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Tien Le
1756 Carmel Drive | Walnut Creek, CA 94596 | 925 899 1109 | tien.le@spartans.ut.edu
http://tienleportfolio.wix.com/marketing-jobseeker
education
08/2014 – 05/2016 TheUniversityofTampa | Tampa,FL
Master of Science in Marketing & Graduate Assistant
08/2011 – 05/2014 Colby-SawyerCollege | NewLondon,NH
Bachelor of Arts in Media Studies
Dean’s List, Member of Alpha Chi Honor Society & Lambda PiEta Honor
Society,Orientation Leader
skills
Computer MS Office,Adobe Creative Software(Photoshop,InDesign,
Dreamweaver, Premiere), Final Cut Pro,HTML, CSS, SPSS, Tableau,
Hubspot, Google Adwords
Certificates Hubspot Inbound Certification
Languages Vietnamese (native), English (professional workingproficiency)
client projects
During Master OneCook| Developed strategicmarketingplan for this startup company
GreenLocusYogaStudio | Conducted qualitative & quantitative
research to improve promotional strategiesfor each service offering
Performed GameofLoans statistical analysisto predict default ratesof
U.S institutions – the project won first prize in Student Research Day
During Bachelor AcademicDean’sOffice,RegistrarOffice| Managed facultyand
students’database
New LondonHistorical Society |Created their mobile website
HarringtonCenterforCareer&AcademicAdvising |Worked as
Programming& Student Services Assistant
work experience
02/2016 – current WilsonHCG | Tampa,FL
Graphic Design/Marketing Assistant
 Design & edit marketing collaterals (PowerPoints,email banners, tv
displays, promotional graphics, whitepapers, info sheets, etc.)
 Write and optimize blog posts for SEO,create blog banners and
promotional graphics for content sharing on social media
 Use Hubspot to create CTAs, landing pages & email campaigns
 Monitor WilsonCTS’ social media channels
05/2015 – 08/2015 GTE Financial | Tampa,FL
Digital Marketing Intern
 Led the implementation of GTE’s first community blog: worked
with a team to determine its vision, strategic differentiator,
performance indicators, layoutand design, pitched the plan to the
executives, recruited and trained writers
 Worked withinternal clients and managed multiple projects for
GTE’s 80th Anniversary Virtual Refresh project, whichcomposed of
a new website, new online banking and a 3D environment
 Updated, created new optimizing content for GTE website using
CMS and Google Analytics
 Planned and ran several key events such as the 80th Anniversary
company-widepotluck, GTE Scholarship Judging Event where 20+
Executives,Chiefs, Presidents and CEOsof successful organizations
in Tampa Bay attended a full-day program to score 250 GTE
Scholarship applications, and a community project with Habitat for
Humanity for all GTE Interns and Vice Presidents
01/2014 – 05/2014 NewportTelevision,Inc. | Newport,NH
Video ProductionAssistant
 Coordinated and organized TV shows, non-profit promotional
videos, school board meetings, assisted with audio, lighting, camera
workand logging
 Conducted post-production videoediting including motion
graphics and audio/colorcorrection
 Directed and produced promotional video campaign for Dennis
O’Sullivan, running candidate for Sullivan County Sheriff
02/2013 – 05/2013 KPIX CBS 5 | San Francisco,CA
News Report Intern
 Collaborated withnews anchors, reporters, and producers to
produce news pieces on daily basis with focuson Consumer Watch
and Investigative stories
 Wrote webscripts, conducted MOS interviews, researched leads,
and facilitated field shoots
06/2012 – 08/2012 NHPTV | Durham,NH
Communication Intern
 Wrote and designed marketing materials for print, social media,
web, e-messaging and broadcast
 Operated audio and conducted MOS interviews for“Listen To Me,”
PBS NewsHour pre-election program

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TL_Resume_2016

  • 1. Tien Le 1756 Carmel Drive | Walnut Creek, CA 94596 | 925 899 1109 | tien.le@spartans.ut.edu http://tienleportfolio.wix.com/marketing-jobseeker education 08/2014 – 05/2016 TheUniversityofTampa | Tampa,FL Master of Science in Marketing & Graduate Assistant 08/2011 – 05/2014 Colby-SawyerCollege | NewLondon,NH Bachelor of Arts in Media Studies Dean’s List, Member of Alpha Chi Honor Society & Lambda PiEta Honor Society,Orientation Leader skills Computer MS Office,Adobe Creative Software(Photoshop,InDesign, Dreamweaver, Premiere), Final Cut Pro,HTML, CSS, SPSS, Tableau, Hubspot, Google Adwords Certificates Hubspot Inbound Certification Languages Vietnamese (native), English (professional workingproficiency) client projects During Master OneCook| Developed strategicmarketingplan for this startup company GreenLocusYogaStudio | Conducted qualitative & quantitative research to improve promotional strategiesfor each service offering Performed GameofLoans statistical analysisto predict default ratesof U.S institutions – the project won first prize in Student Research Day During Bachelor AcademicDean’sOffice,RegistrarOffice| Managed facultyand students’database New LondonHistorical Society |Created their mobile website HarringtonCenterforCareer&AcademicAdvising |Worked as Programming& Student Services Assistant work experience 02/2016 – current WilsonHCG | Tampa,FL Graphic Design/Marketing Assistant  Design & edit marketing collaterals (PowerPoints,email banners, tv displays, promotional graphics, whitepapers, info sheets, etc.)  Write and optimize blog posts for SEO,create blog banners and promotional graphics for content sharing on social media  Use Hubspot to create CTAs, landing pages & email campaigns  Monitor WilsonCTS’ social media channels 05/2015 – 08/2015 GTE Financial | Tampa,FL Digital Marketing Intern  Led the implementation of GTE’s first community blog: worked with a team to determine its vision, strategic differentiator,
  • 2. performance indicators, layoutand design, pitched the plan to the executives, recruited and trained writers  Worked withinternal clients and managed multiple projects for GTE’s 80th Anniversary Virtual Refresh project, whichcomposed of a new website, new online banking and a 3D environment  Updated, created new optimizing content for GTE website using CMS and Google Analytics  Planned and ran several key events such as the 80th Anniversary company-widepotluck, GTE Scholarship Judging Event where 20+ Executives,Chiefs, Presidents and CEOsof successful organizations in Tampa Bay attended a full-day program to score 250 GTE Scholarship applications, and a community project with Habitat for Humanity for all GTE Interns and Vice Presidents 01/2014 – 05/2014 NewportTelevision,Inc. | Newport,NH Video ProductionAssistant  Coordinated and organized TV shows, non-profit promotional videos, school board meetings, assisted with audio, lighting, camera workand logging  Conducted post-production videoediting including motion graphics and audio/colorcorrection  Directed and produced promotional video campaign for Dennis O’Sullivan, running candidate for Sullivan County Sheriff 02/2013 – 05/2013 KPIX CBS 5 | San Francisco,CA News Report Intern  Collaborated withnews anchors, reporters, and producers to produce news pieces on daily basis with focuson Consumer Watch and Investigative stories  Wrote webscripts, conducted MOS interviews, researched leads, and facilitated field shoots 06/2012 – 08/2012 NHPTV | Durham,NH Communication Intern  Wrote and designed marketing materials for print, social media, web, e-messaging and broadcast  Operated audio and conducted MOS interviews for“Listen To Me,” PBS NewsHour pre-election program