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graphic     donation and project
            applications                                                   dark or complex backgrounds
standards
            event applications



                                                                           black and white




                                 minimum size


                                     1”

                                 ‘uend:’ no smaller than 1 inch




                                                     cause or donation project
                                                     is always:
                                                     • Helvetica Neue Light
                                                     • tightly kerned
                                                     • lowercase                             distance between
                                                     • ‘t’ is clipped                        the lines of type
                                                     • red                                   is the same as
                                                                                             distance between
                                                                                             the ‘a’ and the ‘u’.




            event name is
            always twice
            the height of
            ‘a uend:event’.



                                                   event name is always:
                                                   • Helvetica Neue Bold
                                                   • tightly kerned
                                                   • lowercase
                                                   • ‘t’ is clipped
                                                   • red
                                                                           dark or complex backgrounds




            minimum size                                                   black and white




                      2”

            event name no smaller than 2 inches

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Uend Graphic Applications

  • 1. graphic donation and project applications dark or complex backgrounds standards event applications black and white minimum size 1” ‘uend:’ no smaller than 1 inch cause or donation project is always: • Helvetica Neue Light • tightly kerned • lowercase distance between • ‘t’ is clipped the lines of type • red is the same as distance between the ‘a’ and the ‘u’. event name is always twice the height of ‘a uend:event’. event name is always: • Helvetica Neue Bold • tightly kerned • lowercase • ‘t’ is clipped • red dark or complex backgrounds minimum size black and white 2” event name no smaller than 2 inches