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Is it Time For a New HR Agenda?
Dr. Matthias Meifert
Munich / May, 12th 2015
05 l 2015 HRpepperIs it Time For a New HR Agenda?2
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
Sammlung von verschiedenen Trend-Studien
Oder sind das die üblichen Verdächtigen?
05 l 2015 HRpepper3
05 l 2015 HRpepperIs it Time For a New HR Agenda?4
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?5
Danger: Business Models in Jeopardy
1 Traditional business models under fire
05 l 2015 HRpepperIs it Time For a New HR Agenda?6
Different Business Models (1/2)
1 Traditional business models under fire
Source: http://www.landshuter-kurzfilmfestival.de/presse.html
05 l 2015 HRpepperIs it Time For a New HR Agenda?7
Different Business Models (2/2)
1 Traditional business models under fire
Source: http://lifestylewebtv.com/2013/11/27/new-offerings-in-home-and-on-
the-go-entertainment-how-to-decode-the-many-options/
05 l 2015 HRpepperIs it Time For a New HR Agenda?8
Different Business Models (1/2)
1 Traditional business models under fire
Source: http://www.buhmann-gmbh.de/Regalsysteme
05 l 2015 HRpepperIs it Time For a New HR Agenda?9
Different Business Models (2/2)
1 Traditional business models under fire
Source: http://www.amazon.de/kindle-ereader-ebook-
reader/dp/B007HCCOD0#hardware
Source: http://www.computerbild.de/artikel/cb-News-Amazon-Fire-Phone-
Smartphone-6821810.html
05 l 2015 HRpepperIs it Time For a New HR Agenda?10
Keep up with the Time (1/2)
1 Traditional business models under fire
Is it Time For a New HR Agenda?11
Keep up with the Time (2/2)
1 Traditional business models under fire
Source: http://recode.net/2014/05/27/googles-new-self-driving-car-ditches-the-steering-wheel/
05 l 2015 HRpepperIs it Time For a New HR Agenda?12
What happens if you to try to block innovation... (1/3)
1 Traditional business models under fire
Source: http://www.express.co.uk/life-style/science-technology/481703/Uber-app-protest-by-
London-black-taxi-s-brings-capital-to-a-standstill
05 l 2015 HRpepperIs it Time For a New HR Agenda?13
What happens if you to try to block innovation... (2/3)
1 Traditional business models under fire
Source: http://qz.com/220339/londons-cabbies-just-gave-uber-its-biggest-boost-yet-by-striking-against-uber/
05 l 2015 HRpepperIs it Time For a New HR Agenda?14
What happens if you to try to block innovation... (3/3)
1 Traditional business models under fire
http://qz.com/220339/londons-cabbies-just-gave-uber-its-biggest-boost-yet-by-striking-against-uber/
Resistance is futile
Source: http://www.comicvine.com/forums/battles-7/borg-vs-chaos-marines-
1467288/
05 l 2015 HRpepperIs it Time For a New HR Agenda?15
The huge, all-devouring Black Hole
1 Traditional business models under fire
?
05 l 2015 HRpepperIs it Time For a New HR Agenda?16
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?17
2 All workforce generations are challenging
Gen Y
Gen Z
2 All workforce generations are challenging
Chronological classification of Generations and their attitudes towards work
18 05 l 2015 HRpepper
The Boomers
1946 – 1964
„live to work“
Generation X
1965 – 1979
„work to live“
Generation Y
1980 – 1994
„arranging work and life“
Generation Z
1995 – today
„live first – work afterwards“
Is it Time For a New HR Agenda?
05 l 2015 HRpepperIs it Time For a New HR Agenda?19
2 All workforce generations are challenging
Characteristics or stereotypes?
05 l 2015 HRpepperIs it Time For a New HR Agenda?20
2 All workforce generations are challenging
Characteristics or stereotypes?
... share a high affinity for the internet.
... expect companies to adjust their values to their
own belief systems.
... do not want to lead.
... value ethical behaviour more than money.
... find companies with short-term ROI unattractive.
... want children from the beginning of their career.
... say “Yes” to Life-Balance and honorary office.
The young
generations...
21
2 All workforce generations are challenging
„The children now love luxury. They have
bad manners, contempt for authority.
They show disrespect for elders and
love chatter in place of exercise. They no
longer rise when elders enter the room.
