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Online
India
 India


         brought to you by
1. India Insider

                           2. Top Players Online India

                               3. India Online 2.0

                             4. India Digital Divide

                            5. Indian Mobile Market

                            6. Business Online India
with our imagery partner
Urban Population ~ 250 M
                      Literate Population ~ 205 M
                        English Literate~ 77 M


                         PC Literate ~ 85 M


                            Claimed Users
                                ~ 57 M
                                                    Active user: accessed
                            Active Users            the internet in the last
                              ~ 42 Mn               30 days

Source: IMRB I-Cube
Deleted




                                                                         34%



                                                                   36%


                             % Growth Over Last Year         38%
                                                       36%
                                           64%
                                   15%
                            49%
                      76%
           94%




Source: IMRB I-Cube
What Indians are Doing Online?

         7%             1%         6%                                             5%
                                                 9%        8%         9%
                       20%         10%                     5%         2%          6%
         9%                                      5%
                                                 18%       20%       18%
        24%                                                                      27%
                                   31%                                4%
                                                 7%        5%
         7%            39%                                                        5%
                                   9%
                        8%                                           65%
                                                 61%       62%                   56%
        53%
                                   44%
                       31%


    All 30 Cities    School       College   Young men Older Men     Working   Non working
                    Going Kids     Going                            Women       Women

                Email      Chat    Information     Entertainment   E-Commerce
Source: IMRB I-Cube 2008
Online
India
Rank      Site Name     Unique Visitors        Major Business
                                      (in ‘000)
              1      Google            25,830        Paid Search
              2      Yahoo             22,864        Portal, Online Ad
              3      Orkut             15,553        Social Networking
              4      Blogger.com       10,627        Blogging
              5      Youtube           10,558        Video Streaming
              6      Rediff.com         9,331        Portal ,Online Ad
              7      Wikipedia          7,471        Reference
              8      Facebook          6,887         Social Networking
              9      Ask Network       5,789         Online Ad
             10      MSN               5,663         Online Ad

Source: Comscore June 09
June 08 India Search Market                   Searches per searcher

                                             Worldwide                          92.5
  Google                             81.4%
                                                   UK                                      124
  Yahoo!        9.4%                             Korea                             103.5
                                                 Japan                             102.6
     Ask     1.9%
                                              Australia                            97.7
                                                 China                    75.3
Microsoft    1.7%
                                                    US                   70.5

   Rediff    1.5%                                 India           53.1




  Source: Comscore
Rank      Site Name       Total Unique Visitors (‘000)   % Change
                           June ’08         June ‘09
   1       Orkut            10,126           15,553          54
   2       Facebook          2,695           6,887          156
   3       Bharatstudent     4,126           4,033           -2
   4       Hi5               1,285            1,163          -9
   5       Ibibo              791            1,609          103
   6       Myspace             -              897            -
   7       LinkedIn           442             928           110
   8       Tagged.com         413            1,158          180
   9       BIGADDA            815             723           - 11
   10      Fropper            572             331           - 42

Source: Comscore
Source: Sysomos
                  0.85


                  0.87


                  0.90


                  1.28


                  1.51


                  2.00


                   2.80


                     5.69


                          7.87


                                               62.14

                         Percent of Twitter Users
Digital
Divide
1.16 B Population.
    1635 Dialects classified into 234 mother
    tongues & grouped under    122 languages.


    11 Indian languages are spoken by nearly 1B
    (92.84%) population of     the nation.




Source: Census of India 2001
Top 10 Languages on WWW




                                       Indian language web is
                                        non-existent !!




Source: Internet World Stat
Top 10 Countries by Internet Audience




                                                                    Riding on the
                                                           English Advantage
                                                             Indian internet shaped up as

Billion                                                        handful English literates
                                                                      prerogative

 WWW Users
Source: ComScore , Home & Office Users only
58% of the world's installed PCs are in mature markets (US, Western Europe & Japan ),
                         but these markets only account for     15% of the world's population
          58% of the world's mobile phone users are in developing markets.
 Country      Mobile          Mobile           Internet    Internet      Broadband   PC /1000   Mobile Phone
              Phones (M)      Penetration      Users (M)   Penetration   Users (M)   Users      to Internet
                                                                                                Users Ratio
 China            457             47%              179.7      13.5%         83.3         122        2.54 :1
 US               271             87%              163.3      53.5%          79          762        1.66:1
 Japan           105.8            84%              59.9       47.2%         30.3         663        1.77:1
 Germany          106             123%             36.9        45%          23.4         545        2.87:1
 UK               75.75          124%              36.6        60%          17.4         600        2.07:1
 Brazil          150.6            80%              27.6       14.8%          9.3         105        5.46:1
 S.Korea          45.6            94%              27.25      56.3%         14.74        545        1.67:1
 India           346.9            30%               32        2.8%          5.4           36       10.84:1


Source: Gartner, ITU, ComScore & Point Topic
Tariff per minute in US$




Source: Portio Research
Online
India
India: Growth in Ad Market




                  Indian Ad Revenue in US$ Million




Source: Group M
Global: Online as a % of Total
                     Ad Spend
         While in developed markets online represents 8-20% of total ad spend..


           Nation          Total Ad Market Size (M$)   Online As % of total

           US                      148 ,990                   8.7%

           UK                       23,320                    18%

           Japan                    42,528                    12.4%

           Germany                  21,676                   10.75%

           France                   12,731                   10.95%

           S Korea                   7,750                   12.77%

           China                    15,048                   8.06%



Source: Zenith Optimedia
India: Distribution by Media Spend
                   In India online represents ~ 3% of total media spend




Source: Group M
Jai Ho !
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  our free sample report.




