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Funded by In collaboration with With the patronage of
Towards a new project’s culture
for immersive and participatory
projects
Pedro Medina
pedromedina.net
• Towards a new project’s culture
• Conjunctions
Summary
Towards a new project’s culture for
immersive and participatory projects
Towards a new project’s culture
The quality of participation
Innovation today
What kind of participation?
Towards a new project’s culture
Immersive contexts (XR)
CHALLENGES • New ways of presence
• Interaction - participation
• Sense of reality
• 3D sound
• Open work - work in progress
• Algorithmocracy
• Generative AI
• Distributed authorship
• Democratization of access
• …
CONSIDERATIONS • Is the interaction on digital platforms (social
networks, blogs…) true participation?
• When can we talk about co-creation?
• Make participation evolve into more critical
terms
• Participation and social-political
emancipation
• Participation = involvement
The quality of participation in digital contexts
Innovation today
“Innovation” (discovery + application)
associated with “collaboration”
MATERIALS
LEGISLATION
GENERATIVE AI
PARTICIPATION
PREDICTIVE ALGORITHMS
PROCESSES
INTERDISCIPLINARITY
PLATFORMS
NETWORKS
REMOTE WORK
UBIQUITY
AUTOMATION
This is Tomorrow
What kind of participation?
THIS IS TOMORROW
Collaboration
between disciplines
EZIO MANZINI
Expert design
Diffuse design
PIERRE LÉVY
Collective
Intelligence
PROJECT’S CULTURE 3.0
Co-creation
Design models 1.0 / 2.0 / 3.0
Modelo reconsiderado
de liderazgo del
“próximo diseño”
Modelo
diseño
tradicional
diseño 1.0 diseño 2.0 diseño 3.0
Proceso mágico oculto
Habilidades de salida
>dar forma
>estética Habilidades de salida
+
Observación del
comportamiento de usuario
equipo
de proyecto
tradicional
equipo
de proyecto
multidisciplinar
Habilidades de salida
+
Observación del
comportamiento de usuario
+
Co-creación
participatoria
Habilidades de salida
+
Optimización del
comportamiento
de equipo
+
Colaboración
equipo
de proyecto
multidisciplinar
Proceso exteriorizado
>Orientación adaptable
>Escala adaptable
>Proceso adaptable
Proceso exteriorizado
>Orientación del diseño de producto
>Escala de producto
>Proceso de diseño de producto
Interconexión
de herramientas
entrantes y salientes
Modelo de
diseño de producto
innovador
Manuel Jiménez
1.0 2.0 3.0
Traditional
team
To shape
Styling
Multidisciplinary
team
Observation of user behavior Work optimization
+
Collaboration
Observation of user behavior
+
Co-creation
Multidisciplinary
team
Approches
TRADITIONAL DESIGN CURRENT DESIGN
WHAT
+
HOW
Problem solving
WHAT
+
HOW
Problem solving by
creating opportunities
and new relationships
Professional trends
TRADITIONAL DESIGN CURRENT DESIGN
DESIGN 1.0 / DESIGN 2.0 DESIGN 3.0
Design as
To
Shape (things)
Design as
Process
Professional system
TRADITIONAL DESIGN CURRENT DESIGN
To work alone
Team with
transversal skills
Team with
individual skills
Challenges
Relationship with users
Exclusive Inclusive
TRADITIONAL DESIGN CURRENT DESIGN
Conjunctions
Exhibitions
MadridDesignNet
Torino City of Design
Tejidos Conjuntivos
Exhibitions
Route
2010 2011 2014
How to improve a city?
Projecting the concept of city
How to improve the services of a city?
Understand how to live within the city
How to start an economy based on
innovation and design?
Create an ecosystem of innovation
Expo Universal
Shanghai - 2010
2012
Salone del Mobile
Milano - 2012
UNESCO Creative Cities Network (UCCN)
UCCN vision and objectives
Strengthening the creation, production
and dissemination of cultural
activities, goods and services
Developing hubs of creativity and
innovation, broadening opportunities
for cultural creators and professionals
Improving access to and participation
in cultural life, particularly for
vulnerable groups and individuals
Fully integrating culture and creativity
into sustainable development plans
Other UNESCO Creative Cities (Design)
Thank you
for your attention