They contradict their parents and
tyrannize their teachers.“
Socrates
05 l 2015 HRpepperIs it Time For a New HR Agenda?
22
2 All workforce generations are challenging
„The children now love luxury. They have
bad manners, contempt for authority.
They show disrespect for elders and
love chatter in place of exercise. They no
longer rise when elders enter the room.
They contradict their parents and
tyrannize their teachers.“
Socrates
05 l 2015 HRpepperIs it Time For a New HR Agenda?
2 All workforce generations are challenging
05 l 2015 HRpepperIs it Time For a New HR Agenda?23
How do you perceive the new
generation(s)?
I do experience the new
generations as challenging
to a great extent.
I do experience the new
generations as challenging
as other generations.
I don‘t experience the new
generations as challenging
at all.
1 32
05 l 2015 HRpepperIs it Time For a New HR Agenda?24
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?25
Coffee is everywhere
3 From Customer Experience to Employee Experience
Source: http://www.starbucks.com/blog/used-paper-cups-become-new-
again/624
05 l 2015 HRpepperIs it Time For a New HR Agenda?26
An example of Experience Design
3 From Customer Experience to Employee Experience
https://www.youtube.com/watch?v=EBZ9mcJuNy4
05 l 2015 HRpepperIs it Time For a New HR Agenda?27
Experience Design
3 From Customer Experience to Employee Experience
"...bringing people together in a place where they
feel comfortable celebrating coffee and
conversation. It all starts with the culture and
values of the company. We did $15 billion in
revenue this year at $5 an average sale. The
equity of the brand is how people act and the
experience they create.“
- Howard Schultz, CEO Starbucks
Source: http://www.famous-entrepreneurs.com/howard-schultz
05 l 2015 HRpepperIs it Time For a New HR Agenda?28
Positive Customer Experience
3 From Customer Experience to Employee Experience
Source: http://www.flickriver.com/photos/eriq/tags/starbucks/
05 l 2015 HRpepperIs it Time For a New HR Agenda?29
Not so positive Customer Experience
3 From Customer Experience to Employee Experience
05 l 2015 HRpepperIs it Time For a New HR Agenda?30
Memorable Customer Experience
3 From Customer Experience to Employee Experience
Source: http://www.doanhnhansaigon.vn/files/articles/2013/1078336/the-dubai-mall-large.jpg
05 l 2015 HRpepperIs it Time For a New HR Agenda?31
Not so memorable Customer Experience
3 From Customer Experience to Employee Experience
Source: http://www.promenaden-hauptbahnhof-leipzig.de/shopsuche/aldi/detail/
05 l 2015 HRpepperIs it Time For a New HR Agenda?32
Breakdown Service in Germany and Japan – The difference is a single question
3 From Customer Experience to Employee Experience
Where are you?
Source:
http://www.audi.lk/sea/brand/lk/service/servicing_your_audi/warranty_and_guarantees/audi_mob
html
05 l 2015 HRpepperIs it Time For a New HR Agenda?33
Breakdown Service in Germany and Japan – The difference is a single question
3 From Customer Experience to Employee Experience
Where do you want to go?
05 l 2015 HRpepperIs it Time For a New HR Agenda?34
Changing the point of view
3 From Customer Experience to Employee Experience
CustomerEmployeeLeader
Inside-Out
05 l 2015 HRpepperIs it Time For a New HR Agenda?35
Changing the point of view
3 From Customer Experience to Employee Experience
Outside-in
Leader Employee Customer
05 l 2015 HRpepperIs it Time For a New HR Agenda?36
Changing the point of view
3 From Customer Experience to Employee Experience
Leader Employee
Personnel work as shared responsibility between leaders, employees and HR
Customer
HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?37
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?38
4 HR practices from an employee‘s point of view
Employee Experience Design - Objects of Design
Design/ development/
delivery processes
Types of interaction
Product-/ Service-features
Artefacts
Content/ information
Work Environments /
facilities
Design principles
05 l 2015 HRpepperIs it Time For a New HR Agenda?39
Success with empathy
4 HR practices from an employee‘s point of view
New ideas
Technology
(feasibility)
Business
(viability)
Human needs
(desirability)
05 l 2015 HRpepperIs it Time For a New HR Agenda?40
Top ten psychological needs
4 HR practices from an employee‘s point of view
Self-actualizing,
meaning
Security, Control
Money,
Luxury
Influence,
Popularity
Physical Thriving,
bodily
Self-esteem,
Self-respect
Pleasure,
Stimulation
Psychological
needs
(Source: Sheldon et al., 2001)
Autonomy,
Independence
Competence,
Effectance
Relatedness,
Belonginess
05 l 2015 HRpepperIs it Time For a New HR Agenda?41
Classic Talent Grid
4 HR practices from an employee‘s point of view
Meets the
requirements
No further
potential
Following
steps
in 2-3 years
Top
potential
„fast track“
Following
steps,
short-term
Does not meet
the
requirements
(yet)
Meets the
requirements
with limitations
Exceeds the
requirements
Exceeds the
requirements
by far
Problem
case
Talent
Top performer
Top performers
with potential
Statementofpotential
Performance-Evaluation
Does placing
someone in the
Grid provide
“meaning“?
