SlideShare a Scribd company logo
attention wars
and the
rise of the
TRUST AGENT
    chris brogan :: @chrisbrogan / chris@chrisbrogan.com
    julien smith :: @julien / juliensmith@gmail.com
+ shhhhhh
please don’t
tweet this
(yet)
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
+ trust agents
                      make your own game - standing out
                      one of us - belonging
                      archimedes effect - leverage
                      agent zero - developing access
                      human artist - developing understanding
                      build an army - developing mass


now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?
+ the attention wars
+ the attention wars
+ the attention wars
+ three levels of attention
        awareness
        reputation
        trust
+ the attention wars
+ a trust equation
   trust = social capital
   social capital + web = links
   social capital + web = traffic
   social capital + web = social proof
   social capital + web = a big f’n network
+ trust agents
   make your own game
   one of us
   archimedes effect
   agent zero
   human artist
   build an army
+ make your own game
Trust Agents: Chris Brogan and Julien Smith
tim ferriss
malcolm gladwell
chris anderson
Trust Agents: Chris Brogan and Julien Smith
+ make your own game

   find your value differentiation

   create a new word for yourself

   learn the systems - attuned / distorted
+ one of us
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
+ one of us
   find the agent zero

   seek frictionless distribution

   be everywhere and create/maintain bonds

   all knowledge is vocabulary

   insider language is huge
+ archimedes effect
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
+ archimedes effect
   build off your previous success

   never start from nothing

   its all chips : winning the game is
   table stakes for the NEXT game
+ agent zero
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
+ agent zero
     be the priest ; build the church

     be the relationship before the sale

     your live or die by your database

     be part of everyone’s 150
+ human artist
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
+ human artist

     connect people constantly

     share instead of horde

     practice simple touchpoints of loyalty

     self aware vs. self involved
+ build armies
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
Trust Agents: Chris Brogan and Julien Smith
+ build armies

     give your ideas handles

     teach them to fish

     bring your own dialtone
? questions

    @chrisbrogan :: chris@chrisbrogan.com
    @julien      :: juliensmith@gmail.com
+ photo credits
   http://www.flickr.com/photos/oddsock/3623474374/ - raven
   http://www.flickr.com/photos/srboisvert/300955591/ - for dummies
   http://www.flickr.com/photos/jakesdad/2838195408/ - monitors
   http://www.flickr.com/photos/dno1967/3256131012/ - cassette
   http://www.flickr.com/photos/so-cute/2801751071/ - pacman
   http://www.flickr.com/photos/stuseeger/230625347/ - cirque
   http://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketball
   http://www.flickr.com/photos/nahuel31/27042761/ - marios
   http://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchuk
   http://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washer
   http://www.flickr.com/photos/lenore-m/2629968724/ - d12 girl
   http://www.flickr.com/photos/andrewbaron/152682091/ - george soros
   http://www.flickr.com/photos/loritingey/350043329/ - bill gates
   http://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoney
   http://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2
   http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julien
   http://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazi
   http://www.flickr.com/photos/malias/1551870489/ - girl at the bar
   http://www.flickr.com/photos/scfiasco/216348017/ - mailboxes
   http://www.flickr.com/photos/jurvetson/2548361367/ - obama
   http://www.flickr.com/photos/dust/3414751745/ - cellogirl
   http://www.flickr.com/photos/thenationalguard/3274417742/ - coach
   http://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture

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Trust Agents: Chris Brogan and Julien Smith

  • 1. attention wars and the rise of the TRUST AGENT chris brogan :: @chrisbrogan / chris@chrisbrogan.com julien smith :: @julien / juliensmith@gmail.com
  • 6. + trust agents make your own game - standing out one of us - belonging archimedes effect - leverage agent zero - developing access human artist - developing understanding build an army - developing mass now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?
  • 10. + three levels of attention awareness reputation trust
  • 12. + a trust equation trust = social capital social capital + web = links social capital + web = traffic social capital + web = social proof social capital + web = a big f’n network
  • 13. + trust agents make your own game one of us archimedes effect agent zero human artist build an army
  • 14. + make your own game
  • 18. + make your own game find your value differentiation create a new word for yourself learn the systems - attuned / distorted
  • 19. + one of us
  • 26. + one of us find the agent zero seek frictionless distribution be everywhere and create/maintain bonds all knowledge is vocabulary insider language is huge
  • 32. + archimedes effect build off your previous success never start from nothing its all chips : winning the game is table stakes for the NEXT game
  • 37. + agent zero be the priest ; build the church be the relationship before the sale your live or die by your database be part of everyone’s 150
  • 43. + human artist connect people constantly share instead of horde practice simple touchpoints of loyalty self aware vs. self involved
  • 49. + build armies give your ideas handles teach them to fish bring your own dialtone
  • 50. ? questions @chrisbrogan :: chris@chrisbrogan.com @julien :: juliensmith@gmail.com
  • 51. + photo credits http://www.flickr.com/photos/oddsock/3623474374/ - raven http://www.flickr.com/photos/srboisvert/300955591/ - for dummies http://www.flickr.com/photos/jakesdad/2838195408/ - monitors http://www.flickr.com/photos/dno1967/3256131012/ - cassette http://www.flickr.com/photos/so-cute/2801751071/ - pacman http://www.flickr.com/photos/stuseeger/230625347/ - cirque http://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketball http://www.flickr.com/photos/nahuel31/27042761/ - marios http://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchuk http://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washer http://www.flickr.com/photos/lenore-m/2629968724/ - d12 girl http://www.flickr.com/photos/andrewbaron/152682091/ - george soros http://www.flickr.com/photos/loritingey/350043329/ - bill gates http://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoney http://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2 http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julien http://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazi http://www.flickr.com/photos/malias/1551870489/ - girl at the bar http://www.flickr.com/photos/scfiasco/216348017/ - mailboxes http://www.flickr.com/photos/jurvetson/2548361367/ - obama http://www.flickr.com/photos/dust/3414751745/ - cellogirl http://www.flickr.com/photos/thenationalguard/3274417742/ - coach http://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture