2015 china youth innovation tracker sample & introduction (english)Lisa Li
China Youth Innovation Tracker provides marketers inspiration in the following areas:
Youth motivation: what are the emerging motivations, values and identities among Chinese youth
Youth engagement: what are the effective ways of youth activation/engagement
Creative reference: what we can learn and what is available from creative culture
Brand implications: insights & cases applicable for diverse marketing approaches across different categories.
China Post-90s insight summary booklet (Chinayouthology 2013)Lisa Li
This report has been presented: over 50 paid presentations, to over 4000 people, in over 10 cities in China, to people from over 15 countries…
The insights have inspired: 30 ad hoc projects on communication, 11 ad hoc projects on product innovation
Since then, we’ve been hard at work translating this full research into English so that more people can dive deep into the lives and minds of China’s new youth.
We are proud to announce the publishing of the English version of the full Post-90s report! You can access the full report there: http://chinayouthology.com/insights/442
If you're interested in knowing more about China Youthology, or are interested in joining us, take a few minutes to look through this presentation! Here you'll find a colorful company introduction and a couple job positions that we're currently looking to fill. Thanks!
This report is about how and why young Chinese women are using e- commerce and social media to make their shopping choices.
We conducted ethnographic research with 10 young women who are avid online clothing shoppers in Beijing, Shanghai, and Chongqing.
This report is all about young women and clothes, but the conditions and drivers behind the behavior have implications well beyond cheap and cheerful online fast fashion.
Because what we see is that for young consumers in China, the starting point for shopping is shifting from advertising, brands, and retailers… to people.
2015 china youth innovation tracker sample & introduction (english)Lisa Li
China Youth Innovation Tracker provides marketers inspiration in the following areas:
Youth motivation: what are the emerging motivations, values and identities among Chinese youth
Youth engagement: what are the effective ways of youth activation/engagement
Creative reference: what we can learn and what is available from creative culture
Brand implications: insights & cases applicable for diverse marketing approaches across different categories.
China Post-90s insight summary booklet (Chinayouthology 2013)Lisa Li
This report has been presented: over 50 paid presentations, to over 4000 people, in over 10 cities in China, to people from over 15 countries…
The insights have inspired: 30 ad hoc projects on communication, 11 ad hoc projects on product innovation
Since then, we’ve been hard at work translating this full research into English so that more people can dive deep into the lives and minds of China’s new youth.
We are proud to announce the publishing of the English version of the full Post-90s report! You can access the full report there: http://chinayouthology.com/insights/442
If you're interested in knowing more about China Youthology, or are interested in joining us, take a few minutes to look through this presentation! Here you'll find a colorful company introduction and a couple job positions that we're currently looking to fill. Thanks!
This report is about how and why young Chinese women are using e- commerce and social media to make their shopping choices.
We conducted ethnographic research with 10 young women who are avid online clothing shoppers in Beijing, Shanghai, and Chongqing.
This report is all about young women and clothes, but the conditions and drivers behind the behavior have implications well beyond cheap and cheerful online fast fashion.
Because what we see is that for young consumers in China, the starting point for shopping is shifting from advertising, brands, and retailers… to people.
China Youthology and GroupM are pleased to offer Chinese Youth Mediascapes: A Cultural Perspective.
Last year, China Youthology collaborated with GroupM to investigate the media habits of Chinese youth, the cultural role of media, and what youth care about media.
We hope Chinese Youth Mediascapes ignites conversation and feedback. We’d love to hear from you with your ideas, responses, and experiences.
It's clear online channels are growing fast in China, and important for marketers.
But what is the cultural role of online media for Chinese youth?
This presentation is about clarifying how Chinese youth use online channels to create youth culture, and how that culture contrasts with what we see in traditional media.
Marketing to lower tier youth in China: China Normal salon summaryLisa Li
In 2010, China Youthology wanted to learn more about China’s
third and fourth tier youth.
We conducted extensive research, and started conversations with China’s community of youth market researchers and practitioners.
This report presents our collective lower tier market insights and implications.
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...Lisa Li
This is a presentation China Youthology did on the preconference ‘US & Global Youth & Youth Marketing’ of Ypulse Mashup 2010 in San Francisco.
With a 20-min speech, we talked about current youth marketing communication messages and how deeper cultural understanding of youth can lead to communication messages that resonate. The presentation is designed to give a big picture for an audience who have not came to China market before. If you care to know more nuances and deeper insights, you can check out: http://www.slideshare.net/chinayouthology/china-youth-trends-and-biz-implications-china-youthology-1361450
Aside from the ‘dreams and desires’ of youth, it is equally important to understand the ‘anxieties and contradictions’. Insights into the macro context is especially critical to understand youth, especially in a fast-changing society.
Photos of Youthology Lounge No. 1 @ Qing Gong GuanLisa Li
‘Youth Lounge’ is a regular event in Qing Gong Guan (at China Youthology). It is similar to Focus Group Discussions, but more casual, flexible, participant-oriented, and involving more generative tasks.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
a snapshot of the vintage / retro trend in China. what's in and what's out, representation of the trend in fashion, entertainment, and lifestyle... as well as the meanings embodied by vintage
China Youthology and GroupM are pleased to offer Chinese Youth Mediascapes: A Cultural Perspective.
Last year, China Youthology collaborated with GroupM to investigate the media habits of Chinese youth, the cultural role of media, and what youth care about media.
We hope Chinese Youth Mediascapes ignites conversation and feedback. We’d love to hear from you with your ideas, responses, and experiences.
It's clear online channels are growing fast in China, and important for marketers.
But what is the cultural role of online media for Chinese youth?
This presentation is about clarifying how Chinese youth use online channels to create youth culture, and how that culture contrasts with what we see in traditional media.
Marketing to lower tier youth in China: China Normal salon summaryLisa Li
In 2010, China Youthology wanted to learn more about China’s
third and fourth tier youth.
We conducted extensive research, and started conversations with China’s community of youth market researchers and practitioners.
This report presents our collective lower tier market insights and implications.
Presentation for Ypulse Mashup Youth Marketing Conf: Building deeper connecti...Lisa Li
This is a presentation China Youthology did on the preconference ‘US & Global Youth & Youth Marketing’ of Ypulse Mashup 2010 in San Francisco.
With a 20-min speech, we talked about current youth marketing communication messages and how deeper cultural understanding of youth can lead to communication messages that resonate. The presentation is designed to give a big picture for an audience who have not came to China market before. If you care to know more nuances and deeper insights, you can check out: http://www.slideshare.net/chinayouthology/china-youth-trends-and-biz-implications-china-youthology-1361450
Aside from the ‘dreams and desires’ of youth, it is equally important to understand the ‘anxieties and contradictions’. Insights into the macro context is especially critical to understand youth, especially in a fast-changing society.
Photos of Youthology Lounge No. 1 @ Qing Gong GuanLisa Li
‘Youth Lounge’ is a regular event in Qing Gong Guan (at China Youthology). It is similar to Focus Group Discussions, but more casual, flexible, participant-oriented, and involving more generative tasks.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
a snapshot of the vintage / retro trend in China. what's in and what's out, representation of the trend in fashion, entertainment, and lifestyle... as well as the meanings embodied by vintage