Does it motivate
me?
05 l 2015 HRpepperIs it Time For a New HR Agenda?42
Talent Management in a new way – The „Why“
4 HR practices from an employee‘s point of view
Why...
... are succession plans mostly done without involving the
person who will follow?
... do we have internally less data about our employees than
is available externally (on LinkedIn, FB, etc.)?
... do we have to follow complicated rules within our company
when we approach job candidates, but external
headhunters don‘t.
... do we, as HR, rely so much on our own knowledge of the
needs of line-managers instead of involving them in the
design process as co-creators.
... do we evaluate competences with great effort, which then
will be neglected once important promotion decisions are
being made?
... do we conceptualize over and over again instead of just
trying?
4 HR practices from an employee‘s point of view
05 l 2015 HRpepperIs it Time For a New HR Agenda?43
How strong do HR practices
address the real needs of the
employees?
HR practices fulfill
comprehensively the
needs of the employees.
HR practices fulfill the
needs of the employees to
some degree.
HR practices don‘t focus
on the needs of the
employees but on
organizational goals and
compliance regulations.
1 32
05 l 2015 HRpepperIs it Time For a New HR Agenda?44
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?45
Employee Experience Design
5 Steps to tackle Employee Experience Design
ActLearn
Abstract
Specific
1
2
3 4
6
5
1 Problemdefinition
2
3
4
5
6
Observation
Interpretation
Ideation
Prototype
Test
Sequence of prototypes to turn good ideas into great solutions
5 Steps to tackle Employee Experience Design
„Funky
Prototype“
Functional
Prototyp
Final
Prototyp
„Pepper
Prototype“
Critical
Function
Prototype
1.Work-
shop
2.Work-
shop
3.Work-
shop
4.Work-
shop
5.Work-
shop
Amount/
Comprehension
of ideas
Time
Fixed period for one iteration
(step to the next prototype) 05 l 2015 HRpepperIs it Time For a New HR Agenda?46
Inspired by Design Thinking @ HSG
05 l 2015 HRpepperIs it Time For a New HR Agenda?47
Agenda 1 Where ist the beef? Traditional business models under fire
2 Spoiling kids with apple pie and cream? All workforce
generations are challenging
3 What about a latte macchiato at the shop floor? From Customer
Experience to Employee Experience
4 Well roared lion, so what? HR practices from an employee‘s point
of view
5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design
6 Old wine in new bottles? A new agenda for HR
05 l 2015 HRpepperIs it Time For a New HR Agenda?48
6 A new agenda for HR
Yes:
NO:
To think about customer and
employee needs is not new!
Why are so many services and
HR-Offerings far a way of the real
needs of the user?
Source: http://www.zur-weinsteige.de/hotel-stuttgart/restaurant-bar/weinkeller-stuttgart.php
05 l 2015 HRpepperIs it Time For a New HR Agenda?49
6 A new agenda for HR
To adress the „War for Hearts and Minds“
is crucial to be sustainable and successful
as an organisation.
http://www.zur-weinsteige.de/hotel-stuttgart/restaurant-bar/weinkeller-stuttgart.php
Does this make sense to you?
