SlideShare a Scribd company logo
1 of 14
Download to read offline
Tips for presenting to
an international
audience
¡Hola!
Today, nearly every business is “international”.
Even if you don’t travel for work, you will probably
encounter people from other countries or other
cultures, right in your own office.
It’s a small world…
The following tips should help you prepare and
deliver your presentation, webinar, or speech, to
an international audience, and make sure your
message is received.
How can we get our message
across, even when we don’t
speak the same language?
1 – Start with the Basics
A Good Presentation that is
Well Organized and is
Clear and Concise is a great starting point.
A poorly organized presentation that doesn’t flow well won’t
get better just because you “Internationalize” it.
A
B
C
2 – Pay Attention
Before
Try to learn about your audience before your
presentation
• Talk to your host or organizer to find out if they
have specific goals or needs from your presentation
• How well do they understand your language?
If you can’t get information before you start, try asking
questions during your introduction to learn what you can
2 – Pay Attention
During
Watch their reactions and body language
If they seem to be having trouble understanding,
slow down, review, ask questions to be sure they are
following you
Don’t be afraid to stop, or back up
Remember: Your goal is to convey a message
– not just get through a presentation
3 – Be careful about jargon, slang,
and sports and cultural references
If your presentation is filled with
references to sports, or politics, or
your local current events, you may
spend more time explaining the
references than making the point
they were meant to express
Football, anyone?
Depending on what part of the world you are
from, the game we call “Football” may be very
different
4 – Too many TLAs
Every industry has them, and nearly every
presentation uses them, but if you don’t explain
them, your international audience may get bogged
down trying to understand your Acronyms
They can be confusing
If you must use them, be sure to explain them
TLA: Three Letter Acronym (sometimes four or more)
5- Brief bullet points vs. long,
wordy sentences
• Be sure to use words on your slide – it will help
your audience understand – but keep it short and
simple
Once upon a time there was a dog. He was a lazy dog, brown in color. He liked to sleep all day. His favorite spot was next to a fallen
tree, deep in the forest. He could spend hours there, snoring away, completely oblivious to the rest of the world.
On this particular day there was a hunt taking place in the neighboring farms and forests. “Oh my”, thought the dog. “I really don’t
want to be bothered with that.” So he went back to sleep.
After some time there was a ruckus nearby, and the sound of horses, and hounds, and hunting horns. The dog continued to
snooze.
Suddenly a fox came crashing through the nearby bushes. He was a beautiful red color, with a thick bushy tail. He was obviously in
a great hurry. As he rushed to escape the hunters he spotted a large log, lying on the ground, with a perfect hiding spot in the
brush just beyond.
He leapt over the log and zipped into the cover of the brush. In his haste he didn’t even notice the lazy brown dog, sleeping next to
the log. And the dog continued to snooze, completely unaware of the excitement around him.
The quick red fox jumped over the lazy brown dog.
Red fox jumps sleeping dog
6 – Use Pictures – if appropriate
• “A picture is worth 1000 words” but only if it is
relevant to your message.
• Don’t use drawings, clipart, or photographs just
to make your presentation look good.
• But a diagram or image can really help your
audience understand, more than several
sentences on a slide.
7 – Notes and handouts
Trying to read your slides, listen to you speak, and
translate it, all at the same time, can be difficult
Handouts are very helpful, especially if you have a
lot of detail
Provide notes so they can refer to them later
Consider electronic versions if the environment
and subject allows
8 – Working with translators
If you and your audience do not speak the same language, you may need an interpreter.
That may be a local colleague, someone from your audience, or perhaps even a
professional translator.
They will probably not be an expert in your field – to help them help you, here are a few
extra suggestions.
Go over your presentation with the translator beforehand –
especially technical terminology and acronyms.
Provide a list of key points, words or phrases that may
require clarification from you. Remember those TLAs!
Write a script for the translator ahead of time, or include
notes in PowerPoint.
Speak clearly and slowly.
It is especially important when you are being translated.
Recap
1. Start with a good presentation or speech
2. Pay attention to your audience
3. Be careful with local/sports/political or cultural
references.
4. Explain your acronyms and industry-specific
terminology
5. Use clear, concise bullets…
6. … and images if they enhance the message
7. Provide handouts if the venue is appropriate
8. Work with your translator. They are there to help you.
Have fun with it.
The fine print
About the author
• Alan Hood is a senior technical consultant specializing in application
development, modernization, and software development
technologies, and is the founder of Hood Software Solutions LLC
• He has traveled extensively, and given hundreds of presentations,
webinars and Lync/Skype sessions mostly involving people from a
different hemisphere
More information about this topic
• Blog: http://www.hoodsoftwaresolutions.com/blog/tips-for-
presenting-to-an-international-audience
• LinkedIn posting: https://www.linkedin.com/pulse/tips-presenting-
international-audience-alan-hood?trk=prof-post
• Web site: http://www.HoodSoftwareSolutions.com/
Copyright © 2016 Hood Software Solutions LLC

More Related Content

Recently uploaded

DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxFamilyWorshipCenterD
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnairebazilnaeem7
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024SkillCertProExams
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfKinben Innovation Private Limited
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.bazilnaeem7
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfSkillCertProExams
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxFamilyWorshipCenterD
 
