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Startup UX
(and some things I’ve learned)




       Graham Morley
         Graphic.ly
Graphic.ly?
Graphic.ly?
Kevin


          Me    Dev
               Team


Charley
Startup Life
Startup Life
Long hours
Startup Life
Long hours

Hard work
Startup Life
Long hours

Hard work

Tight budget
Startup Life
Long hours

Hard work

Tight budget

Quick turnaround
UX + Agile
UX + Agile
Creating a great UX
involves refinement
UX + Agile
Creating a great UX
involves refinement

Planning, concepts,
discussions...
UX + Agile
Creating a great UX
involves refinement

Planning, concepts,
discussions...

User testing
UX + Agile
Creating a great UX
involves refinement

Planning, concepts,
discussions...

User testing

Agile wants to
launch... yesterday
UX + Agile
Creating a great UX
involves refinement

Planning, concepts,
discussions...

User testing

Agile wants to
launch... yesterday
Designers know too much about their
product to be objective judges: the
features they have come to love and
prefer may not be understood or
preferred by future customers.

                     – Don Norman
Adapt. Simplify.
Adapt. Simplify.
Avoid feature creep
Adapt. Simplify.
Avoid feature creep

THINK USER
Adapt. Simplify.
Avoid feature creep

THINK USER

Sync UX with
Development
Adapt. Simplify.
Avoid feature creep

THINK USER

Sync UX with
Development

“A coffee shop
needs to serve good
coffee before
optimising table
layout”
Adapt. Simplify.
Avoid feature creep

THINK USER

Sync UX with
Development

“A coffee shop
needs to serve good
coffee before
optimising table
layout”
Adapt. Simplify.
Avoid feature creep

THINK USER

Sync UX with
Development

“A coffee shop
needs to serve good
coffee before
optimising table
layout”
Agile UX Cycle
Agile UX Cycle
Agile UX Cycle
     Planning &
    Requirements
Agile UX Cycle
     Planning &
    Requirements




                   UI Design
Agile UX Cycle
     Planning &
    Requirements




                         UI Design




                   Development
Agile UX Cycle
           Planning &
          Requirements




                               UI Design




Testing
                         Development
Agile UX Cycle
                Planning &
               Requirements




                                    UI Design

Release &
 Analysis




     Testing
                              Development
Planning & Research
Personas

User flows

Information
Architecture
UI Patterns
UI Patterns
No need to reinvent
the wheel.
QWERTY Keyboard
QWERTY Keyboard
QWERTY Keyboard




Dvorak Keyboard
QWERTY Keyboard




Dvorak Keyboard
UI Patterns
No need to reinvent
the wheel.

External inspiration
http://patterntap.com
http://konigi.com
http://scrnshots.com
http://iconfinder.com
UI Patterns
No need to reinvent
the wheel.

External inspiration
http://patterntap.com
http://konigi.com
http://scrnshots.com
http://iconfinder.com
Development
Development
Become a user
Development
Become a user

Optimise for deployment platform
Development
Become a user

Optimise for deployment platform

Think about errors
Internal QA
Internal QA
Testers should NEVER be
developers
Internal QA
Testers should NEVER be
developers

Bug tracking software
www.pivotaltracker.com
www.fixxapp.com
Internal QA
Testers should NEVER be
developers

Bug tracking software
www.pivotaltracker.com
www.fixxapp.com


Testing Plans
User Feedback
User Feedback
Are goals achievable?
User Feedback
Are goals achievable?

What are users highlighting as
issues?
User Feedback
Are goals achievable?

What are users highlighting as
issues?

Work on 80/20 rule
Kaizen
Kaizen
Continuous improvement
Kaizen
Continuous improvement

Iterate
Kaizen
Continuous improvement

Iterate

Make better
User Flow
User Flow
Guide users

No dead ends

Make it easy
User Flow
Guide users

No dead ends

Make it easy
Gradual Engagement
Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits
Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits

Registration is an obstacle
Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits

Registration is an obstacle

Allow users to use without registering
Gradual Engagement
The process of moving a user through an
application or service – actually engaging with
it, and seeing it's benefits

Registration is an obstacle

Allow users to use without registering

Signup Forms Must Die, Luke Wroblewski
http://www.alistapart.com/articles/signupforms
Rewards
Rewards
Users respond well to rewards
Rewards
Users respond well to rewards

Doesn’t have to be points system
Rewards
Users respond well to rewards

Doesn’t have to be points system
Language
Language
Copywriting is part of UX
Language
Copywriting is part of UX

You should follow me on
twitter
Language
Copywriting is part of UX

You should follow me on
twitter

Don’t neglect emails
Summary
Summary
It is possible to achieve great UX
within Agile

Keep it simple

Think user

Continual improvement

Reward users
Thanks :)
     @sumogray
graham@graphicly.com

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