HRpepper GmbH & Co. KGaA
Tempelhofer Ufer 11, 10963 Berlin
meifert@hrpepper.de
T +49 30 2593575 0
F +49 30 2593575 5

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Time for a new HR agenda

  • 1. Is it Time For a New HR Agenda? Dr. Matthias Meifert Munich / May, 12th 2015
  • 2. 05 l 2015 HRpepperIs it Time For a New HR Agenda?2 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 3. Sammlung von verschiedenen Trend-Studien Oder sind das die üblichen Verdächtigen? 05 l 2015 HRpepper3
  • 4. 05 l 2015 HRpepperIs it Time For a New HR Agenda?4 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 5. 05 l 2015 HRpepperIs it Time For a New HR Agenda?5 Danger: Business Models in Jeopardy 1 Traditional business models under fire
  • 6. 05 l 2015 HRpepperIs it Time For a New HR Agenda?6 Different Business Models (1/2) 1 Traditional business models under fire Source: http://www.landshuter-kurzfilmfestival.de/presse.html
  • 7. 05 l 2015 HRpepperIs it Time For a New HR Agenda?7 Different Business Models (2/2) 1 Traditional business models under fire Source: http://lifestylewebtv.com/2013/11/27/new-offerings-in-home-and-on- the-go-entertainment-how-to-decode-the-many-options/
  • 8. 05 l 2015 HRpepperIs it Time For a New HR Agenda?8 Different Business Models (1/2) 1 Traditional business models under fire Source: http://www.buhmann-gmbh.de/Regalsysteme
  • 9. 05 l 2015 HRpepperIs it Time For a New HR Agenda?9 Different Business Models (2/2) 1 Traditional business models under fire Source: http://www.amazon.de/kindle-ereader-ebook- reader/dp/B007HCCOD0#hardware Source: http://www.computerbild.de/artikel/cb-News-Amazon-Fire-Phone- Smartphone-6821810.html
  • 10. 05 l 2015 HRpepperIs it Time For a New HR Agenda?10 Keep up with the Time (1/2) 1 Traditional business models under fire
  • 11. Is it Time For a New HR Agenda?11 Keep up with the Time (2/2) 1 Traditional business models under fire Source: http://recode.net/2014/05/27/googles-new-self-driving-car-ditches-the-steering-wheel/
  • 12. 05 l 2015 HRpepperIs it Time For a New HR Agenda?12 What happens if you to try to block innovation... (1/3) 1 Traditional business models under fire Source: http://www.express.co.uk/life-style/science-technology/481703/Uber-app-protest-by- London-black-taxi-s-brings-capital-to-a-standstill
  • 13. 05 l 2015 HRpepperIs it Time For a New HR Agenda?13 What happens if you to try to block innovation... (2/3) 1 Traditional business models under fire Source: http://qz.com/220339/londons-cabbies-just-gave-uber-its-biggest-boost-yet-by-striking-against-uber/
  • 14. 05 l 2015 HRpepperIs it Time For a New HR Agenda?14 What happens if you to try to block innovation... (3/3) 1 Traditional business models under fire http://qz.com/220339/londons-cabbies-just-gave-uber-its-biggest-boost-yet-by-striking-against-uber/ Resistance is futile Source: http://www.comicvine.com/forums/battles-7/borg-vs-chaos-marines- 1467288/
  • 15. 05 l 2015 HRpepperIs it Time For a New HR Agenda?15 The huge, all-devouring Black Hole 1 Traditional business models under fire ?
  • 16. 05 l 2015 HRpepperIs it Time For a New HR Agenda?16 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 17. 05 l 2015 HRpepperIs it Time For a New HR Agenda?17 2 All workforce generations are challenging Gen Y Gen Z
  • 18. 2 All workforce generations are challenging Chronological classification of Generations and their attitudes towards work 18 05 l 2015 HRpepper The Boomers 1946 – 1964 „live to work“ Generation X 1965 – 1979 „work to live“ Generation Y 1980 – 1994 „arranging work and life“ Generation Z 1995 – today „live first – work afterwards“ Is it Time For a New HR Agenda?
  • 19. 05 l 2015 HRpepperIs it Time For a New HR Agenda?19 2 All workforce generations are challenging Characteristics or stereotypes?
  • 20. 05 l 2015 HRpepperIs it Time For a New HR Agenda?20 2 All workforce generations are challenging Characteristics or stereotypes? ... share a high affinity for the internet. ... expect companies to adjust their values to their own belief systems. ... do not want to lead. ... value ethical behaviour more than money. ... find companies with short-term ROI unattractive. ... want children from the beginning of their career. ... say “Yes” to Life-Balance and honorary office. The young generations...
