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Ulf Grüner, www.ulfgruener.de, 2013
Toexplorestrangenewworlds
Toseekoutnewlifeandnew
civilizations
Toboldlygowherenoonehas
gonebefore
startrek
Ulf Grüner, www.ulfgruener.de, 2013
Storytellin
gmultimedia
lsocialweb
Begriffe & Kategorien für den Diskurs
Versuch einer Systematik
Ulf Grüner, www.ulfgruener.de, 2013
diskursbish
er
Ulf Grüner, www.ulfgruener.de, 2013
Er begreift früh: Nichts ist stärker als die Wirklichkeit,
man muss nur die interessanteste
Perspektive wählen. Deshalb beobachtet
er nicht die Vögel, er beobachtet die
Vogelbeobachter.
http://www.zeit.de/2011/26/Fotograf-Martin-Parr/seite-2
Ulf Grüner, www.ulfgruener.de, 2013
die gnadenhafte
Gegenwart des
Originalshttp://orthodoxie-in-deutschland.de über die IKONE
Ulf Grüner, www.ulfgruener.de, 2013
Ikone:
Authentizitätsbehauptung(Volker Wortmann, Köln 2003, Seite 219)
Ulf Grüner, www.ulfgruener.de, 2013
Kurzgeschichten
https://twitter.com/novelsin3lines
Felix Feneon
Le Matin
Paris 1906
Ulf Grüner, www.ulfgruener.de, 2013
screenshot felix feneon twitter
Ulf Grüner, www.ulfgruener.de, 2013
Ulf Grüner, www.ulfgruener.de, 2013
I
The Birth of 'The New Journalism';
Eyewitness Report by Tom Wolfe
Participant Reveals Main Factors Leading to Demise of the Novel, Rise of New Style Covering Events
By Tom Wolfe
From the February 14, 1972 issue of New York Magazine.
I. The Feature Game
doubt if many of the aces I will be extolling in this story went
into journalism with the faintest notion of creating a "new"
journalism, a "higher" journalism, or even a mildly improved
variety. I know they never dreamed that anything they were going
to write for newspapers or magazines would wreak such evil havoc
in the literary world . . . causing panic, dethroning the novel as the
number one literary genre, starting the first new direction in
American literature in half a century . . . Nevertheless, that is what
has happened. Bellow, Barth, Updike—even the best of the lot,
Philip Roth—the novelists are all out there ransacking the literary
histories and sweating it out, wondering where they now stand.
Damn it all, Saul, the Huns have arrived. . .
God knows I didn't have anything new in mind, much less anything literary, when I took my first
newspaper job. I had a fierce and unnatural craving for something else entirely. Chicago, 1928, that was
the general idea . . . Drunken reporters out on the ledge of the News peeing into the Chicago River at dawn
. . . Nights down at the saloon listening to "Back of the Stockyards" being sung by a baritone who was only
a lonely blind bulldyke with lumps of milk glass for eyes . . . Nights down at the detective bureau—it was
Ulf Grüner, www.ulfgruener.de, 2013
Robert S. Boynton http://www.thenewnewjournalism.com. In seinem Modell des New New Journalism zieht er Bilanz und erneuert das berühmte Ideal des New Journalism, 1973 von Tom Wolfe postuliert, aber Jahre,
manche sagen Jahrhunderte,
zuvor schon von anderen praktiziert –
„reportorially based,
narrative-driven long-
form nonfiction“ mit
„license to experiment“
(Boynton, xi; zur Historie ab Seite xix )
Ulf Grüner, www.ulfgruener.de, 2013
„True stories“
Die Prinzipien sind eigentlich simpel:
„The New Journalism
... uses complete dialogue, rather than the snippets quoted in daily journalism"
... proceeds scene by scene, much as in a movie"
... incorporates varying points of view"
... Rigorously reported, the New Journalism reads 'like a story‘". -
... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.
New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.
„Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“
Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -
„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.
Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
Ulf Grüner, www.ulfgruener.de, 2013
... proceeds scene by scene, much as in a movie"
... incorporates varying points of view"
... Rigorously reported, the New Journalism reads 'like a story‘". -
... „close-to-the-skin
reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.
New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.
„Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“
Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -
„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.
Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
Ulf Grüner, www.ulfgruener.de, 2013
... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.
New Journalism is
„placing the author at
the center of the story,
channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.
„Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“
Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -
„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.
Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
Ulf Grüner, www.ulfgruener.de, 2013
Und wo Wolfe mehr die
Oberfläche interessiert, mehr
der Gestus und der Habitus,
gräbt der New New Journalism
tiefer, ist umfassender am
Kontext interessiert.-
„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.
Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
Ulf Grüner, www.ulfgruener.de, 2013
... incorporates varying points of view"
... Rigorously reported, the New Journalism reads 'like a story‘". -
... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.
New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.
„Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“
Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -
„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge
the gap between their
subjective perspective and the
reality they are observing“.
Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
Ulf Grüner, www.ulfgruener.de, 2013
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.
Und: „They can render
reality in a way that is
both accurate and
aesthetically pleasing“.
The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
Ulf Grüner, www.ulfgruener.de, 2013
The new rules
of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009
http://www.guardian.co.uk/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news
0
Ulf Grüner, www.ulfgruener.de, 2013
The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009
... invite our
audience to
participatein the journalism process,
-> in a variety of ways
-> a multi-directional flow of news and information
-> in which the audience plays a vital role.
1
Ulf Grüner, www.ulfgruener.de, 2013
The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009
-> in a variety of ways
-> a multi-
directional flow
of news and
information
1
Ulf Grüner, www.ulfgruener.de, 2013
The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009 1
make conversationan essential
element of our mission.
We would create a service to notify online readers, should they choose to sign up for it, of errors we've learned about in our journalism.
Users of this service could choose to be notified of major errors only (in our judgment) or all errors, however insignificant we may believe them to be.
Ulf Grüner, www.ulfgruener.de, 2013
The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009 2
Transparency would
be a core element of our
journalism.
One example of many: every print article would have an accompanying box called "Things We Don't Know," a list of questions our journalists couldn't answer in their reporting.
TV and radio stories would mention the key unknowns. Whatever the medium, the organisation's website would include an invitation to the audience to help fill in the holes, which exist in
every story.
Ulf Grüner, www.ulfgruener.de, 2013
The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009
an ongoing mission to help them understand the truth.
We would replace PR-speak and certain Orwellian words and expressions with more neutral, precise
language
3
Ulf Grüner, www.ulfgruener.de, 2013
The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009
an ongoing mission to help them understandthe truth.
4
Ulf Grüner, www.ulfgruener.de, 2013
an ongoing mission to help them understand the
truth.
Ulf Grüner, www.ulfgruener.de, 2013
Die Deutsche Bühne, 08/2011
Ulf Grüner, www.ulfgruener.de, 2013
Paul Bradshaw onlinejournalismblog.co.uk
Ulf Grüner, www.ulfgruener.de, 2013
Authentizitäts
fiktionen
Ulf Grüner, www.ulfgruener.de, 2013
diskursbish
erFazit
Ulf Grüner, www.ulfgruener.de, 2013
Authentifizierungs
strategien
Ulf Grüner, www.ulfgruener.de, 2013
Reportage als Ikone
« Wer hinschaut .... wird hingeführt zur Schau des
Originals.»
