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DIGITAL REPORT
UNITED ARAB OF EMIRATES
2024
MEDRARA
DIGITAL MARKETING SOLUTIONS
HELLO & WELCOME
As part of our unwavering commitment to the Arab world, we are proud to
present this report, which underscores our dedication to making a
substantive and positive impact in this vibrant market. Our mission is to
enhance the customer experience amidst the competitive landscape,
aiming for unparalleled success.
In the forthcoming period, our strategy centers on activating digital
engagement and driving innovation in marketing practices. We are
committed to forging robust strategic partnerships that not only align with
our vision but also propel us toward our mutual goals.
I extend my heartfelt gratitude to our team for their relentless effort and
collective spirit. Together, we stand on the cusp of a promising future,
filled with opportunities for growth and innovation. Let us continue to
push boundaries, embrace challenges, and work collaboratively toward
achieving our shared aspirations.
I encourage feedback and suggestions from all stakeholders as we refine
our strategies and move forward. Together, let's shape a future that
reflects our highest ambitions and values.
Shereen Badr
Founder & CEO of Medrara
Digital Marketing Agency
ABOUT US
Medrara is a leading digital marketing solutions
provider, specializing in creating exceptional digital
experiences for brands.
We navigate the ever-changing digital landscape
with innovative strategies, helping businesses
establish a strong online presence and achieve
measurable results.
Our tailored approach, based on understanding
each brand's unique needs, ensures a customized
strategy for success. At Medrara, we believe in the
power of storytelling to help businesses thrive in
the fast-paced digital environment, offering
comprehensive services focused on growth
Introduction
THROUGHOUT THE YEAR, THE UAE CONTINUES TO
DIVERSIFY ITS ECONOMY AWAY FROM OIL BY
ENGAGING IN A WIDE RANGE OF ACTIVITIES, SUCH AS
EXPO 2020, AND SUPPORTING ARTIFICIAL
INTELLIGENCE AND OTHER INITIATIVES THAT RESULT
IN THE PROSPERITY OF SEVERAL INDUSTRIES,
INCLUDING TOURISM, SHOPPING, AND
TELECOMMUNICATIONS.
ALTHOUGH THERE ARE CHALLENGES, INCLUDING
REGIONAL CONFLICTS AND ECONOMIC DECISIONS
SUCH AS RAISING INTEREST RATES AND IMPOSING
NEW TAXES ON MULTINATIONAL COMPANIES, OTHER
INDUSTRIES ARE AFFECTED. AS 99% OF THE
POPULATION USES THE INTERNET, LET US EXAMINE
THE IMPACT OF THIS ON THE DIGITAL WORLD IN THIS
REPORT.
TOTAL
POPULATION
FEMALE
USERS
2,933,285
MALE
USERS
6,583,586
INTERNET
USERS
99%
Total Population vs. Internet Users
9,516,817
Objectives of using the internet
38%
11%
11%
s
m
a
r
t
p
h
o
n
e
s
d
e
s
k
t
o
p
s
&
l
a
p
t
o
p
s
t
a
b
l
e
t
s
g
a
m
i
n
g
c
o
n
s
o
l
e
s
s
m
a
r
t
w
a
t
c
h
e
s
t
e
l
e
v
i
s
i
o
n
s
s
m
a
r
t
h
o
m
e
e
q
u
i
p
m
e
n
t
s
v
r
h
e
a
d
s
0
20
40
60
80
100
SMARTPHONES
96.2%
TABLETS
DESKTOPS & LAPTOPS
SMARTWATCHES
38%
60.52%
GAMING CONSOLES
TELEVISIONS
SMARTHOME EQUIPMENTS
VR HEADS
20.7%
38.6%
17.7%
13.5%
8.2%
Devices Used
SMARTPHONES
DOWNLOAD SPEED
ANNUALIZED
SPEED INCREASE
ANNUALIZED SPEED
INCREASE
FIXED INTERNET
DOWNLOAD SPEED
161.15
MB/S + 2.3%
+ 80.1%
207.41
MB/S
Internet Speed
(USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES)
INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS,
ACCORDING TO THE FOLLOWING PERCENTAGES:
Internet browsers
(Search engine preferences of Internet users vary,
with the percentages as follows:
150K
95.78%
3.09%
0.43%
0.70%
Search Engines market share
Most visited websites
Top 10 APP Store Digital Apps (Downloads/Revenue)
Top 10 Google Play Store Digital Apps
(Downloads/Revenue)
Listening To digital
Radio Stations
26.3%
Learning Objectives
Digital Broadcast
Listening To
Podcasts
21.4%
Listening To Digital
Music
36.5%
Listening To Audio
Books
17.7%
DIGITAL FINANCIAL SERVICES
USE OF MOBILE
PAYMENT SERVICES
(E.G. APPLE PAY,
SAMSUNG PAY ..
ETC.)
DIGITAL CURRENCY
OWNERSHIP (ANY
TYPE OF
CRYPTOCURRENCY)
USE OF: DIGITAL
BANKING SERVICES
– INVESTMENT –
INSURANCE OR
DIGITAL APPS
30%
24.3%
19.6%
GENERATIVE AI-
SUPPORTED
SEARCH OF UAE’S
GOVERNMENT
UNIFIED DIGITAL
PLATFORM U.AE
60,000 98.5%
searched by Generative AI-
supported version
percentage of customer
satisfaction on the AI-
supported version of U.ae.