  • 21. 21 2 All workforce generations are challenging „The children now love luxury. They have bad manners, contempt for authority. They show disrespect for elders and love chatter in place of exercise. They no longer rise when elders enter the room. They contradict their parents and tyrannize their teachers.“ Socrates 05 l 2015 HRpepperIs it Time For a New HR Agenda?
  • 22. 22 2 All workforce generations are challenging „The children now love luxury. They have bad manners, contempt for authority. They show disrespect for elders and love chatter in place of exercise. They no longer rise when elders enter the room. They contradict their parents and tyrannize their teachers.“ Socrates 05 l 2015 HRpepperIs it Time For a New HR Agenda?
  • 23. 2 All workforce generations are challenging 05 l 2015 HRpepperIs it Time For a New HR Agenda?23 How do you perceive the new generation(s)? I do experience the new generations as challenging to a great extent. I do experience the new generations as challenging as other generations. I don‘t experience the new generations as challenging at all. 1 32
  • 24. 05 l 2015 HRpepperIs it Time For a New HR Agenda?24 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 25. 05 l 2015 HRpepperIs it Time For a New HR Agenda?25 Coffee is everywhere 3 From Customer Experience to Employee Experience Source: http://www.starbucks.com/blog/used-paper-cups-become-new- again/624
  • 26. 05 l 2015 HRpepperIs it Time For a New HR Agenda?26 An example of Experience Design 3 From Customer Experience to Employee Experience https://www.youtube.com/watch?v=EBZ9mcJuNy4
  • 27. 05 l 2015 HRpepperIs it Time For a New HR Agenda?27 Experience Design 3 From Customer Experience to Employee Experience "...bringing people together in a place where they feel comfortable celebrating coffee and conversation. It all starts with the culture and values of the company. We did $15 billion in revenue this year at $5 an average sale. The equity of the brand is how people act and the experience they create.“ - Howard Schultz, CEO Starbucks Source: http://www.famous-entrepreneurs.com/howard-schultz
  • 28. 05 l 2015 HRpepperIs it Time For a New HR Agenda?28 Positive Customer Experience 3 From Customer Experience to Employee Experience Source: http://www.flickriver.com/photos/eriq/tags/starbucks/
  • 29. 05 l 2015 HRpepperIs it Time For a New HR Agenda?29 Not so positive Customer Experience 3 From Customer Experience to Employee Experience
  • 30. 05 l 2015 HRpepperIs it Time For a New HR Agenda?30 Memorable Customer Experience 3 From Customer Experience to Employee Experience Source: http://www.doanhnhansaigon.vn/files/articles/2013/1078336/the-dubai-mall-large.jpg
  • 31. 05 l 2015 HRpepperIs it Time For a New HR Agenda?31 Not so memorable Customer Experience 3 From Customer Experience to Employee Experience Source: http://www.promenaden-hauptbahnhof-leipzig.de/shopsuche/aldi/detail/
  • 32. 05 l 2015 HRpepperIs it Time For a New HR Agenda?32 Breakdown Service in Germany and Japan – The difference is a single question 3 From Customer Experience to Employee Experience Where are you? Source: http://www.audi.lk/sea/brand/lk/service/servicing_your_audi/warranty_and_guarantees/audi_mob html
  • 33. 05 l 2015 HRpepperIs it Time For a New HR Agenda?33 Breakdown Service in Germany and Japan – The difference is a single question 3 From Customer Experience to Employee Experience Where do you want to go?
