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Digital
transformation:When HR people can make the difference
Xavier Serra@TeresaNiubo www.teresaniubo.com 9th October 2015
Digital is everywhere…
Business will become
more and more digitalized
in the future
This is not about Technology
it is about Change Management…
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
We are PET LOVERS!
Brand Capitalization
Brand building arround emotional stories
Customer Loyalty
Digital enables targeted communication
e-Commerce
A new source of business growth
Employer Branding
Our candidate is on-line
Digital culture
Building digital capabilities
Begin
Anywhere…
By John Cage
Vision
Roadmap
Mobilizing the
organization
Digital Transformation:
When HR people
can make the difference
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015

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Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015