Ulf Grüner, www.ulfgruener.de, 2013
persönliche
Authentizität
oder
Rollen-Authentizität
Ulf Grüner, www.ulfgruener.de, 2013
„Transparency
would be a core
element of our
journalism“ (Dan Gillmore)
Ulf Grüner, www.ulfgruener.de, 2013
+ O-Töne, Zitate
+ Alltagssprache
+ Geräusche, Atmo
+ Transparenz (Making-of)
+ Verortung im Vertrauten
+ Kontext
Ulf Grüner, www.ulfgruener.de, 2013
ThesenDefin
ition
Ulf Grüner, www.ulfgruener.de, 2013
ThesenDefin
ition1Was
ist
Ulf Grüner, www.ulfgruener.de, 2013
(1) ... ist immer mittendrin: hat nie Anfang und Ende
... ist immer Fragment
(2) ... ist immer Dialog
(3) ... ist besonders nah: authentisch
(4) ... ist immer trans-medial
(5) ... muss experimentieren
Ulf Grüner, www.ulfgruener.de, 2013
ThesenDefin
ition2Wann
gelingt
Ulf Grüner, www.ulfgruener.de, 2013
Storytelling multimedial unterscheidet sich besonders durch
1> Verknüpfung
1>1 verschiedener Medien Text, Foto, Grafik, Interaktivität, Video, Audio...
1>2 verschiedener Plattformen Web, Google Glass, Radio, DAB+, TV, Smartphone, Tablet ...
2> Partizipation des Publikums
(von share & like bis Mitarbeit)
>>> kurz: Kontext
Ulf Grüner, www.ulfgruener.de, 2013
Storytelling
multimedial ist gut
gelungen, wenn es ...
Ulf Grüner, www.ulfgruener.de, 2013
Storytelling multimedial ist gut gelungen, wenn es
... uns irritiert
... uns dazu bringt, Fragen zu stellen
... uns zum Klick & Share veranlasst
>>> uns bewegt <<<
Ulf Grüner, www.ulfgruener.de, 2013
Storytelling multimedial ist gut gelungen, wenn es
... transparent ist
... unmittelbar ist
(„authentisch“)
Ulf Grüner, www.ulfgruener.de, 2013
Szenen
Plot-Points
Plot-Points
Charaktere
Relevanz
Storytelling multimedial ist gut gelungen, wenn es
... zentral auf echten
Szenen basiert.
Bei einem Ereignis passiert etwas.
In einer Szene passiert mehr:
In einer Szene kämpft jemand.
Ulf Grüner, www.ulfgruener.de, 2013
ThesenDefin
ition3Was
braucht
Ulf Grüner, www.ulfgruener.de, 2013
Paul Bradshaw onlinejournalismblog.co.uk
Ulf Grüner, www.ulfgruener.de, 2013
Content
Context
Code
Kuratieren
Werkzeuge
Zusammenhang
eigene Inhalte
Ulf Grüner, www.ulfgruener.de, 2013
Content
Context
Code
Kuratieren
Konkretion
Formen
Werkzeuge
Zusammenhang
eigene Inhalte
Kategorien:
Struktur
Ulf Grüner, www.ulfgruener.de, 2013
Kuratieren
St
ru
kt
ur
um
se
tz
un
g
Ulf Grüner, www.ulfgruener.de, 2013
Content
Context
Code
Tiefe
Informationen
unterschiedlicher Vertiefung:
+ News
+ Analyse
+ Lexikon
+ Kommentar
+ Timeline
+ Interview
... etc.
Transparenz
Vorgeschichte
Dialog
Dialog
Links
Share
Embed
Like
Comment
Crowdsourcing
Aggregation
Kuratieren
Crowdsourcing
Kommentare
Medien
Web-Video/Audio:
HD - Remix - Live
On-demand
Foto: HD, Lytro
interaktiv & verknüpft
multi-platform
SecondScreen
trans-media:
Kombination unterschiedlicher
Plattformen und Medien
+ parallele Verbreitung
+ verknüpftes Erzählen
Minutenprotokoll
Live-Ticker
Tagebuch
Feature
wann - was - wo
Links
Verlauf
Timeline
Stream
Ziele
Interaktivität
Orientierung (Usability)
mobilWerkzeuge
Zusammenhang
eigene Inhalte
Orientierung (journalistische
Klarheit und Sprache)
Dramaturgie
… lineare und nicht-lineare
Rezeptionswege konzipieren
unterschiedliche Tempi der
Erzählweise passend
zur Dramaturgie
Angebote der individuellen
Vertiefung
Interaktivität
Transparenz
Dialog
Tiefe
Verlauf
Verständlichkeit
Verständnis
Ulf Grüner, www.ulfgruener.de, 2013
1. Orientierung
2. Drama und Dramaturgie
3. Tempi
4. Tiefe
5. Interaktivität
= zusammenfassendes Kriterium aller vorherigen Kriterien
Ulf Grüner, www.ulfgruener.de, 2013
Toexplorestrangenewworlds
Toseekoutnewlifeandnew
civilizations
Toboldlygowherenoonehas
gonebefore
startrek
Ulf Grüner, www.ulfgruener.de, 2013
trendspersp
ektiven
Ulf Grüner, www.ulfgruener.de, 2013
amorph
disruptive
Fazit
Rapid
Prototyping
Ulf Grüner, www.ulfgruener.de, 2013
Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, Sweden
Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating
new jobs, such as these seven:
1.Traffic conductor– "Someone who knows how to drive traffic to where we can
monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really
coming from.”