  • 34. 05 l 2015 HRpepperIs it Time For a New HR Agenda?34 Changing the point of view 3 From Customer Experience to Employee Experience CustomerEmployeeLeader Inside-Out
  • 35. 05 l 2015 HRpepperIs it Time For a New HR Agenda?35 Changing the point of view 3 From Customer Experience to Employee Experience Outside-in Leader Employee Customer
  • 36. 05 l 2015 HRpepperIs it Time For a New HR Agenda?36 Changing the point of view 3 From Customer Experience to Employee Experience Leader Employee Personnel work as shared responsibility between leaders, employees and HR Customer HR
  • 37. 05 l 2015 HRpepperIs it Time For a New HR Agenda?37 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 38. 05 l 2015 HRpepperIs it Time For a New HR Agenda?38 4 HR practices from an employee‘s point of view Employee Experience Design - Objects of Design Design/ development/ delivery processes Types of interaction Product-/ Service-features Artefacts Content/ information Work Environments / facilities Design principles
  • 39. 05 l 2015 HRpepperIs it Time For a New HR Agenda?39 Success with empathy 4 HR practices from an employee‘s point of view New ideas Technology (feasibility) Business (viability) Human needs (desirability)
  • 40. 05 l 2015 HRpepperIs it Time For a New HR Agenda?40 Top ten psychological needs 4 HR practices from an employee‘s point of view Self-actualizing, meaning Security, Control Money, Luxury Influence, Popularity Physical Thriving, bodily Self-esteem, Self-respect Pleasure, Stimulation Psychological needs (Source: Sheldon et al., 2001) Autonomy, Independence Competence, Effectance Relatedness, Belonginess
  • 41. 05 l 2015 HRpepperIs it Time For a New HR Agenda?41 Classic Talent Grid 4 HR practices from an employee‘s point of view Meets the requirements No further potential Following steps in 2-3 years Top potential „fast track“ Following steps, short-term Does not meet the requirements (yet) Meets the requirements with limitations Exceeds the requirements Exceeds the requirements by far Problem case Talent Top performer Top performers with potential Statementofpotential Performance-Evaluation Does placing someone in the Grid provide “meaning“? Does it motivate me?
  • 42. 05 l 2015 HRpepperIs it Time For a New HR Agenda?42 Talent Management in a new way – The „Why“ 4 HR practices from an employee‘s point of view Why... ... are succession plans mostly done without involving the person who will follow? ... do we have internally less data about our employees than is available externally (on LinkedIn, FB, etc.)? ... do we have to follow complicated rules within our company when we approach job candidates, but external headhunters don‘t. ... do we, as HR, rely so much on our own knowledge of the needs of line-managers instead of involving them in the design process as co-creators. ... do we evaluate competences with great effort, which then will be neglected once important promotion decisions are being made? ... do we conceptualize over and over again instead of just trying?
  • 43. 4 HR practices from an employee‘s point of view 05 l 2015 HRpepperIs it Time For a New HR Agenda?43 How strong do HR practices address the real needs of the employees? HR practices fulfill comprehensively the needs of the employees. HR practices fulfill the needs of the employees to some degree. HR practices don‘t focus on the needs of the employees but on organizational goals and compliance regulations. 1 32
  • 44. 05 l 2015 HRpepperIs it Time For a New HR Agenda?44 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 45. 05 l 2015 HRpepperIs it Time For a New HR Agenda?45 Employee Experience Design 5 Steps to tackle Employee Experience Design ActLearn Abstract Specific 1 2 3 4 6 5 1 Problemdefinition 2 3 4 5 6 Observation Interpretation Ideation Prototype Test
  • 46. Sequence of prototypes to turn good ideas into great solutions 5 Steps to tackle Employee Experience Design „Funky Prototype“ Functional Prototyp Final Prototyp „Pepper Prototype“ Critical Function Prototype 1.Work- shop 2.Work- shop 3.Work- shop 4.Work- shop 5.Work- shop Amount/ Comprehension of ideas Time Fixed period for one iteration (step to the next prototype) 05 l 2015 HRpepperIs it Time For a New HR Agenda?46 Inspired by Design Thinking @ HSG
  • 47. 05 l 2015 HRpepperIs it Time For a New HR Agenda?47 Agenda 1 Where ist the beef? Traditional business models under fire 2 Spoiling kids with apple pie and cream? All workforce generations are challenging 3 What about a latte macchiato at the shop floor? From Customer Experience to Employee Experience 4 Well roared lion, so what? HR practices from an employee‘s point of view 5 1 – 2 – 3 yours? Steps to tackle Employee Experience Design 6 Old wine in new bottles? A new agenda for HR
