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USAC25_2
Vi

     The First 50 Years

Vision

Transform USAC from a “Sanctioning Body”

Future of USAC is a “Sports Marketing and
       Merchandising Enterprise”.
Mission

  Enhance The Core


  Extend The Enterprise


  Expand The Market       4
The Next 50 Years Starts Today
The Next Fifty Years Starts Today


                                    6
USAC Is A Member of ACCUSTo Do



          NASCAR
          IRL
          SCCA
          IMSA
          GRAND AM
          NHRA

                        7
USAC TRIPLE CROWN
                        Only Accomplished Twice In Same Year
                            - Tony Stewart
                            - J.J.Yeley
Past Series Champions
       AJ Foyt
  Mario Andretti
                        USAC Silver    USAC Sprint   USAC National
   Bobby Unser
                        Crown Series    Car Series   Midget Series
   Parnelli Jones
Johnny Rutherford
   Tony Stewart
    Jeff Gordon
   Kasey Kahne
  Ryan Newman
       J.J Yeley
Marketing Makeover To Do
Web Site                          Race Process
  Forums                            Web Managed Registration Process
  Widget (Results)                  Hard Card Check In
  Community                         Track Support - Youthful
  Passion                           10:30 pm Curfew
  Technology                        Decisions

Members                           Friendliness
  Distinguished Cards (series)
  Participants/Members               Crew Support
  Benefits (magazine/discounts)      Refreshments at Track


USAC Magazine                     Technology
  Creative Name                     Plasma Track Boards
  Quarterly                         Transponders
  Lifestyle                         Web Membership Enrollment Process
  Youthful
                                  Office
Image                               Greeting
  People                            Phone Message
  Process                           Youth
  Openness                          Culture
  Wear                              Dress
  Youthful                          VISION BOARD (What We Want)
                                                             9
  Road Show - Tell People
The New USAC




All New Web Technology          Fan Community (Chat, Driver Blogs)
Streaming Video                 RSS Feeds, Live Track Updates
Live Web Race Production        USAC Store - Member Access
Marketing Platform - Sponsors
USAC Has Initiated A Strong
Merchandise Program With
 Partners Such As Oakley




                    11
USAC Dominates
Chili Bowl NATIONALS    We Are The Premier
                        Sprint Car & Midget
                       Series In The Country

                       And We’re Not Afraid
                         To Talk About It




                                12
Mission
Enhance The Core


Extend The Enterprise


Expand The Market       13
Mission
Enhance The Core


Extend The Enterprise


Expand The Market       14
15
WHY?



    Quarter Midget families
 represent the future of USAC

                                16
HOW?



   1.   SAFETY
   2.   COSTS
   3.   SIMPLICITY
   4.   FUN
                     17
HOW?



   1.   SAFETY
   2.   COSTS
   3.   SIMPLICITY
   4.   FUN
                     18
SAFETY
       We Are Concerned



        2009 USAC Rule

Addresses Driver Positioning and
     Safety Belt Mounting



                             19
Tires




Too Much
Grip Leads
To Safety
Concerns             20
HOW?



   1.   SAFETY
   2.   COSTS
   3.   SIMPLICITY
   4.   FUN
                     21
TiresContained
Costs Need To Be

Current Tire 20 Races / Season

2 RS Tires per Event = $110
3 Classes Per Event = $330

$330 x 20 Races = $6600

Spec Tire Should Save 50% or More

Thats A Savings Of $3300 Per Year!

                                     22
TiresContained
      Costs Need To Be



          2009 USAC Rule

New Spec Tire to Be Introduced March
  2009 To Address Safety and Cost



                               23
Insurance
        Costs Need To Be Contained



USAC Has Negotiated An Average Savings
of 10% or More For Club Annual Insurance




                                 24
HOW?



   1.   SAFETY
   2.   COSTS
   3.   SIMPLICITY
   4.   FUN
                     25
SIMPLICITY
On-line Charter Process




                          26
SIMPLICITY
STEP 1: On-line Charter Process

      - No Paper Processing
      - Automatic Insurance Processing
      - On-line Charter Payment Process
      - Upload and Manage Club Fee’s