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfMicrosoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfSkillCertProExams
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxMogul Press
 

Recently uploaded (9)

DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnaire
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptx
 
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfMicrosoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
 

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Tips for presenting to an international audience

  • 1. Tips for presenting to an international audience ¡Hola!
  • 2. Today, nearly every business is “international”. Even if you don’t travel for work, you will probably encounter people from other countries or other cultures, right in your own office. It’s a small world…
  • 3. The following tips should help you prepare and deliver your presentation, webinar, or speech, to an international audience, and make sure your message is received. How can we get our message across, even when we don’t speak the same language?
  • 4. 1 – Start with the Basics A Good Presentation that is Well Organized and is Clear and Concise is a great starting point. A poorly organized presentation that doesn’t flow well won’t get better just because you “Internationalize” it. A B C
  • 5. 2 – Pay Attention Before Try to learn about your audience before your presentation • Talk to your host or organizer to find out if they have specific goals or needs from your presentation • How well do they understand your language? If you can’t get information before you start, try asking questions during your introduction to learn what you can
  • 6. 2 – Pay Attention During Watch their reactions and body language If they seem to be having trouble understanding, slow down, review, ask questions to be sure they are following you Don’t be afraid to stop, or back up Remember: Your goal is to convey a message – not just get through a presentation
  • 7. 3 – Be careful about jargon, slang, and sports and cultural references If your presentation is filled with references to sports, or politics, or your local current events, you may spend more time explaining the references than making the point they were meant to express Football, anyone? Depending on what part of the world you are from, the game we call “Football” may be very different
  • 8. 4 – Too many TLAs Every industry has them, and nearly every presentation uses them, but if you don’t explain them, your international audience may get bogged down trying to understand your Acronyms They can be confusing If you must use them, be sure to explain them TLA: Three Letter Acronym (sometimes four or more)
  • 9. 5- Brief bullet points vs. long, wordy sentences • Be sure to use words on your slide – it will help your audience understand – but keep it short and simple Once upon a time there was a dog. He was a lazy dog, brown in color. He liked to sleep all day. His favorite spot was next to a fallen tree, deep in the forest. He could spend hours there, snoring away, completely oblivious to the rest of the world. On this particular day there was a hunt taking place in the neighboring farms and forests. “Oh my”, thought the dog. “I really don’t want to be bothered with that.” So he went back to sleep. After some time there was a ruckus nearby, and the sound of horses, and hounds, and hunting horns. The dog continued to snooze. Suddenly a fox came crashing through the nearby bushes. He was a beautiful red color, with a thick bushy tail. He was obviously in a great hurry. As he rushed to escape the hunters he spotted a large log, lying on the ground, with a perfect hiding spot in the brush just beyond. He leapt over the log and zipped into the cover of the brush. In his haste he didn’t even notice the lazy brown dog, sleeping next to the log. And the dog continued to snooze, completely unaware of the excitement around him. The quick red fox jumped over the lazy brown dog. Red fox jumps sleeping dog
  • 10. 6 – Use Pictures – if appropriate • “A picture is worth 1000 words” but only if it is relevant to your message. • Don’t use drawings, clipart, or photographs just to make your presentation look good. • But a diagram or image can really help your audience understand, more than several sentences on a slide.
  • 11. 7 – Notes and handouts Trying to read your slides, listen to you speak, and translate it, all at the same time, can be difficult Handouts are very helpful, especially if you have a lot of detail Provide notes so they can refer to them later Consider electronic versions if the environment and subject allows
  • 12. 8 – Working with translators If you and your audience do not speak the same language, you may need an interpreter. That may be a local colleague, someone from your audience, or perhaps even a professional translator. They will probably not be an expert in your field – to help them help you, here are a few extra suggestions. Go over your presentation with the translator beforehand – especially technical terminology and acronyms. Provide a list of key points, words or phrases that may require clarification from you. Remember those TLAs! Write a script for the translator ahead of time, or include notes in PowerPoint. Speak clearly and slowly. It is especially important when you are being translated.
  • 13. Recap 1. Start with a good presentation or speech 2. Pay attention to your audience 3. Be careful with local/sports/political or cultural references. 4. Explain your acronyms and industry-specific terminology 5. Use clear, concise bullets… 6. … and images if they enhance the message 7. Provide handouts if the venue is appropriate 8. Work with your translator. They are there to help you. Have fun with it.
  • 14. The fine print About the author • Alan Hood is a senior technical consultant specializing in application development, modernization, and software development technologies, and is the founder of Hood Software Solutions LLC • He has traveled extensively, and given hundreds of presentations, webinars and Lync/Skype sessions mostly involving people from a different hemisphere More information about this topic • Blog: http://www.hoodsoftwaresolutions.com/blog/tips-for- presenting-to-an-international-audience • LinkedIn posting: https://www.linkedin.com/pulse/tips-presenting- international-audience-alan-hood?trk=prof-post • Web site: http://www.HoodSoftwareSolutions.com/ Copyright © 2016 Hood Software Solutions LLC