2.Editorial events director– a person who helps connect your editorial
efforts with what is going on in the community.
3.Crowd intake co-ordinator– “We need someone to guarantee we always
have the best pictures, videos, etc.,” Ms Novak says.
4.Community journalism educator– to help people become better
contributors.
5.Transparency and integrity controller– to make it clear
what information is from whom.
6.Chief of crowd creativity– “We need to work to help make the crowd more
creative," Ms Novak says. We need to be more specific and more inviting to get them to think more
positively and more creatively, she adds.
7.Editorial quantifier– if we are to survive, Ms Novak says, we need to calculate
what content is interesting to readers. We need to move our thinking from “clicks” (on an article) to
“time” (spent on reading it).
Ulf Grüner, www.ulfgruener.de, 2013
Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, Sweden
Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating
new jobs, such as these seven:
1.Traffic conductor– "Someone who knows how to drive traffic to where we can
monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really
coming from.”
2.Editorial events director– a person who helps connect your editorial
efforts with what is going on in the community.
3.Crowd intake co-ordinator– “We need someone to guarantee we always
have the best pictures, videos, etc.,” Ms Novak says.
4.Community journalism educator– to help people become better
contributors.
5.Transparency and integrity controller– to make it clear
what information is from whom.
6.Chief of crowd creativity– “We need to work to help make the crowd more
creative," Ms Novak says. We need to be more specific and more inviting to get them to think more
positively and more creatively, she adds.
7.Editorial quantifier– calculate what content is interesting to readers. We need
to move our thinking from “clicks” (on an article) to “time” (spent on reading it).
verkaufen
verkaufen
dialog
dialog
dialog
qualität
qualität
Ulf Grüner, www.ulfgruener.de, 2013
Rollen
Kompetenzen
Abläufe
Strukturen
Ulf Grüner, www.ulfgruener.de, 2013
Reporter/innen
ulfgruener.de | 2013

produzieren
gestalten
kuratieren
Ulf Grüner, www.ulfgruener.de, 2013
Reporter/innen

produzieren
gestalten
kuratieren
Zitate, O-Töne, Szenen.
Visualisierung.
News.
Ulf Grüner, www.ulfgruener.de, 2013
Reporter/innen

produzieren
gestalten
kuratieren
Kontext.
Transparenz.
Kontrolle, Filter.
Ulf Grüner, www.ulfgruener.de, 2013
Reporter/innen

produzieren
gestalten
kuratieren
Dialog.
Auswahl.
Kontext, Einordnen.
