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Top 10 Small Business
Web Design Mistakes
OW  TO
     ANDH        M!
         ID T HE
     AVO
 Top 10 Small Business
Web Design Mistakes
Top 10 Small Business
Web Design Mistakes
600,000 daily
searches for local services
Where’s Yours?
If You’re Like Most
Small Business Owners
currently have a website, but
aren’t satisfied with the
traffic and leads generated
know you need to do
something to increase your internet
presence and reach more clients online
Little traffic
and even less
    leads
Little traffic
and even less
    leads




                A simple-to-
                use site that
                 people and
                Google love!
Not that
simple?
Top 10 Small Business Web Design
             Mistakes
Hiring a “Web Designer”
Hiring a “Web Designer”


  The art and science of online marketing are
very different (aesthetics vs. functionality)
Hiring a “Web Designer”


  The art and science of online marketing are
very different (aesthetics vs. functionality)
  Search and usability are often lacking
Hiring a “Web Designer”


  The art and science of online marketing are
very different (aesthetics vs. functionality)
  Search and usability are often lacking
  A nice looking hotel in the middle of the desert
Not Implementing SEO Basics
Not Implementing SEO Basics

   Page titles- using most popular keywords on
the title of every page of your site
Not Implementing SEO Basics

   Page titles- using most popular keywords on
the title of every page of your site
   Keywords- ensuring these terms are also in
your content (articles, blog posts, services pages, etc)
Not Implementing SEO Basics

   Page titles- using most popular keywords on
the title of every page of your site
   Keywords- ensuring these terms are also in
your content (articles, blog posts, services pages, etc)
   Back-links- listing your business in the right
places to get found by your clients
Not Using a CMS
Not Using a CMS

CMS= Content Management System
Not Using a CMS

CMS= Content Management System
WordPress, Drupal and Joomla are most popular
Not Using a CMS

  CMS= Content Management System
  WordPress, Drupal and Joomla are most popular
  Allow you to easily manage content yourself with
no technical knowledge
Not Using a CMS

  CMS= Content Management System
  WordPress, Drupal and Joomla are most popular
  Allow you to easily manage content yourself with
no technical knowledge
  We only use and recommend WordPress
Failing to Add Content
Failing to Add Content

Most sites are online brochures
Failing to Add Content

Most sites are online brochures
You should blog at least once per week
Failing to Add Content

Most sites are online brochures
You should blog at least once per week
Addressing needs of audience, not yourself!
Failing to Add Content

Most sites are online brochures
You should blog at least once per week
Addressing needs of audience, not yourself!
Outsourcing is better than not publishing at all
Failing to Add Content

Most sites are online brochures
You should blog at least once per week
Addressing needs of audience, not yourself!
Outsourcing is better than not publishing at all
Huge traffic (SEO) and reputation benefits
Omitting Local Address Info
Omitting Local Address Info

Google places and other directories validate this
Omitting Local Address Info

Google places and other directories validate this
Mobile search use is growing 400% each year
Omitting Local Address Info

Google places and other directories validate this
Mobile search use is growing 400% each year
Builds trust and convenience with clients
Omitting Local Address Info

  Google places and other directories validate this
  Mobile search use is growing 400% each year
  Builds trust and convenience with clients
  List your address on the header or footer of every
page!
Forgetting a Strong C2A
Forgetting a Strong C2A

C2A= Call to Action!
Forgetting a Strong C2A

C2A= Call to Action!
Tell visitors what the next step is and when (now!)
Forgetting a Strong C2A

C2A= Call to Action!
Tell visitors what the next step is and when (now!)
Make it easy for clients to contact you
Forgetting a Strong C2A

C2A= Call to Action!
Tell visitors what the next step is and when (now!)
Make it easy for clients to contact you
Use lead forms in multiple places, on every page
Forgetting a Strong C2A

C2A= Call to Action!
Tell visitors what the next step is and when (now!)
Make it easy for clients to contact you
Use lead forms in multiple places, on every page
Use a traffic magnet (e-book, video or tip sheet)
Failing to Engage Clients
Failing to Engage Clients

Text is dead, online attention span= 15 seconds!
Failing to Engage Clients

Text is dead, online attention span= 15 seconds!
A picture is worth 1000 words
Failing to Engage Clients

Text is dead, online attention span= 15 seconds!
A picture is worth 1000 words
A video is worth 1000 clients!
Failing to Engage Clients

Text is dead, online attention span= 15 seconds!
A picture is worth 1000 words
A video is worth 1000 clients!
Video increases time on site
Failing to Engage Clients

Text is dead, online attention span= 15 seconds!
A picture is worth 1000 words
A video is worth 1000 clients!
Video increases time on site
Allows clients to get to know you right away
Not Tracking Results
Not Tracking Results

  You must track your search rankings, visits, leads
and clients to improve results
Not Tracking Results

  You must track your search rankings, visits, leads
and clients to improve results
  Google Analytics is free and easy to use
Not Tracking Results

