SlideShare a Scribd company logo
Using tech and data to
better support new parents
10+ years making products and services more human
Shift designs products &
builds social businesses to
help solve social problems
We’re a research-lead,
design organisation
that works with
partners to inform and
create solutions to
social problems
Some of our work >>
Project Plan Theory of Change Project Scope User Definition User Insights Practitioner Insights
Opportunity Spaces
Co-Creation
Outputs
Final Concepts
Testing and
Filtration
Prioritisation
Session
Prototyping
Sessions
Prototype v1 Prototype v1 Testing Prototype v2 Product for BetaInterim Check InFinal Prototype
Parents
248
Professionals
124 55
Volunteers
In this time we’ve spoken with...
Tech and data can include by
removing judgement
What We Found
However
This potential impact of tech and data is not
currently benefiting the ecosystem. It’s
privileging individual brands and players over
the collective impact of the whole.
Click to visit
How might we use tech and data
to better support parents
Our Start Point for Tip
How might we use tech and data
better to support parents
Three Provocations
Provocation #1
How might we use tech and data better
by playing as an ecosystem, not (only)
as competitors?
Provocation #2
How might we use tech and data better
by obsessing less over the ‘lead role’?
Provocation #3
How might we use tech and data better
by focusing on open, not owned?
Working on something
similar? Get in touch.
tayo.medupin@shiftdesign.org.uk

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Using tech and data to provide better support for new parents, Tayo Medupin (Innovation Director, Shift)

  • 1. Using tech and data to better support new parents
  • 2. 10+ years making products and services more human
  • 3. Shift designs products & builds social businesses to help solve social problems
  • 4. We’re a research-lead, design organisation that works with partners to inform and create solutions to social problems Some of our work >>
  • 5.
  • 6. Project Plan Theory of Change Project Scope User Definition User Insights Practitioner Insights Opportunity Spaces Co-Creation Outputs Final Concepts Testing and Filtration Prioritisation Session Prototyping Sessions Prototype v1 Prototype v1 Testing Prototype v2 Product for BetaInterim Check InFinal Prototype Parents 248 Professionals 124 55 Volunteers In this time we’ve spoken with...
  • 7. Tech and data can include by removing judgement What We Found
  • 8. However This potential impact of tech and data is not currently benefiting the ecosystem. It’s privileging individual brands and players over the collective impact of the whole.
  • 10. How might we use tech and data to better support parents Our Start Point for Tip
  • 11. How might we use tech and data better to support parents Three Provocations
  • 12. Provocation #1 How might we use tech and data better by playing as an ecosystem, not (only) as competitors?
  • 13. Provocation #2 How might we use tech and data better by obsessing less over the ‘lead role’?
  • 14. Provocation #3 How might we use tech and data better by focusing on open, not owned?
  • 15.
  • 16. Working on something similar? Get in touch. tayo.medupin@shiftdesign.org.uk