Ulf Grüner, www.ulfgruener.de, 2013
„Liquid Newsroom“
ulfgruener.de | 2013

beliefert sein
Publikum laufend mit
Nachrichten
stets im passenden
Medium
Steffen Konrath http://www.nextlevelofnews.com/2012/02/how-the-liquid-newsroom-will-change-the-process-of-real-time-news-curation.html
-> Agile Newsroom
ulfgruener.de | 2013

beliefert sein
Publikum mit Analyse
& Hintergrund
kombiniert die
passenden Medien
hat wechselnde Teams
nach Thema & Anlaß
Ulf Grüner, www.ulfgruener.de, 2013
Toexplorestrangenewworlds
Toseekoutnewlifeandnew
civilizations
Toboldlygowherenoonehas
gonebefore
startrek

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Thesen storytelling-multimedial-ulfgruener

  • 1. Ulf Grüner, www.ulfgruener.de, 2013 Toexplorestrangenewworlds Toseekoutnewlifeandnew civilizations Toboldlygowherenoonehas gonebefore startrek
  • 2. Ulf Grüner, www.ulfgruener.de, 2013 Storytellin gmultimedia lsocialweb Begriffe & Kategorien für den Diskurs Versuch einer Systematik
  • 3. Ulf Grüner, www.ulfgruener.de, 2013 diskursbish er
  • 4. Ulf Grüner, www.ulfgruener.de, 2013 Er begreift früh: Nichts ist stärker als die Wirklichkeit, man muss nur die interessanteste Perspektive wählen. Deshalb beobachtet er nicht die Vögel, er beobachtet die Vogelbeobachter. http://www.zeit.de/2011/26/Fotograf-Martin-Parr/seite-2
  • 5. Ulf Grüner, www.ulfgruener.de, 2013 die gnadenhafte Gegenwart des Originalshttp://orthodoxie-in-deutschland.de über die IKONE
  • 6. Ulf Grüner, www.ulfgruener.de, 2013 Ikone: Authentizitätsbehauptung(Volker Wortmann, Köln 2003, Seite 219)
  • 7. Ulf Grüner, www.ulfgruener.de, 2013 Kurzgeschichten https://twitter.com/novelsin3lines Felix Feneon Le Matin Paris 1906
  • 8. Ulf Grüner, www.ulfgruener.de, 2013 screenshot felix feneon twitter
  • 10. Ulf Grüner, www.ulfgruener.de, 2013 I The Birth of 'The New Journalism'; Eyewitness Report by Tom Wolfe Participant Reveals Main Factors Leading to Demise of the Novel, Rise of New Style Covering Events By Tom Wolfe From the February 14, 1972 issue of New York Magazine. I. The Feature Game doubt if many of the aces I will be extolling in this story went into journalism with the faintest notion of creating a "new" journalism, a "higher" journalism, or even a mildly improved variety. I know they never dreamed that anything they were going to write for newspapers or magazines would wreak such evil havoc in the literary world . . . causing panic, dethroning the novel as the number one literary genre, starting the first new direction in American literature in half a century . . . Nevertheless, that is what has happened. Bellow, Barth, Updike—even the best of the lot, Philip Roth—the novelists are all out there ransacking the literary histories and sweating it out, wondering where they now stand. Damn it all, Saul, the Huns have arrived. . . God knows I didn't have anything new in mind, much less anything literary, when I took my first newspaper job. I had a fierce and unnatural craving for something else entirely. Chicago, 1928, that was the general idea . . . Drunken reporters out on the ledge of the News peeing into the Chicago River at dawn . . . Nights down at the saloon listening to "Back of the Stockyards" being sung by a baritone who was only a lonely blind bulldyke with lumps of milk glass for eyes . . . Nights down at the detective bureau—it was
  • 11. Ulf Grüner, www.ulfgruener.de, 2013 Robert S. Boynton http://www.thenewnewjournalism.com. In seinem Modell des New New Journalism zieht er Bilanz und erneuert das berühmte Ideal des New Journalism, 1973 von Tom Wolfe postuliert, aber Jahre, manche sagen Jahrhunderte, zuvor schon von anderen praktiziert – „reportorially based, narrative-driven long- form nonfiction“ mit „license to experiment“ (Boynton, xi; zur Historie ab Seite xix )
  • 12. Ulf Grüner, www.ulfgruener.de, 2013 „True stories“ Die Prinzipien sind eigentlich simpel: „The New Journalism ... uses complete dialogue, rather than the snippets quoted in daily journalism" ... proceeds scene by scene, much as in a movie" ... incorporates varying points of view" ... Rigorously reported, the New Journalism reads 'like a story‘". - ... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“. New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“. „Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“ Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. - „Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton. Die Journalisten bringen „a distinct set of cultural and social concerns to their work“ Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“. Und: „They can render reality in a way that is both accurate and aesthetically pleasing“. The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  • 13. Ulf Grüner, www.ulfgruener.de, 2013 ... proceeds scene by scene, much as in a movie" ... incorporates varying points of view" ... Rigorously reported, the New Journalism reads 'like a story‘". - ... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“. New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“. „Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“ Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. - „Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton. Die Journalisten bringen „a distinct set of cultural and social concerns to their work“ Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“. Und: „They can render reality in a way that is both accurate and aesthetically pleasing“. The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  • 14. Ulf Grüner, www.ulfgruener.de, 2013 ... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“. New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“. „Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“ Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. - „Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton. Die Journalisten bringen „a distinct set of cultural and social concerns to their work“ Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“. Und: „They can render reality in a way that is both accurate and aesthetically pleasing“. The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  • 15. Ulf Grüner, www.ulfgruener.de, 2013 Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert.- „Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton. Die Journalisten bringen „a distinct set of cultural and social concerns to their work“ Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“. Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
  • 16. Ulf Grüner, www.ulfgruener.de, 2013 ... incorporates varying points of view" ... Rigorously reported, the New Journalism reads 'like a story‘". - ... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“. New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“. „Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“ Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. - „Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton. Die Journalisten bringen „a distinct set of cultural and social concerns to their work“ Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“. Und: „They can render reality in a way that is both accurate and aesthetically pleasing“. The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  • 17. Ulf Grüner, www.ulfgruener.de, 2013 Die Journalisten bringen „a distinct set of cultural and social concerns to their work“ Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“. Und: „They can render reality in a way that is both accurate and aesthetically pleasing“. The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  • 18. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 http://www.guardian.co.uk/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news 0
  • 19. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of news Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 ... invite our audience to participatein the journalism process, -> in a variety of ways -> a multi-directional flow of news and information -> in which the audience plays a vital role. 1
  • 20. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of news Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 -> in a variety of ways -> a multi- directional flow of news and information 1
  • 21. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of news Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 1 make conversationan essential element of our mission. We would create a service to notify online readers, should they choose to sign up for it, of errors we've learned about in our journalism. Users of this service could choose to be notified of major errors only (in our judgment) or all errors, however insignificant we may believe them to be.
  • 22. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of news Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 2 Transparency would be a core element of our journalism. One example of many: every print article would have an accompanying box called "Things We Don't Know," a list of questions our journalists couldn't answer in their reporting. TV and radio stories would mention the key unknowns. Whatever the medium, the organisation's website would include an invitation to the audience to help fill in the holes, which exist in every story.
  • 23. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of news Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 an ongoing mission to help them understand the truth. We would replace PR-speak and certain Orwellian words and expressions with more neutral, precise language 3
  • 24. Ulf Grüner, www.ulfgruener.de, 2013 The new rules of news Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced Dan Gillmor guardian.co.uk, Saturday 3 October 2009 an ongoing mission to help them understandthe truth. 4
  • 25. Ulf Grüner, www.ulfgruener.de, 2013 an ongoing mission to help them understand the truth.
  • 26. Ulf Grüner, www.ulfgruener.de, 2013 Die Deutsche Bühne, 08/2011
  • 27. Ulf Grüner, www.ulfgruener.de, 2013 Paul Bradshaw onlinejournalismblog.co.uk
  • 28. Ulf Grüner, www.ulfgruener.de, 2013 Authentizitäts fiktionen
  • 29. Ulf Grüner, www.ulfgruener.de, 2013 diskursbish erFazit
  • 30. Ulf Grüner, www.ulfgruener.de, 2013 Authentifizierungs strategien
  • 31. Ulf Grüner, www.ulfgruener.de, 2013 Reportage als Ikone « Wer hinschaut .... wird hingeführt zur Schau des Originals.»