  • 48. 05 l 2015 HRpepperIs it Time For a New HR Agenda?48 6 A new agenda for HR Yes: NO: To think about customer and employee needs is not new! Why are so many services and HR-Offerings far a way of the real needs of the user? Source: http://www.zur-weinsteige.de/hotel-stuttgart/restaurant-bar/weinkeller-stuttgart.php
  • 49. 05 l 2015 HRpepperIs it Time For a New HR Agenda?49 6 A new agenda for HR To adress the „War for Hearts and Minds“ is crucial to be sustainable and successful as an organisation. http://www.zur-weinsteige.de/hotel-stuttgart/restaurant-bar/weinkeller-stuttgart.php
  • 50. Does this make sense to you? HRpepper GmbH & Co. KGaA Tempelhofer Ufer 11, 10963 Berlin meifert@hrpepper.de T +49 30 2593575 0 F +49 30 2593575 5

Editor's Notes

  1. Name of the game: coppit (deutscher Name: „Fang den Hut“). The purpose of the board game is to capture the hats of the opponents by landing on top of them. Cinema attendance in the USA and Canada decreased from 1.57 billion people in 2002 to 1.34 billion in 2013 (source: The National Association of Theatre Owners). Germany: 159 mio (2002) compared to 127 mio (2013) (source: Statista)
  2. Name of the game: coppit (deutscher Name: „Fang den Hut“). The purpose of the board game is to capture the hats of the opponents by landing on top of them. Cinema attendance in the USA and Canada decreased from 1.57 billion people in 2002 to 1.34 billion in 2013 (source: The National Association of Theatre Owners). Germany: 159 mio (2002) compared to 127 mio (2013) (source: Statista)
  3. Sales figures of stationary book trade decreased from 5.48 billion in 2000 to 4.6 billion Euro in 2012 in Germany (Source: www.Zeit.de) Amazon now operates multinational websites that sell the company’s Kindle e-reader, digital media and electronics, general merchandise such as apparel, groceries, and home furnishings, and platforms for self-publishing, e-commerce, hosting, and online advertising (source: Forrester research). Revenue went up to 74.45 billion $ in 2013 compared to 61.09 billion $ in 2012 (2004: 6,92 billion $) (Source:statista)
  4. Sales figures of stationary book trade decreased from 5.48 billion in 2000 to 4.6 billion Euro in 2012 in Germany (Source: www.Zeit.de) Amazon now operates multinational websites that sell the company’s Kindle e-reader, digital media and electronics, general merchandise such as apparel, groceries, and home furnishings, and platforms for self-publishing, e-commerce, hosting, and online advertising (source: Forrester research). Revenue went up to 74.45 billion $ in 2013 compared to 61.09 billion $ in 2012 (2004: 6,92 billion $) (Source:statista)
  5. Uber: connect passengers with drivers of vehicles for hire and ridesharing services. All hiring and payment is handled exclusively through Uber and not with the driver personally. Taxi associations claim Uber routes its payments through headquarters in the Netherlands to minimise its corporation tax payments in France, the UK and Germany Cab-drivers in London striked against the app „Uber“ which gave the app its biggest boost. Downloading rates went up to 850% compared to the same day a week earlier. It was placed on GBs overall download ranking on rank 2 after the strike.
  6. Uber: connect passengers with drivers of vehicles for hire and ridesharing services. All hiring and payment is handled exclusively through Uber and not with the driver personally. Taxi associations claim Uber routes its payments through headquarters in the Netherlands to minimise its corporation tax payments in France, the UK and Germany Cab-drivers in London striked against the app „Uber“ which gave the app its biggest boost. Downloading rates went up to 850% compared to the same day a week earlier. It was placed on GBs overall download ranking on rank 2 after the strike.
  7. Uber: connect passengers with drivers of vehicles for hire and ridesharing services. All hiring and payment is handled exclusively through Uber and not with the driver personally. Taxi associations claim Uber routes its payments through headquarters in the Netherlands to minimise its corporation tax payments in France, the UK and Germany Cab-drivers in London striked against the app „Uber“ which gave the app its biggest boost. Downloading rates went up to 850% compared to the same day a week earlier. It was placed on GBs overall download ranking on rank 2 after the strike.
  8. Woolworth: The chain went out of business in July 1997, when the company decided to focus on the Foot Locker division and renamed itself Venator Group. Retail chains using the Woolworth name survive in Germany, Austria, Mexico, South Africa and, until the start of 2009, in the United Kingdom. By Woolworth’s 100th anniversary in 1979, it had become the largest department store chain in the world, according to the Guinness Book of World Records.
  9. Fazit: Sinn vermitteln! Agieren auf Augenhöhe Mehrwert schaffen: Unterstützung Entlastung Entwicklung Abschottung Komplexitätsverarbeitung
  10. 1999 gebaut
  11. Betrieb aufgenommen am 07. April 2014