  You must track your search rankings, visits, leads
and clients to improve results
  Google Analytics is free and easy to use
  Test various methods and eliminate lame ducks
Missing Trust and Social Icons
Missing Trust and Social Icons

   People place great value on reviews and peer
validation
Missing Trust and Social Icons

   People place great value on reviews and peer
validation
   Use Yelp!, Facebook and social icons to build trust
and authority
Missing Trust and Social Icons

   People place great value on reviews and peer
validation
   Use Yelp!, Facebook and social icons to build trust
and authority
  Trust icons such as BBB and trade associations
Using Vanity Domains
Using Vanity Domains

Google and people value keyword-rich domains
Using Vanity Domains

Google and people value keyword-rich domains
ClevelandBankruptcy.com vs. SteveJankinsLaw.com
Using Vanity Domains

Google and people value keyword-rich domains
ClevelandBankruptcy.com vs. SteveJankinsLaw.com
Many names still available, use .com and .net only!
What to Ask an Online Marketing Firm?
What to Ask an Online Marketing Firm?

Samples of work in your industry- reference are better!
What to Ask an Online Marketing Firm?

Samples of work in your industry- reference are better!
Examples of clients’ search results (“Dallas Mexican Restaurant”)
What to Ask an Online Marketing Firm?

Samples of work in your industry- reference are better!
Examples of clients’ search results (“Dallas Mexican Restaurant”)
Is the site built on WordPress, or some other CMS platform?
What to Ask an Online Marketing Firm?

   Samples of work in your industry- reference are better!
   Examples of clients’ search results (“Dallas Mexican Restaurant”)
   Is the site built on WordPress, or some other CMS platform?
   Can you log in and manage content (update and add photos,
blogs, etc)?
What to Ask an Online Marketing Firm?

   Samples of work in your industry- reference are better!
   Examples of clients’ search results (“Dallas Mexican Restaurant”)
   Is the site built on WordPress, or some other CMS platform?
   Can you log in and manage content (update and add photos,
blogs, etc)?
   Is there training and support provided?
What to Ask an Online Marketing Firm?

   Samples of work in your industry- reference are better!
   Examples of clients’ search results (“Dallas Mexican Restaurant”)
   Is the site built on WordPress, or some other CMS platform?
   Can you log in and manage content (update and add photos,
blogs, etc)?
   Is there training and support provided?
   Are there any on-going hosting or maintenance fees?
What to Ask an Online Marketing Firm?

   Samples of work in your industry- reference are better!
   Examples of clients’ search results (“Dallas Mexican Restaurant”)
   Is the site built on WordPress, or some other CMS platform?
   Can you log in and manage content (update and add photos,
blogs, etc)?
   Is there training and support provided?
   Are there any on-going hosting or maintenance fees?
   Do you own the domain and website properties?
Was this helpful?
Need More Info?
Contact Us Now
  to Learn More
Online
 marketing
coaching and
 consulting
Online
 marketing
coaching and   Killer online
 consulting    videos that
               engage your
                audience
Online
 marketing
coaching and   Killer online
 consulting    videos that
               engage your
                audience




                WordPress
               websites that
                  rock!

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Top 10 Small Business Web Design Mistakes to Avoid

