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This is how Twitter is valuable  for your business.
“ Twitter isn’t for me” This isn’t your choice in business. Let your customer decide how to reach you.
The Average Twitter User  is 39.1 Years Old (and Probably A Woman) http://www.briansolis.com/2010/03/the-age-of-social-networks/
RunwayDigital.com Twitter for businesses is not just about tweeting, it's about 'farming' for people who value the wisdom/content/tweets you put out.
RunwayDigital.com Build your list of at least 800 RELEVANT customers/prospects/advocates per month.  Reach many  people in many niches.
RunwayDigital.com Example:  First month: 1,000 followers interested in Runway Digital content
RunwayDigital.com Find people who value your online content. Loads of online information is available. It’s a pleasure when someone  serves you something tailored, appropriate &  timely.
RunwayDigital.com How do we find people online related to your business via Twitter? Where are they? What are they talking about? How do they  know about you? Find Customers.  Follow their followers. (Especially when  they're tweeting  about you / your  products /company.) Help them find you  and your great  information that’s  interesting to them.
RunwayDigital.com Example: You seek customers who are one-person organisations. They follow “Flying Solo” on Twitter.  Action : Follow Flying Solo followers and publish tweets valuable to them.
RunwayDigital.com TIP: In advance,  design what  you'll tweet &  who that will  be relevant to. A 2 hour  workshop with  5 people creates 3 months of non-time-dependent tweets (and Facebook status updates).
RunwayDigital.com TIP:  Use timely.is for tweet automation (& Facebook updates) - not auto tweets from Facebook. This is like an auto-responder - working for you and giving you assurance that your great info is still going out when you're not there. (Ensuring consistent and useful content for your audience.)
RunwayDigital.com TIP: Match tweets to  who's interested  in them & follow  a small group (250)  who'll be interested  in it.
RunwayDigital.com TIP: Update your Twitter bio so it's interesting to each new group you're following.  (They see your bio when they assess whether to follow you.)
RunwayDigital.com TIP: Set up company Twitter account that is separate to your personal Twitter account.  This is so you can publish automated tweets, and build your customer list / attract audience (& set up twitter lists set up to show knowledge of market)
RunwayDigital.com TIP: (Personal) Twitter account - instagram & soundcloud iPhone applications are great for automating/autoposting photos and audio to Facebook, Twitter, Flickr, foursquare your blog.
RunwayDigital.com Remember: Engage with your followers. Automated tweets is not the whole effort.
Your online customers 1.  People  naturally find  you – owing to what you have on your website, what you tweet, blog, … 2.   Seek  relevant people 3.   Create a  buzz  about your business to attract many In Summary
RunwayDigital.com “ What value can I provide via Twitter?”
Contact us to  build your audience & create great engagement  with your customers  via Twitter.  Samantha Bell  [email_address]   Twitter: @RunwD Runway Digital Twitter Strategy, Audience  Building, Content Development. @RunwD
RunwayDigital.com Extras for newcomers to Twitter
Use  Search.twitter.com  like Google to search and see what people are tweeting about RunwayDigital.com
Easy Twitter terminology: People’s names start with  @  
(e.g. @BarackObama) RT  is ‘retweet’ (like  forwarding an email) http://  is a website Hot Tip:  Check settings so emails only when needed RunwayDigital.com
RunwayDigital.com Example: … See, it’s easy!
Tip: Follow your suppliers when you need to interact with them via private tweets (DM’s / Direct Messages). Quicker than a call centre.
RunwayDigital.com Where are your customers? What are they tweeting about? Who are they following?
RunwayDigital.com Look at how companies are successfully using Twitter
RunwayDigital.com Look at how companies are integrating Twitter in their site.  Real time updates.
Contact us to learn more.  We’ll help you build your audience & create great engagement  with your customers  via Twitter.  Samantha Bell  [email_address]   Twitter: @RunwD Runway Digital Twitter Strategy, Audience  Building, Content Development. @RunwD

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Twitter delivers business value

