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TOP 10
“MUST HAVES”
TIPS FOR A GREAT WEBSITE
AAO 2019 Tech Pav
Randall Wong, M.D.
Grant Wong, MS III
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com
Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)
“Top 10”
• About Page
• HTTPS
• Mobile Responsive
• Analytics
• Contact
• <Title Tag>
• 2FA
• Password Manager
• Security and Scanning
• Content
THE ABOUT PAGE
Who are you?
The About Page
• 1st person point of view (I, me, we)
• Who versus what
• Objective of the website
About You
Who?
• 1st Person
• Hobbies
• Family
• Sports
What?
• 1st Person
• Elite college
• Elite medical school
• Elite training
• Elite diseases
• ..still awake?
Multiple Abouts
• Maximize SEO
• One page per provider
CONTACT US
Reaching Out
Contact Us
• Email Address
• Monitor account
• Use “Real” Name
• Phone
• Contact Button
• Form
<THE TITLE TAG>
Tell Google what you do
<Title Tag>
• Not the “Title” of your site
• Coding tag informing search engines of what you do or
who you are
• 72 characters
• Use keywords to match search terms
<Title Tag>
Keywords Match Title Tag
PASSWORD MANAGER
Password Protection
• A strong password
provides essential
protection from
financial fraud and
identity theft. One of
the most common
ways that hackers
break into computers
is by guessing
• Simple and
commonly used
passwords enable
intruders to easily gain
access and control of a
computing device and
other accounts.
Why Use Password Manager
• No. 1 most annoying thing about the Internet —
passwords — leads people to make the No. 1 security
mistake — reusing passwords.
• In other words, hackers know that if they crack one of
your accounts, they likely will have access to all your
accounts because your passwords are the same or are
very similar.
1 Password
• Password
Management Tool
• Subscription
• Multiple User/Family
1 Password
• Use single PW
• Create “strong” and
unique PW for every
account
• Autofill
Password Managers
• 1 Password
• Dashlane
• Last Pass
TWO FACTOR
AUTHENTICATION
2FA
2FA | Two Factor Authentication
• Something you know
• Something you have
• Something you are
• Password
• Cell Phone, Key FOB
• Fingerprint, voice, eye
SSL = HTTPS
Make your website “secure”
HTTPS and SSL
• Visit only sites which are safe:
• Sites without HTTPS are “not secure”
HTTPS
• HyperText Transfer Protocol Secure
• Created due to lack of Security
• Insures security between website (server) and browser
• Data/Communications are encrypted
• Prevents “Man-in-the-Middle” Attacks
• HTTPS – Deals only with communications between your
computer and a website.
Man In the Middle
HTTP
HTTPS – Encrypted and Secure
SSL – Secure Socket Layer
• A certificate issued to allow the HTTPS designation to
your URL
• SSL allows HTTP -- HTTPS
“Safety and Security….Trust”
Site is Not Secure
• Not Trusted
• Affects Your Brand
• Outdated
• Website not trusted
• Business not trusted
• Hosting Company
• Purchase SSL
• Renewable
• Free
Why Need SSL
• Protect privacy
• Credit Card information
• Websites with eCommerce
• Personal information
• Shopping history
• Browsing history
• Information you receive is as intended
• SEO – without HTTPS you don’t rank as well
MOBILE RESPONSIVE
Does your site fit on a phone?
Mobile Responsive
• Over 50% searches are performed on a “device”
• SEO algorithm
• Don’t build specific sites
ANALYTICS
A required tool
Analytics
• Details your traffic
• Who finds your site
• What they like
• What they don’t like
• Expected by Search Engines – must be present
• If no Analytics – negatively impacts SEO
SECURITY AND BACKUP
Keep the bad guys away
Security, Scanning, Backup
• Automate
• Malware
• Spyware
• Ransomeware
• Backup
• Repair
CONTENT MARKETING
aka SEO
3 Rs of Great Copywrite
• Relevant
• Refreshed
• Routinely
• Google (Bing, Yahoo) have separate algorithms for
ranking webpages (SEO algorithm).
• …..all have relevance as a primary variable.
What to Write About?
• Answers to health related questions
• Explanations given routinely
• E.g. “Causes of Red Eye”
• Don’t make treatment recommendations
• Observe HIPAA
• Editorial and Opinion are most valuable!
The Article
• Length
• Sub-headers
• Bullets
• Break up visually into paragraphs
• Write in 1st person
• Write to level of 8th grader
• Pretend your patient is in front of you.
To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com

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Top 10 Tips for Creating a Great Website

  • 1. TOP 10 “MUST HAVES” TIPS FOR A GREAT WEBSITE AAO 2019 Tech Pav Randall Wong, M.D. Grant Wong, MS III
  • 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com
  • 3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)
  • 4. “Top 10” • About Page • HTTPS • Mobile Responsive • Analytics • Contact • <Title Tag> • 2FA • Password Manager • Security and Scanning • Content
  • 6. The About Page • 1st person point of view (I, me, we) • Who versus what • Objective of the website
  • 7. About You Who? • 1st Person • Hobbies • Family • Sports What? • 1st Person • Elite college • Elite medical school • Elite training • Elite diseases • ..still awake?
  • 8. Multiple Abouts • Maximize SEO • One page per provider
  • 10. Contact Us • Email Address • Monitor account • Use “Real” Name • Phone • Contact Button • Form
  • 11. <THE TITLE TAG> Tell Google what you do
  • 12. <Title Tag> • Not the “Title” of your site • Coding tag informing search engines of what you do or who you are • 72 characters • Use keywords to match search terms
  • 16. Password Protection • A strong password provides essential protection from financial fraud and identity theft. One of the most common ways that hackers break into computers is by guessing • Simple and commonly used passwords enable intruders to easily gain access and control of a computing device and other accounts.
  • 17. Why Use Password Manager • No. 1 most annoying thing about the Internet — passwords — leads people to make the No. 1 security mistake — reusing passwords. • In other words, hackers know that if they crack one of your accounts, they likely will have access to all your accounts because your passwords are the same or are very similar.
  • 18. 1 Password • Password Management Tool • Subscription • Multiple User/Family
  • 19. 1 Password • Use single PW • Create “strong” and unique PW for every account • Autofill
  • 20. Password Managers • 1 Password • Dashlane • Last Pass
  • 22. 2FA | Two Factor Authentication • Something you know • Something you have • Something you are • Password • Cell Phone, Key FOB • Fingerprint, voice, eye
  • 23. SSL = HTTPS Make your website “secure”
  • 24. HTTPS and SSL • Visit only sites which are safe: • Sites without HTTPS are “not secure”
  • 25. HTTPS • HyperText Transfer Protocol Secure • Created due to lack of Security • Insures security between website (server) and browser • Data/Communications are encrypted • Prevents “Man-in-the-Middle” Attacks • HTTPS – Deals only with communications between your computer and a website.
  • 26. Man In the Middle HTTP
  • 27. HTTPS – Encrypted and Secure
  • 28. SSL – Secure Socket Layer • A certificate issued to allow the HTTPS designation to your URL • SSL allows HTTP -- HTTPS
  • 30. Site is Not Secure • Not Trusted • Affects Your Brand • Outdated • Website not trusted • Business not trusted • Hosting Company • Purchase SSL • Renewable • Free
  • 31. Why Need SSL • Protect privacy • Credit Card information • Websites with eCommerce • Personal information • Shopping history • Browsing history • Information you receive is as intended • SEO – without HTTPS you don’t rank as well
  • 32. MOBILE RESPONSIVE Does your site fit on a phone?
  • 33. Mobile Responsive • Over 50% searches are performed on a “device” • SEO algorithm • Don’t build specific sites
  • 35. Analytics • Details your traffic • Who finds your site • What they like • What they don’t like • Expected by Search Engines – must be present • If no Analytics – negatively impacts SEO
  • 36. SECURITY AND BACKUP Keep the bad guys away
  • 37. Security, Scanning, Backup • Automate • Malware • Spyware • Ransomeware • Backup • Repair
  • 39. 3 Rs of Great Copywrite • Relevant • Refreshed • Routinely • Google (Bing, Yahoo) have separate algorithms for ranking webpages (SEO algorithm). • …..all have relevance as a primary variable.
  • 40. What to Write About? • Answers to health related questions • Explanations given routinely • E.g. “Causes of Red Eye” • Don’t make treatment recommendations • Observe HIPAA • Editorial and Opinion are most valuable!
  • 41. The Article • Length • Sub-headers • Bullets • Break up visually into paragraphs • Write in 1st person • Write to level of 8th grader • Pretend your patient is in front of you.
  • 42. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

Editor's Notes

  1. Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
  2. 47629848_s.jpg 123rf.com