                                27
SIMPLICITY
STEP 2: On-line Member Process

  - No Paper Processing
  - Select Club To Process Through
  - Club Fee’s Are Added To Member Fee
  - USAC Will Process & Reimburse Club
  - At Track Enrollment Still Available



                                28
Each Club Will Receive Their Own Management Page
on USACRACING.com




                                          29
SIMPLICITY
   STEP 3: Club Administration

- Each Club Receives USAC Web Page
- Club Home Page for all Members
- Club Administrator Approves Members
- Club Administrator Manages Club Fee’s
- Upload Logo’s, Pictures, News, Points
- Manage Race Schedules


                                  30
SIMPLICITY
                    Rules
Final Rules and Specifications for 2009 Are
Still Being Finalized.

USAC Is Working With Chartered Clubs Now

Current Class Structure Will Be Protected


                                       31
SIMPLICITY
                 Race Control


USAC District & National Events

 - No Judging
 - Race Director & Officials Provided by USAC

Local Club & Regional Events

- Club Option

                                       32
SIMPLICITY
           National Infrastructure

National Director - James Spink
Full Time USAC Office Support Staff

Four Districts
  - Each District Has Assigned USAC Director
  - Officiating of District Events
  - Driver School Affiliations

Regions Administered by Club Presidents

Competition Committee
                                          33
HOW?



   1.   SAFETY
   2.   COSTS
   3.   SIMPLICITY
   4.   FUN
                     34
FUN After All
     This Is About Kids




Youth Sports
Represent



                          35
Point 25 Will Be Imbedded In USAC Racing
                                  36
We Must Make Hero’s Of The Drivers
 QM Driver Pictures, Videos and Blogs   37
We Will Utilize
   Our Live
  Streaming
  Video For
Marque Events
A Quarter Midget
Forum Is Available For
 Discussions Among
      Members




                   39
Text
On-line Community
  -   Home, DISTRICT, Region, Club and Driver Sites
  -   “MySpace for Drivers”
  -   Technology Sharing Platform (MyChron Data Logging)
  -   “YouTube” for Video and Photo sharing

                                                    40
FUN
         This Is About Kids After All



A USAC Magazine Is
Being Planned For
2009 To Cover All
USAC Divisions -
Including .25 Midgets!

                                        41
USAC Costs


Club Charter                                  $100
 - Free Web Presence on USACRACING.com
Club Insurance                                10% Savings
  - Automatic, Club Picks Level
  - Expected 10% Savings
  - 1 Free Offsite Event
Region Registration (Web Page)                Free
Member - Family                               $75 / Family
  - No Driver Limitation (Immediate Family)


                                                        42
How We Use Revenue



USAC Is A Non-Profit
We Want To Market The Sport

We Want To Grow The Sport

You Represent Our Future


                              43
Why USAC


USAC Will Provide More Fun For The Kids

  All new technologies in web design
      - Driver Sites
      - Blogs
      - Streaming Video

  Recognized National Champions

  A Real Motorsports brand                44
Why USAC


USAC Provides More Infrastructure for Clubs

     Automated Enrollment Process

     Automated Club Fee Management

     Automatic Insurance Processing

     Club Web Management Tools
                                              45
Why USAC

USAC Is Backed With A National Infrastructure

   Offices in Indiana and California

   Full Time Dedicated Race Staff

   Full Time Membership Processing Staff

   Full Time Marketing Staff

   Dedicated Marketing Agency             46
Why USAC


USAC Provides Club Savings Opportunities
    Savings on Insurance

    Savings on Web Fees

    Savings for Members (tires)


                                   47
Why USAC


USAC Provides Clubs With Increased Control
    Race Format / Management

    Region Flexibility

    Class Structure


                                     48
Why USAC


USAC Is A Leader For Safety Initiatives
   We Will Address Driver Positioning

   We Will Address Tires
     - Grip, Compound
     - Chemical Altering




                                        49
Why USAC


    USAC Will Promote The Sport
Live Streaming Video of Key Events

Cross Promoting With Other USAC Series

USAC Will Incorporate .25 In All Series Marketing

USAC Will Develop Marketing Partners
                                        50
Why USAC