  • 1. This is how Twitter is valuable for your business.
  • 2. “ Twitter isn’t for me” This isn’t your choice in business. Let your customer decide how to reach you.
  • 3. The Average Twitter User is 39.1 Years Old (and Probably A Woman) http://www.briansolis.com/2010/03/the-age-of-social-networks/
  • 4. RunwayDigital.com Twitter for businesses is not just about tweeting, it's about 'farming' for people who value the wisdom/content/tweets you put out.
  • 5. RunwayDigital.com Build your list of at least 800 RELEVANT customers/prospects/advocates per month. Reach many people in many niches.
  • 6. RunwayDigital.com Example: First month: 1,000 followers interested in Runway Digital content
  • 7. RunwayDigital.com Find people who value your online content. Loads of online information is available. It’s a pleasure when someone serves you something tailored, appropriate & timely.
  • 8. RunwayDigital.com How do we find people online related to your business via Twitter? Where are they? What are they talking about? How do they know about you? Find Customers. Follow their followers. (Especially when they're tweeting about you / your products /company.) Help them find you and your great information that’s interesting to them.
  • 9. RunwayDigital.com Example: You seek customers who are one-person organisations. They follow “Flying Solo” on Twitter. Action : Follow Flying Solo followers and publish tweets valuable to them.
  • 10. RunwayDigital.com TIP: In advance, design what you'll tweet & who that will be relevant to. A 2 hour workshop with 5 people creates 3 months of non-time-dependent tweets (and Facebook status updates).
  • 11. RunwayDigital.com TIP: Use timely.is for tweet automation (& Facebook updates) - not auto tweets from Facebook. This is like an auto-responder - working for you and giving you assurance that your great info is still going out when you're not there. (Ensuring consistent and useful content for your audience.)
  • 12. RunwayDigital.com TIP: Match tweets to who's interested in them & follow a small group (250) who'll be interested in it.
  • 13. RunwayDigital.com TIP: Update your Twitter bio so it's interesting to each new group you're following. (They see your bio when they assess whether to follow you.)
  • 14. RunwayDigital.com TIP: Set up company Twitter account that is separate to your personal Twitter account. This is so you can publish automated tweets, and build your customer list / attract audience (& set up twitter lists set up to show knowledge of market)
  • 15. RunwayDigital.com TIP: (Personal) Twitter account - instagram & soundcloud iPhone applications are great for automating/autoposting photos and audio to Facebook, Twitter, Flickr, foursquare your blog.
  • 16. RunwayDigital.com Remember: Engage with your followers. Automated tweets is not the whole effort.
  • 17. Your online customers 1. People naturally find you – owing to what you have on your website, what you tweet, blog, … 2. Seek relevant people 3. Create a buzz about your business to attract many In Summary
  • 18. RunwayDigital.com “ What value can I provide via Twitter?”
  • 19. Contact us to build your audience & create great engagement with your customers via Twitter. Samantha Bell [email_address] Twitter: @RunwD Runway Digital Twitter Strategy, Audience Building, Content Development. @RunwD
  • 20. RunwayDigital.com Extras for newcomers to Twitter
  • 21. Use Search.twitter.com like Google to search and see what people are tweeting about RunwayDigital.com
  • 22. Easy Twitter terminology: People’s names start with @ 
(e.g. @BarackObama) RT is ‘retweet’ (like forwarding an email) http:// is a website Hot Tip: Check settings so emails only when needed RunwayDigital.com
  • 23. RunwayDigital.com Example: … See, it’s easy!
  • 24. Tip: Follow your suppliers when you need to interact with them via private tweets (DM’s / Direct Messages). Quicker than a call centre.
  • 25. RunwayDigital.com Where are your customers? What are they tweeting about? Who are they following?
  • 26. RunwayDigital.com Look at how companies are successfully using Twitter
  • 27. RunwayDigital.com Look at how companies are integrating Twitter in their site. Real time updates.
  • 28. Contact us to learn more. We’ll help you build your audience & create great engagement with your customers via Twitter. Samantha Bell [email_address] Twitter: @RunwD Runway Digital Twitter Strategy, Audience Building, Content Development. @RunwD

Editor's Notes

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  2. streamline