Winston Churchill was a British prime minister who led the United Kingdom during World War 2. He displayed leadership traits of optimism, integrity, and drive. Churchill was known for his rousing speeches that boosted morale and transformed the vision of the country. As a moral and transformational leader, he made difficult wartime decisions and elevated people's concerns from survival to loftier goals. Churchill is regarded as one of the greatest leaders of the 20th century.

1. Winston Churchill
1874 - 1965

2. Winston Churchill
Table of Flow
Introduction Aloysius
Biography Aloysius
DISC Personality Profile Aloysius
Leadership Style Ken
Leadership Communication Daoyi
Charismatic Leadership Eechan
Effective Leadership Eechan
Transformational Leadership Yvonne
Moral Leadership Yvonne
Conclusion Anyone
References Everyone

4. Introduction
• The leader of the only country left unconquered in
Europe in World War 2
• The symbol of wartime leadership
• The greatest Englishman/Briton of all time
• One of the great world leaders of the 20th century

5. Biography

6. Biography
• Full Name: Winston Leonard Spencer Churchill
• Year: 1874
• Place of Birth: Blenheim Palace, England
• Parents: Lord Randolph Churchill & Lady Jennie Jerome
• Wife: Clementine Hozier
• Children: Diana, Randolph, Sarah, Marigold & Mary
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7. Biography
• 1888: Enters Harrow School
• 1893: Enrolled into the Royal Military Academy, Sandhurst
• 1895 – 1899: Served as a soldier + journalist in Cuba, India, Sudan and Africa
• 1900 -1955: Enters Parliament
• 1964: Leaves Parliament
• 1965: Death
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8. Achievements/Awards
Year Education Achievements
1874
Born at Blenheim Palace in
Marlborough, England
1883-1886 Boarding School -
1887-1892 Harrow School -
1893-1894
Royal Military College,
Sandhurst
Commission as a Cavalry Officer
1905 - Under-Secretary of State
1908 - President of the Board of Trade
1910 - Home Secretary of State for the Colonies
1911 - First Lord of the Admiralty
1917 - Minister of Munitions
1918 - Secretary of State for War and Air
1921 - Secretary of State for the Colonies
1924 -
Prime Minister (1st round) & Chancellor of the
Exchequer
1940 - Prime Minister (2nd round)
1955 - Resigned
1953 - Awarded Nobel Prize in Literature
1963 Awarded Honorary U.S. citizenship
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9. 9
DISC Personality Profile

10. 10

11. DISC Personality Profile
Winston Churchill was an “Influencing” Personality; Emphasis on shaping the
environment by influencing or persuading others
• Motivated by social recognition, group activities, and relationships
• Prioritised taking action, collaboration, and expressing enthusiasm
• Described as convincing, magnetic, enthusiastic, warm, trusting and
optimistic
All this can be felt from all the inspiring speeches and quotes he had given
throughout his years

12. DISC Personality Profile
“Blood, Toil, Tears and Sweat ”
May 13, 1940
First Speech as Prime Minister to House of Commons

13. 13
Leadership Style

14. • Using the Traits Approach, Churchill had evidently displayed the 3 essential
traits which made him a great leader:
1) Optimism & Self
2) Integrity
3) Drive
• Firstly, Optimism and Self-confidence. As some of his quotes said:
“A pessimist sees the difficulty in every opportunity, while an optimist sees
the opportunity in every difficulty”
“I am an optimist. It does not seem to be much use to be anything else”
Leadership Style

15. • Churchill had high self-confidence, as he was known
to be very eloquent.
• He displayed his confidence through his speeches and
quotes. In addition, he showed a lot of self-confidence
through the way he communicated to his people
• In addition, Churchill was not afraid to share his
visions to his people
Leadership Style

16. • Integrity, the main leadership trait
• In the early days, many saw Churchill as a “Warmonger” when
he raised the awareness of the growing Nazi threat
• Lastly, Drive. Churchill did not dampen his determination to
succeed after he resigned from his post of First Lord Admiralty
• After losing the election post D-day invasion. Churchill held on
and was elected 6 years later. He only resigned when his
health started to deteriorate
Leadership Style

17. 17
Leadership Communication

18. • Strategic communication
• Communication that takes place across hierarchical
levels
• 4 key components:
I. Open communication climate
II. Active listening
III. Discernment
IV. Dialogue
Leadership Communication

19. • Components of strategic conversations:
1. Open communication climate
 Share all information across all levels
2. Active listening
 Grasp and interpret a message’s genuine meaning
Leadership Communication

20. 3. Discernment
 Detect messages hidden below surface of spoken
interaction
4. Dialogue
 Active sharing and listening
Leadership Communication

21. 21
CharismaticLeadership

22. • Six characteristics
• Love-based motivation
 Made his followers feel valued
• Did his part as a leader superbly
• Wanted to create a better future than the present
Charismatic Leadership

