Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization
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CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Measure a Facebook Page for Your Organization!
Using What You Know about Social Media: How to Create and Measure a Facebook Page for Your Organization
- 1. How to Create and Measure a Facebook Page for Your Organization Tyra McKinney, Health Communications Specialist for CDC NPIN Monday, February 10, 2014
- 2. Objectives • Ensure that Facebook is the right fit for your organization • Learn how to create an attractive and engaging Facebook Page • Tips to promote your Facebook Page • Best way to monitor and evaluate your Facebook Page
- 4. Create a Facebook Page
- 9. Pre – Planning Steps
- 10. Facebook Strategy Should your organization integrate Facebook into its brand? • Identify the demographics of your target audience • Assess how your audience prefers to receive information • Make sure that Facebook can help reach your goals
- 11. Facebook Goals What are your organizations goals? • Show expertise • Increase reach • Drive traffic to website • Build new partnerships
- 12. Facebook Plan How are you going to reach your goals? • Create an online community • Create awareness • Promote business-related content
- 13. Facebook Photos Photos are a great way to get your audience’s attention. • People respond more to visuals. • Infographics and video posts increase traffic. • Visuals drive engagement.
- 14. Facebook Posts • Fill-in-the-blank posts allows fans to interact. • Questions help to get fans to comment and share their thoughts. • Quick facts and tips can promote your messaging.
- 15. Facebook Hashtags Strategic hashtags on Facebook posts can drive traffic to other sites: • Drive traffic to other sites. • Promote messaging and events. • Trend topics related to your industry. • Capture new fans and potential leads
- 16. Publish Schedule • Spread out updates/posts to create a constant dialog with audience. • Calendar can help to schedule moderation periods for comments. • It can help to see the Total Interactions around different content types.
- 17. Facebook Engagement • Posting on Facebook between 8 a.m. to 7 p.m. gets more fans. • Wednesdays and Sundays are the best days to post. • Posting to your Facebook Page often gets more likes and comments.
- 18. Promote Facebook Page • Cross-promote Facebook Page on other social media sites • Start promotion in advance, to field questions from followers • Place the Facebook button on your website • Put Facebook badge on email signatures, flyers, brochures, business cards, products, etc.
- 19. Facebook Monitoring • Monitor Facebook Page on a regular basis • Respond quickly to comments or questions • Use Facebook’s Page Insights to keep track of growth and change
- 20. Best Practices • Keep Facebook at the forefront. Always think about messaging, links and media that can be put on the Page. • Plan, plan, and plan some more. Prior to setting up a Page, create a plan and have a strategy on how to monitor and maintain it. • Track your posts. Use Page Insights to track measurements about your Page’s performance.
- 21. Reminders If you have your CPH or CHES credentials you can apply for a credit from today’s tutorial at uwyk@cdcnpin.org. Please remember you will be required to complete a short evaluation which will be sent to you on requesting continuing education credit. If you do not require continuing education credit but would like to provide feedback, please contact uwyk@cdcnpin.org Thank You!