blog • Post article on pertinent, valuable information • Make sure to present exclusive, insightful information • Offer BONUS information with more in-depth content on topic in exchange for email submission • Add social proof, displaying people already subscribed to your list commenting
  • 5. COMMENT-GATE • Require name/ email submission in order to comment on site • Allow ability to opt-out of email list • Ensure topic is newsworthy or valuable to demographic to entice commenting
  • 6. CONDUCT ON-SITE SURVEY • Present niche/industry survey on website • After completion, request email address • Add testimonials below your opt-in forms to convince visitors to sign up • Promote adherence to the code of ethics
  • 7. OFFER FREE REPORT/ E-BOOK GIVEAWAY • Present a relevant report or e-book to your demographic upon exit • Promote offer on Facebook requiring email address • Show preview of content • Only require email, if possible
  • 8. OFFER NEW POST NOTIFICATIONS • Allow visitors to email opt-in for notification with every new blog/ article post • Present option via pop-up on specific landing pages
  • 9. SEARCH MARKETING • SEO (Search Engine Optimization) • Wide appeal via desktop & mobile searches • Appealing to search visitors with relevant info • Link Building • Connect with other websites in your field to improve relevancy • Links from other relevant websites improve your search results • Inter-connect pages within site • Paid Online Ad Placement • Immediate results
  • 10. SOCIAL MEDIA MARKETING • Determine best social media platforms for your industry • Be consistent with postings • Continued testing to plan best times for posting • Create great content • Provide value • Do not over-sell brand • Paid social platform advertising