Sprite launched a campaign in India in 2009 with the tagline "SeedhiBaat, No Bakwaas" (Straight talk, no nonsense). The campaign targeted young consumers and focused on Sprite being a simple, unpretentious drink. It featured TV commercials directed by Shoojit Sircar and innovative packaging like a 1.25L "fridge pack." Outdoor advertising included billboards and the Delhi Metro. Sprite also partnered with the Kolkata Knight Riders cricket team. As a result of the campaign, Sprite overtook Pepsi as the number 2 soft drink brand in India in the clear lime segment, growing 20% in 2009 while the cola category grew only 4%.
How Sprite Engaged 2 Mn Teens - Teen Till I Die - Case StudyDhruv Bonnerjee
The document describes Sprite India's 2013 social media campaign "Chalo Apni Chaal" to engage 15-24 year olds. The campaign invited teens to submit user-generated videos across different categories for a chance to win. Videos were shared daily on Sprite's Facebook page and received over 5 million views. Through targeted Facebook ads, constant analysis and real-time adjustments, the campaign reached over 25 million people in its key markets. Participating teens found it a valuable opportunity to showcase their talents.
The document discusses how to improve website performance through the use of CSS sprites. CSS sprites allow multiple images to be combined into a single image file, reducing the number of HTTP requests needed to load images on a page. By positioning portions of the sprite as backgrounds, only one image file needs to be downloaded. This technique benefits performance by increasing page load speeds and saving bandwidth. The document provides an example of how CSS sprites work and the performance gains that can be achieved.
The document discusses Sprite, a lemon-lime soft drink produced by Coca-Cola that is targeted towards teenagers. It provides details about Sprite's product information like pricing and packaging, promotion strategies using taglines, and distribution across supermarkets, stores, and malls. The document also compares Sprite to its main competitor 7Up and discusses how Sprite positions itself as the drink that quenches thirst for its target teenage consumer group.
The document discusses strategic brand management for the Sprite brand. It includes an agenda covering topics like brand audit map, history, personality, customer segmentation, positioning, promotional campaigns, competition, metrics and recommendations. The brand aims to own all pillars of South African hip hop culture and provide a platform for youth expression. It targets 16-19 year olds and focuses on leveraging hip hop to showcase self expression and help consumers maintain their cool in intense moments.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
Sprite launched a campaign in India in 2009 with the tagline "SeedhiBaat, No Bakwaas" (Straight talk, no nonsense). The campaign targeted young consumers and focused on Sprite being a simple, unpretentious drink. It featured TV commercials directed by Shoojit Sircar and innovative packaging like a 1.25L "fridge pack." Outdoor advertising included billboards and the Delhi Metro. Sprite also partnered with the Kolkata Knight Riders cricket team. As a result of the campaign, Sprite overtook Pepsi as the number 2 soft drink brand in India in the clear lime segment, growing 20% in 2009 while the cola category grew only 4%.
How Sprite Engaged 2 Mn Teens - Teen Till I Die - Case StudyDhruv Bonnerjee
The document describes Sprite India's 2013 social media campaign "Chalo Apni Chaal" to engage 15-24 year olds. The campaign invited teens to submit user-generated videos across different categories for a chance to win. Videos were shared daily on Sprite's Facebook page and received over 5 million views. Through targeted Facebook ads, constant analysis and real-time adjustments, the campaign reached over 25 million people in its key markets. Participating teens found it a valuable opportunity to showcase their talents.
The document discusses how to improve website performance through the use of CSS sprites. CSS sprites allow multiple images to be combined into a single image file, reducing the number of HTTP requests needed to load images on a page. By positioning portions of the sprite as backgrounds, only one image file needs to be downloaded. This technique benefits performance by increasing page load speeds and saving bandwidth. The document provides an example of how CSS sprites work and the performance gains that can be achieved.
The document discusses Sprite, a lemon-lime soft drink produced by Coca-Cola that is targeted towards teenagers. It provides details about Sprite's product information like pricing and packaging, promotion strategies using taglines, and distribution across supermarkets, stores, and malls. The document also compares Sprite to its main competitor 7Up and discusses how Sprite positions itself as the drink that quenches thirst for its target teenage consumer group.
The document discusses strategic brand management for the Sprite brand. It includes an agenda covering topics like brand audit map, history, personality, customer segmentation, positioning, promotional campaigns, competition, metrics and recommendations. The brand aims to own all pillars of South African hip hop culture and provide a platform for youth expression. It targets 16-19 year olds and focuses on leveraging hip hop to showcase self expression and help consumers maintain their cool in intense moments.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.