  • 1.
  • 2.
  • 3.
  • 4. Top 10 Small Business Web Design Mistakes
  • 5. OW TO ANDH M! ID T HE AVO Top 10 Small Business Web Design Mistakes
  • 6. Top 10 Small Business Web Design Mistakes
  • 7.
  • 8. 600,000 daily searches for local services
  • 10. If You’re Like Most Small Business Owners
  • 11. currently have a website, but aren’t satisfied with the traffic and leads generated
  • 12. know you need to do something to increase your internet presence and reach more clients online
  • 13.
  • 15. Little traffic and even less leads A simple-to- use site that people and Google love!
  • 17.
  • 18. Top 10 Small Business Web Design Mistakes
  • 19. Hiring a “Web Designer”
  • 20. Hiring a “Web Designer” The art and science of online marketing are very different (aesthetics vs. functionality)
  • 21. Hiring a “Web Designer” The art and science of online marketing are very different (aesthetics vs. functionality) Search and usability are often lacking
  • 22. Hiring a “Web Designer” The art and science of online marketing are very different (aesthetics vs. functionality) Search and usability are often lacking A nice looking hotel in the middle of the desert
  • 24. Not Implementing SEO Basics Page titles- using most popular keywords on the title of every page of your site
  • 25. Not Implementing SEO Basics Page titles- using most popular keywords on the title of every page of your site Keywords- ensuring these terms are also in your content (articles, blog posts, services pages, etc)
  • 26. Not Implementing SEO Basics Page titles- using most popular keywords on the title of every page of your site Keywords- ensuring these terms are also in your content (articles, blog posts, services pages, etc) Back-links- listing your business in the right places to get found by your clients
  • 27. Not Using a CMS
  • 28. Not Using a CMS CMS= Content Management System
  • 29. Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular
  • 30. Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular Allow you to easily manage content yourself with no technical knowledge
  • 31. Not Using a CMS CMS= Content Management System WordPress, Drupal and Joomla are most popular Allow you to easily manage content yourself with no technical knowledge We only use and recommend WordPress
  • 32. Failing to Add Content
  • 33. Failing to Add Content Most sites are online brochures
  • 34. Failing to Add Content Most sites are online brochures You should blog at least once per week
  • 35. Failing to Add Content Most sites are online brochures You should blog at least once per week Addressing needs of audience, not yourself!
  • 36. Failing to Add Content Most sites are online brochures You should blog at least once per week Addressing needs of audience, not yourself! Outsourcing is better than not publishing at all
  • 37. Failing to Add Content Most sites are online brochures You should blog at least once per week Addressing needs of audience, not yourself! Outsourcing is better than not publishing at all Huge traffic (SEO) and reputation benefits
  • 39. Omitting Local Address Info Google places and other directories validate this
  • 40. Omitting Local Address Info Google places and other directories validate this Mobile search use is growing 400% each year
  • 41. Omitting Local Address Info Google places and other directories validate this Mobile search use is growing 400% each year Builds trust and convenience with clients
  • 42. Omitting Local Address Info Google places and other directories validate this Mobile search use is growing 400% each year Builds trust and convenience with clients List your address on the header or footer of every page!
  • 44. Forgetting a Strong C2A C2A= Call to Action!
  • 45. Forgetting a Strong C2A C2A= Call to Action! Tell visitors what the next step is and when (now!)
  • 46. Forgetting a Strong C2A C2A= Call to Action! Tell visitors what the next step is and when (now!) Make it easy for clients to contact you
  • 47. Forgetting a Strong C2A C2A= Call to Action! Tell visitors what the next step is and when (now!) Make it easy for clients to contact you Use lead forms in multiple places, on every page
  • 48. Forgetting a Strong C2A C2A= Call to Action! Tell visitors what the next step is and when (now!) Make it easy for clients to contact you Use lead forms in multiple places, on every page Use a traffic magnet (e-book, video or tip sheet)
  • 49. Failing to Engage Clients
  • 50. Failing to Engage Clients Text is dead, online attention span= 15 seconds!
  • 51. Failing to Engage Clients Text is dead, online attention span= 15 seconds! A picture is worth 1000 words
  • 52. Failing to Engage Clients Text is dead, online attention span= 15 seconds! A picture is worth 1000 words A video is worth 1000 clients!
  • 53. Failing to Engage Clients Text is dead, online attention span= 15 seconds! A picture is worth 1000 words A video is worth 1000 clients! Video increases time on site
  • 54. Failing to Engage Clients Text is dead, online attention span= 15 seconds! A picture is worth 1000 words A video is worth 1000 clients! Video increases time on site Allows clients to get to know you right away
  • 56. Not Tracking Results You must track your search rankings, visits, leads and clients to improve results
  • 57. Not Tracking Results You must track your search rankings, visits, leads and clients to improve results Google Analytics is free and easy to use
  • 58. Not Tracking Results You must track your search rankings, visits, leads and clients to improve results Google Analytics is free and easy to use Test various methods and eliminate lame ducks
  • 59. Missing Trust and Social Icons
  • 60. Missing Trust and Social Icons People place great value on reviews and peer validation
  • 61. Missing Trust and Social Icons People place great value on reviews and peer validation Use Yelp!, Facebook and social icons to build trust and authority
  • 62. Missing Trust and Social Icons People place great value on reviews and peer validation Use Yelp!, Facebook and social icons to build trust and authority Trust icons such as BBB and trade associations
  • 64. Using Vanity Domains Google and people value keyword-rich domains
  • 65. Using Vanity Domains Google and people value keyword-rich domains ClevelandBankruptcy.com vs. SteveJankinsLaw.com
  • 66. Using Vanity Domains Google and people value keyword-rich domains ClevelandBankruptcy.com vs. SteveJankinsLaw.com Many names still available, use .com and .net only!
  • 67. What to Ask an Online Marketing Firm?
  • 68. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better!
  • 69. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”)
  • 70. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform?
  • 71. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos, blogs, etc)?
  • 72. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos, blogs, etc)? Is there training and support provided?
  • 73. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos, blogs, etc)? Is there training and support provided? Are there any on-going hosting or maintenance fees?
  • 74. What to Ask an Online Marketing Firm? Samples of work in your industry- reference are better! Examples of clients’ search results (“Dallas Mexican Restaurant”) Is the site built on WordPress, or some other CMS platform? Can you log in and manage content (update and add photos, blogs, etc)? Is there training and support provided? Are there any on-going hosting or maintenance fees? Do you own the domain and website properties?
  • 76.
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  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89. Contact Us Now to Learn More
  • 90.
  • 91.
  • 92.
  • 93.
  • 95. Online marketing coaching and Killer online consulting videos that engage your audience
  • 96. Online marketing coaching and Killer online consulting videos that engage your audience WordPress websites that rock!

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