Our Imagery Partner
TrendsSpoting's Handbook of Online India captures the most updated
                    statistics covering modern India markets.
Tap into a wealth of internet and mobile users indications to better understand how
     India is vastly growing as one of the most interesting countries to follow.


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                             market research analyses.

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                   TrendsSpotting                           Michael Jackson’s
                   Handbook Of Online                       Farewell Trends
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                   Five Dominating                          2009 Trends Prediction
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                   On Recession

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Trendsspotting Handbook of Online India

  • 1. Online India India brought to you by
  • 2. 1. India Insider 2. Top Players Online India 3. India Online 2.0 4. India Digital Divide 5. Indian Mobile Market 6. Business Online India with our imagery partner
  • 3.
  • 4. Urban Population ~ 250 M Literate Population ~ 205 M English Literate~ 77 M PC Literate ~ 85 M Claimed Users ~ 57 M Active user: accessed Active Users the internet in the last ~ 42 Mn 30 days Source: IMRB I-Cube
  • 5. Deleted 34% 36% % Growth Over Last Year 38% 36% 64% 15% 49% 76% 94% Source: IMRB I-Cube
  • 6. What Indians are Doing Online? 7% 1% 6% 5% 9% 8% 9% 20% 10% 5% 2% 6% 9% 5% 18% 20% 18% 24% 27% 31% 4% 7% 5% 7% 39% 5% 9% 8% 65% 61% 62% 56% 53% 44% 31% All 30 Cities School College Young men Older Men Working Non working Going Kids Going Women Women Email Chat Information Entertainment E-Commerce Source: IMRB I-Cube 2008
  • 8. Rank Site Name Unique Visitors Major Business (in ‘000) 1 Google 25,830 Paid Search 2 Yahoo 22,864 Portal, Online Ad 3 Orkut 15,553 Social Networking 4 Blogger.com 10,627 Blogging 5 Youtube 10,558 Video Streaming 6 Rediff.com 9,331 Portal ,Online Ad 7 Wikipedia 7,471 Reference 8 Facebook 6,887 Social Networking 9 Ask Network 5,789 Online Ad 10 MSN 5,663 Online Ad Source: Comscore June 09
  • 9. June 08 India Search Market Searches per searcher Worldwide 92.5 Google 81.4% UK 124 Yahoo! 9.4% Korea 103.5 Japan 102.6 Ask 1.9% Australia 97.7 China 75.3 Microsoft 1.7% US 70.5 Rediff 1.5% India 53.1 Source: Comscore
  • 10. Rank Site Name Total Unique Visitors (‘000) % Change June ’08 June ‘09 1 Orkut 10,126 15,553 54 2 Facebook 2,695 6,887 156 3 Bharatstudent 4,126 4,033 -2 4 Hi5 1,285 1,163 -9 5 Ibibo 791 1,609 103 6 Myspace - 897 - 7 LinkedIn 442 928 110 8 Tagged.com 413 1,158 180 9 BIGADDA 815 723 - 11 10 Fropper 572 331 - 42 Source: Comscore
  • 11. Source: Sysomos 0.85 0.87 0.90 1.28 1.51 2.00 2.80 5.69 7.87 62.14 Percent of Twitter Users
  • 13. 1.16 B Population. 1635 Dialects classified into 234 mother tongues & grouped under 122 languages. 11 Indian languages are spoken by nearly 1B (92.84%) population of the nation. Source: Census of India 2001
  • 14. Top 10 Languages on WWW Indian language web is non-existent !! Source: Internet World Stat
  • 15. Top 10 Countries by Internet Audience Riding on the English Advantage Indian internet shaped up as Billion handful English literates prerogative WWW Users Source: ComScore , Home & Office Users only
  • 16.
  • 17. 58% of the world's installed PCs are in mature markets (US, Western Europe & Japan ), but these markets only account for 15% of the world's population 58% of the world's mobile phone users are in developing markets. Country Mobile Mobile Internet Internet Broadband PC /1000 Mobile Phone Phones (M) Penetration Users (M) Penetration Users (M) Users to Internet Users Ratio China 457 47% 179.7 13.5% 83.3 122 2.54 :1 US 271 87% 163.3 53.5% 79 762 1.66:1 Japan 105.8 84% 59.9 47.2% 30.3 663 1.77:1 Germany 106 123% 36.9 45% 23.4 545 2.87:1 UK 75.75 124% 36.6 60% 17.4 600 2.07:1 Brazil 150.6 80% 27.6 14.8% 9.3 105 5.46:1 S.Korea 45.6 94% 27.25 56.3% 14.74 545 1.67:1 India 346.9 30% 32 2.8% 5.4 36 10.84:1 Source: Gartner, ITU, ComScore & Point Topic
  • 18. Tariff per minute in US$ Source: Portio Research
  • 20. India: Growth in Ad Market Indian Ad Revenue in US$ Million Source: Group M
  • 21. Global: Online as a % of Total Ad Spend While in developed markets online represents 8-20% of total ad spend.. Nation Total Ad Market Size (M$) Online As % of total US 148 ,990 8.7% UK 23,320 18% Japan 42,528 12.4% Germany 21,676 10.75% France 12,731 10.95% S Korea 7,750 12.77% China 15,048 8.06% Source: Zenith Optimedia
  • 22. India: Distribution by Media Spend  In India online represents ~ 3% of total media spend Source: Group M
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