 USAC Provides An Organization For Your
            Child To Grow
Junior Midgets   National Midgets   Sprint Cars   Silver Crown   USAC West Coast




                                                                  51
We Want To Help You Grow

          We Want To Help You Succeed

  We Want To Help Protect The Future Of Racing

   We Want To Grow The Passion For Our Sport

We Want To Create Great Experiences For The Youth
                                          52
            WE WANT TO HAVE FUN

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USAC25_2

  • 1. 1
  • 3. Vi The First 50 Years Vision Transform USAC from a “Sanctioning Body” Future of USAC is a “Sports Marketing and Merchandising Enterprise”.
  • 4. Mission Enhance The Core Extend The Enterprise Expand The Market 4
  • 5. The Next 50 Years Starts Today
  • 6. The Next Fifty Years Starts Today 6
  • 7. USAC Is A Member of ACCUSTo Do NASCAR IRL SCCA IMSA GRAND AM NHRA 7
  • 8. USAC TRIPLE CROWN Only Accomplished Twice In Same Year - Tony Stewart - J.J.Yeley Past Series Champions AJ Foyt Mario Andretti USAC Silver USAC Sprint USAC National Bobby Unser Crown Series Car Series Midget Series Parnelli Jones Johnny Rutherford Tony Stewart Jeff Gordon Kasey Kahne Ryan Newman J.J Yeley
  • 9. Marketing Makeover To Do Web Site Race Process Forums Web Managed Registration Process Widget (Results) Hard Card Check In Community Track Support - Youthful Passion 10:30 pm Curfew Technology Decisions Members Friendliness Distinguished Cards (series) Participants/Members Crew Support Benefits (magazine/discounts) Refreshments at Track USAC Magazine Technology Creative Name Plasma Track Boards Quarterly Transponders Lifestyle Web Membership Enrollment Process Youthful Office Image Greeting People Phone Message Process Youth Openness Culture Wear Dress Youthful VISION BOARD (What We Want) 9 Road Show - Tell People
  • 10. The New USAC All New Web Technology Fan Community (Chat, Driver Blogs) Streaming Video RSS Feeds, Live Track Updates Live Web Race Production USAC Store - Member Access Marketing Platform - Sponsors
  • 11. USAC Has Initiated A Strong Merchandise Program With Partners Such As Oakley 11
  • 12. USAC Dominates Chili Bowl NATIONALS We Are The Premier Sprint Car & Midget Series In The Country And We’re Not Afraid To Talk About It 12
  • 13. Mission Enhance The Core Extend The Enterprise Expand The Market 13
  • 14. Mission Enhance The Core Extend The Enterprise Expand The Market 14
  • 15. 15
  • 16. WHY? Quarter Midget families represent the future of USAC 16
  • 17. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 17
  • 18. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 18
  • 19. SAFETY We Are Concerned 2009 USAC Rule Addresses Driver Positioning and Safety Belt Mounting 19
  • 20. Tires Too Much Grip Leads To Safety Concerns 20
  • 21. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 21
  • 22. TiresContained Costs Need To Be Current Tire 20 Races / Season 2 RS Tires per Event = $110 3 Classes Per Event = $330 $330 x 20 Races = $6600 Spec Tire Should Save 50% or More Thats A Savings Of $3300 Per Year! 22
  • 23. TiresContained Costs Need To Be 2009 USAC Rule New Spec Tire to Be Introduced March 2009 To Address Safety and Cost 23
  • 24. Insurance Costs Need To Be Contained USAC Has Negotiated An Average Savings of 10% or More For Club Annual Insurance 24
  • 25. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 25
  • 27. SIMPLICITY STEP 1: On-line Charter Process - No Paper Processing - Automatic Insurance Processing - On-line Charter Payment Process - Upload and Manage Club Fee’s 27
  • 28. SIMPLICITY STEP 2: On-line Member Process - No Paper Processing - Select Club To Process Through - Club Fee’s Are Added To Member Fee - USAC Will Process & Reimburse Club - At Track Enrollment Still Available 28
