Unlock YOUR Unique Brand Proposition For Unlimited Success
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On many podcasts I have spoken about the importance of your Unique VALUE Proposition. I always talk about it in regards to makings sure it is placed above the fold and front and center, what this means is that it is the first thing your customer sees when they visit your site. Todays guest takes this one step further and talks about the Unique BRAND Proposition. An interesting conversation where I ask the question "What is more important, Sales or Branding?"