23. Effective Leadership

24. • A combination of good qualities
• Power to inspire
 Strategic foresight
 Driving passion
 Unstoppable personality
• Listened to people’s opinions
• Able to maintain poise in stressful times
Charismatic Leadership
“Never Give In”
October 29, 1941
Harrow School

25. TransformationalLeadership

26. • Ability to:
 Bring about significant change in both followers and
country
 Led changes in country’s vision, strategy and culture
Transformational Leadership

27.  Painted a vision of a desired future state
 Communicated in a way that made the pain of change worth
the effort
Transformational Leadership

28. “Their Finest Hour”
June 18, 1940
House of Commons
Transformational Leadership

29. • Elevated followers’ concerns to higher psychological
needs (From physiological needs to lower psychological needs)
 Before war
 During war
 After war
Transformational Leadership

30. Moral Leadership

31. • Seeking what is right
• Practicing right conduct
• Able to distinguish what is right and wrong
Moral Leadership

32. Moral Leadership
• Differentiating right from wrong:
 1940: Decision between trusting the French government in
its promise or destroying a fleet of French Navy battleships
in case it falls under the hands of Hitler
 Ending: Hitler was unable to pose a threat to Britain with
that fleet of battleships

33. Moral Leadership
• Post-Conventional – followed internalised universal
principles of justice and righteousness
 Knew that the Nazi Germany was a huge evil threat that
would be hard to ignore without consequences
 His strong will and belief stood firm and influenced others
to believe in the same way

34. Conclusion

35. Questions & Answers

37. References For Introduction, Biography & DISC Personality Profile
1. Daft, R. L., & Lane, P. G. (2011). The Leadership experience.
Australia: South-Western Cengage Learning
2. Welcome to WinstonChurchill.org. (n.d.). Retrieved from
http://www.winstonchurchill.org/
3. Winston Churchill Leadership principles and their relevance
today. (n.d.). Retrieved from http://www.winston-churchill-
leadership.com/
4. Retrieved from http://en.wikipedia.org/wiki/Winston_Churchill
5. Inscape Publishing. (2010). Disc profile. Retrieved from
http://www.discprofile.com/
6. YouTube. (n.d.). Retrieved from http://www.youtube.com/

38. References For Leadership Style
1. Daft, R. L., & Lane, P. G. (2011). The Leadership experience.
Australia: South-Western Cengage Learning
2. Winston Churchill Leadership principles and their relevance
today. (n.d.). Retrieved from http://www.winston-churchill-
leadership.com/

39. References For Leadership Communication
1. Daft, R. L., & Lane, P. G. (2011). The Leadership experience.
Australia: South-Western Cengage Learning

40. References For Charismatic & Effective Leadership
1. Daft, R. L., & Lane, P. G. (2011). The Leadership experience. Australia: South-
Western Cengage Learning
2. BBC - History - Churchill decides to fight on (pictures, video, facts & news). (n.d.).
BBC - Homepage. Retrieved from
http://www.bbc.co.uk/history/events/churchill_decides_to_fight_on
3. Welcome to WinstonChurchill.org. (n.d.). Retrieved from
http://www.winstonchurchill.org
4. Winston Churchill - Biography. (n.d.). Nobelprize.org. Retrieved from
http://www.nobelprize.org/nobel_prizes/literature/laureates/1953/churchill-
bio.html
5. Winston Churchill Leadership principles and their relevance today. (n.d.). Retrieved
from http://www.winston-churchill-leadership.com
6. Winston Churchill Quotes - BrainyQuote. (n.d.). Famous Quotes at BrainyQuote.
Retrieved from
http://www.brainyquote.com/quotes/authors/w/winston_churchill.html
7. YouTube. (n.d.). Retrieved from http://www.youtube.com/

41. References For Transformational & Moral Leadership
1. Daft, R. L., & Lane, P. G. (2011). The Leadership experience. Australia: South-
Western Cengage Learning
2. 29th October 1941: Churchill – ‘Never give in’ -. (n.d.). World War II Today.
Retrieved from http://ww2today.com/29th-october-1941-churchill-never-give-in
3. Churchill - A Biography of Winston Churchill. (n.d.). 20th Century History.
Retrieved from http://history1900s.about.com/od/people/a/Churchill.htm
4. Churchill's Deadly Decision: Watch the Full Episode | Secrets of the Dead | PBS.
(n.d.). PBS: Public Broadcasting Service. Retrieved from
http://www.pbs.org/wnet/secrets/episodes/churchills-deadly-decision-watch-the-full-
episode/620/
5. Winston Churchill Speech – We shall fight them on the beaches. (n.d.). Presentation
Magazine - Help advice, 6513 free PowerPoint templates and backgrounds.
Retrieved from http://www.presentationmagazine.com/winston-churchill-speech-we-
shall-fight-them-on-the-beaches-8003.htm
6. YouTube. (n.d.). Retrieved from http://www.youtube.com/