  • 29. Each Club Will Receive Their Own Management Page on USACRACING.com 29
  • 30. SIMPLICITY STEP 3: Club Administration - Each Club Receives USAC Web Page - Club Home Page for all Members - Club Administrator Approves Members - Club Administrator Manages Club Fee’s - Upload Logo’s, Pictures, News, Points - Manage Race Schedules 30
  • 31. SIMPLICITY Rules Final Rules and Specifications for 2009 Are Still Being Finalized. USAC Is Working With Chartered Clubs Now Current Class Structure Will Be Protected 31
  • 32. SIMPLICITY Race Control USAC District & National Events - No Judging - Race Director & Officials Provided by USAC Local Club & Regional Events - Club Option 32
  • 33. SIMPLICITY National Infrastructure National Director - James Spink Full Time USAC Office Support Staff Four Districts - Each District Has Assigned USAC Director - Officiating of District Events - Driver School Affiliations Regions Administered by Club Presidents Competition Committee 33
  • 34. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 34
  • 35. FUN After All This Is About Kids Youth Sports Represent 35
  • 36. Point 25 Will Be Imbedded In USAC Racing 36
  • 37. We Must Make Hero’s Of The Drivers QM Driver Pictures, Videos and Blogs 37
  • 38. We Will Utilize Our Live Streaming Video For Marque Events
  • 39. A Quarter Midget Forum Is Available For Discussions Among Members 39
  • 40. Text On-line Community - Home, DISTRICT, Region, Club and Driver Sites - “MySpace for Drivers” - Technology Sharing Platform (MyChron Data Logging) - “YouTube” for Video and Photo sharing 40
  • 41. FUN This Is About Kids After All A USAC Magazine Is Being Planned For 2009 To Cover All USAC Divisions - Including .25 Midgets! 41
  • 42. USAC Costs Club Charter $100 - Free Web Presence on USACRACING.com Club Insurance 10% Savings - Automatic, Club Picks Level - Expected 10% Savings - 1 Free Offsite Event Region Registration (Web Page) Free Member - Family $75 / Family - No Driver Limitation (Immediate Family) 42
  • 43. How We Use Revenue USAC Is A Non-Profit We Want To Market The Sport We Want To Grow The Sport You Represent Our Future 43
  • 44. Why USAC USAC Will Provide More Fun For The Kids All new technologies in web design - Driver Sites - Blogs - Streaming Video Recognized National Champions A Real Motorsports brand 44
  • 45. Why USAC USAC Provides More Infrastructure for Clubs Automated Enrollment Process Automated Club Fee Management Automatic Insurance Processing Club Web Management Tools 45
  • 46. Why USAC USAC Is Backed With A National Infrastructure Offices in Indiana and California Full Time Dedicated Race Staff Full Time Membership Processing Staff Full Time Marketing Staff Dedicated Marketing Agency 46
  • 47. Why USAC USAC Provides Club Savings Opportunities Savings on Insurance Savings on Web Fees Savings for Members (tires) 47
  • 48. Why USAC USAC Provides Clubs With Increased Control Race Format / Management Region Flexibility Class Structure 48
  • 49. Why USAC USAC Is A Leader For Safety Initiatives We Will Address Driver Positioning We Will Address Tires - Grip, Compound - Chemical Altering 49
  • 50. Why USAC USAC Will Promote The Sport Live Streaming Video of Key Events Cross Promoting With Other USAC Series USAC Will Incorporate .25 In All Series Marketing USAC Will Develop Marketing Partners 50
  • 51. Why USAC USAC Provides An Organization For Your Child To Grow Junior Midgets National Midgets Sprint Cars Silver Crown USAC West Coast 51
  • 52. We Want To Help You Grow We Want To Help You Succeed We Want To Help Protect The Future Of Racing We Want To Grow The Passion For Our Sport We Want To Create Great Experiences For The Youth 52 WE WANT TO HAVE FUN