SlideShare a Scribd company logo
unblab.
unblab.
FoundedinChapelHill,NCin2008,
In2009,selectedas1of8(outof250)forLaunchbox09,
tobuildtheUnblabWebmailclient.
LaunchedlimitedGtriageBetainFeb,2010;
asofSeptember,2010,Gtriagehas1200users(1-2%paid).
beganworkonGtriagethatsummer.
keyfacts
problem:emailoverload
BlabisthenewSpam.
Blabwastestimeandhurtstheusers’experience.
Blabemailsarethe“in-between”emails.
Blabisastepabovespamandviruses…
...andafewstepsbelowimportant,relevant,personalemail.
Insteadof“filteringout”theworst
possibleemails,likeaspamfilter…
Therealsolutionis“filteringin”the
emailsthatactuallymatter
howtosolveemailoverload
Gtriage
Automaticallylabelsimportantemail.
Learnswhat’simportanttoyou.
Works“behindthescenes”forGmail
Gtriage automatically labels Important! email.
“Gtriage does exactly what it
says it does - identifies your
most important emails. It
just works, with surprisingly
few errors.”- Juan
“Great work to whoever built
the algorithm. Very accurate
considering it's AI. Using it for
a few days now and happy
with it.”- Keven
“Before Gtriage I would
always miss important
emails despite my
complicated label structure.
Gtriage is smarter than me
and marks my important
mails as Important, wherever
they may be.”- Sean
“Spent about 10 minutes
training it to recognize my
important emails and it's
already saved me hours
and hours of sorting
through messages.”
- Gabriel
“DoesGtriagework?”
1200
Gtriage
betausers
1-2%paid
$8/maveragepaid
Emailclassificationbasedon60+proprietarycharacteristics.
Universallayerknowswhat’s
importantformostusers.
Personallayerlearnswhat’s
important,foreachuser.
Classifierscreatedw/uniquedatasetof100k+labeledemails.
machinelearning
Classificationdonein“layers”:
currentgtriagestack
Java EC2 IMAP
note:GtriagetechnologyisnotdependentonIMAPoranyspecificemailprotocol.
futureofemail
Allmajorprovidersareinnovatingonemail.
Hotmailhas“re-inventeditself”;
Facebookisinthegametoowith“ProjectTitan”
AOLMailhas“ProjectPhoenix”;
YahooMailis“GoingSocial”; AndGmailreleasedPriorityInbox.
Emailanchorsuserstoanecosystem.
Over50%ofYahoo’strafficresultsfromYahooMail
EmailOverloadhurtsemailusers.
24%ofemailusersconsiderstartingoverwithanewaccount.
thefuture
thesmartinbox
personalizedauto-organization
automatedreplysuggestions
monetizebyaddingvalue
thefuture
superinterface
game-mechanics
makeemailtactile,mobilefriendly
designedforoverload
UnblabgetsAOLMailtoasmartinboxfaster,withlessrisk.
unblab.
GtriagetechniquescanbeappliedalloverProjectPhoenix.
Emailfortheoverloaded.EmailforInfluencers.
Result:Betteruserexperience;moreuserscallAOLMail
home;moreusersspendmoretimeonAOLcontent.
Gmailspentover18monthsdevelopingpriorityinbox.
Newcontentstreamsmeanmoreoverload.Relevanceiskey.
BuildaninboxforMichaelArrington.
unblab.

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Unblab - Summary Deck (2010)