AI MARKET
SOICIAL MEDIA
10
MILLIONS
ACTIVE ACCOUNTS
ADVERTISING ON SOCIAL MEDIA
TOP USED PLATFORMS
(PLATFORM UTILIZATION ON A MONTHLY BASIS)
79.9%
78.7%
55%
48.1%
67.4%
74.4% 63.2%
41.2% 31.9%
24.9%
44.5%
SOCIAL MEDIA PLATFORMS USERS
Facebook Instagram
SOCIAL MEDIA PLATFORMS USERS
Messenger Linkedin
TOP USED SOCIAL MEDIA WEBSITES
TOP Apple Store Social Apps(Rank)
FREE
Paid
TOP Google Store Social Apps(Rank)
=
FREE
Paid
UAE
TOP INDUSTRIES
INDUSTRIES
TRAFFIC/MARKET SIZE
UAE industries
(Traffic/Traffic Changes)
Top 10 industries
(Market Size View)
ESTATE
ESTATE
Mass Media
Industry
MASS MEDIA INDUSTRY
OVERVIEW
TOP USED
KEYWORDS
SHARE OF VISITS
MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 MASS MEDIA WEBSITES IN UAE
MASS MEDIA MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA
SOCIAL MEDIA DISTRIBUTION
STRATEGY
MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS
MEDIA MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA
MASS MEDIA MOBILE APPLICATIONS
top communication keywords
TOP 10 GOOGLE PLAY STORE APPS
communication
Daily Basis
Social Networking
TOP 10 GOOGLE PLAY STORE APPS
Top Social Networking Keywords
Daily Basis
TOP 10 APPLE STORE APPS
Social Networking
Top social networking keywords
(iPhone)
Top social networking keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Shopping
Industry
TOP KEYWORD RESEARCH
SHOPPING INDUSTRY OVERVIEW
SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 SHOPPING WEBSITES IN UAE
SHOPPING MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
TOP 10 GOOGLE PLAY STORE APPS
APPS Top keywords Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Shopping keywords
(iPhone)
Top Shopping keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
TRAVEL
TOP KEYWORD RESEARCH
SHARE OF VISITS
TRAVEL INDUSTRY OVERVIEW
TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 TRAVEL WEBSITES IN UAE
TRAVEL MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
TRAVEL MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Daily Basis
Top Apps
Top keywords
TOP 10 APPLE STORE APPS
Top Apps
Top Travel keywords
(iPhone)
Top Travel keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Entertainment
Industry
SHARE OF VISITS
TOP KEYWORD RESEARCH
ENTERTAINMENT INDUSTRY OVERVIEW
ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 ENTERTAINMENT WEBSITES IN UAE
ENTERTAINMENT MARKET AUDIENCE
MARKET VS. TREND DOMAINS
SOCIAL MEDIA DISTRIBUTION STRATEGY
TRAFFIC GENERATION STRATEGY
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA
ENTERTAINMENT MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Entertainment keywords
(iPhone)
Top Entertainment keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
FINANCE
INDUSTRY
TOP KEYWORD RESEARCH
FINANCE INDUSTRY OVERVIEW
SHARE OF VISITS
FINANCE WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 FINANCE WEBSITES IN UAE
FINANCE MARKET AUDIENCE
MARKET
VS.
SELECTED
TRENDS
MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY FINANCE MARKET AUDIENCE
FINANCE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
APPS
KEYWORDS Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Finance keywords
(iPhone)
Top Finance keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Telecommunication
Industry
TELECOMMUNICATION INDUSTRY OVERVIEW
SHARE OF VISITS
TELECOMMUNICATION WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 TELECOMMUNICATION WEBSITES IN UAE
TELECOMMUNICATION MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY TELECOMMUNICATION MARKET
AUDIENCE
TELECOMMUNICATION MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Telecommunications keywords
(iPhone)
Top Telecommunications keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
REAL ESTATE
INDUSTRY
REAL ESTATE INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH
REAL ESTATE WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 REAL ESTATE WEBSITES IN UAE
REAL ESTATE MARKET AUDIENCE
MARKET
VS.
SELECTED
TRENDS
MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY REAL ESTATE MARKET AUDIENCE
REAL ESTATE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
APPS
Daily Basis
Top Apps
TOP 10 APPLE STORE APPS
Top Real Estate Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top Real Estate Apps (Free)
(iPad)
FOOD AND DRINK
INDUSTRY
FOOD AND DRINK INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 FOOD AND DRINK WEBSITES IN UAE
FOOD AND DRINK MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY FOOD AND DRINK MARKET AUDIENCE
FOOD AND DRINK MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
Top Food And Drink keywords
(iPhone)
Top Food And Drink keywords
(iPad)
TOP 10 APPLE STORE APPS
AUTOMOTIVE
INDUSTRY
AUTOMOTIVE INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 AUTOMOTIVE WEBSITES IN UAE
AUTOMOTIVE MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY AUTOMOTIVE MARKET AUDIENCE
AUTOMOTIVE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis
TOP 10 APPLE STORE APPS
Top Apps
SPORTS
INDUSTRY
SPORTS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH
SPORTS WEBSITES (MARKET SHARE BY CHANNEL)
TOP 10 SPORTS WEBSITES IN UAE
SPORTS MARKET AUDIENCE
MARKET VS. SELECTED TRENDS
MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY SPORTS MARKET AUDIENCE
SPORTS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top Keywords
APPS
Daily Basis
TOP 10 APPLE STORE APPS Top Apps
Top Sports keywords
(iPhone)
Top Sports keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis
Resource
https://medrara.io/
Hello@medrara.io
UAE: +971561513258
CONTACT US
United Arab Emirates

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