  • 32. Ulf Grüner, www.ulfgruener.de, 2013 persönliche Authentizität oder Rollen-Authentizität
  • 33. Ulf Grüner, www.ulfgruener.de, 2013 „Transparency would be a core element of our journalism“ (Dan Gillmore)
  • 34. Ulf Grüner, www.ulfgruener.de, 2013 + O-Töne, Zitate + Alltagssprache + Geräusche, Atmo + Transparenz (Making-of) + Verortung im Vertrauten + Kontext
  • 35. Ulf Grüner, www.ulfgruener.de, 2013 ThesenDefin ition
  • 36. Ulf Grüner, www.ulfgruener.de, 2013 ThesenDefin ition1Was ist
  • 37. Ulf Grüner, www.ulfgruener.de, 2013 (1) ... ist immer mittendrin: hat nie Anfang und Ende ... ist immer Fragment (2) ... ist immer Dialog (3) ... ist besonders nah: authentisch (4) ... ist immer trans-medial (5) ... muss experimentieren
  • 38. Ulf Grüner, www.ulfgruener.de, 2013 ThesenDefin ition2Wann gelingt
  • 39. Ulf Grüner, www.ulfgruener.de, 2013 Storytelling multimedial unterscheidet sich besonders durch 1> Verknüpfung 1>1 verschiedener Medien Text, Foto, Grafik, Interaktivität, Video, Audio... 1>2 verschiedener Plattformen Web, Google Glass, Radio, DAB+, TV, Smartphone, Tablet ... 2> Partizipation des Publikums (von share & like bis Mitarbeit) >>> kurz: Kontext
  • 40. Ulf Grüner, www.ulfgruener.de, 2013 Storytelling multimedial ist gut gelungen, wenn es ...
  • 41. Ulf Grüner, www.ulfgruener.de, 2013 Storytelling multimedial ist gut gelungen, wenn es ... uns irritiert ... uns dazu bringt, Fragen zu stellen ... uns zum Klick & Share veranlasst >>> uns bewegt <<<
  • 42. Ulf Grüner, www.ulfgruener.de, 2013 Storytelling multimedial ist gut gelungen, wenn es ... transparent ist ... unmittelbar ist („authentisch“)
  • 43. Ulf Grüner, www.ulfgruener.de, 2013 Szenen Plot-Points Plot-Points Charaktere Relevanz Storytelling multimedial ist gut gelungen, wenn es ... zentral auf echten Szenen basiert. Bei einem Ereignis passiert etwas. In einer Szene passiert mehr: In einer Szene kämpft jemand.
  • 44. Ulf Grüner, www.ulfgruener.de, 2013 ThesenDefin ition3Was braucht
  • 45. Ulf Grüner, www.ulfgruener.de, 2013 Paul Bradshaw onlinejournalismblog.co.uk
  • 46. Ulf Grüner, www.ulfgruener.de, 2013 Content Context Code Kuratieren Werkzeuge Zusammenhang eigene Inhalte
  • 47. Ulf Grüner, www.ulfgruener.de, 2013 Content Context Code Kuratieren Konkretion Formen Werkzeuge Zusammenhang eigene Inhalte Kategorien: Struktur
  • 48. Ulf Grüner, www.ulfgruener.de, 2013 Kuratieren St ru kt ur um se tz un g
  • 49. Ulf Grüner, www.ulfgruener.de, 2013 Content Context Code Tiefe Informationen unterschiedlicher Vertiefung: + News + Analyse + Lexikon + Kommentar + Timeline + Interview ... etc. Transparenz Vorgeschichte Dialog Dialog Links Share Embed Like Comment Crowdsourcing Aggregation Kuratieren Crowdsourcing Kommentare Medien Web-Video/Audio: HD - Remix - Live On-demand Foto: HD, Lytro interaktiv & verknüpft multi-platform SecondScreen trans-media: Kombination unterschiedlicher Plattformen und Medien + parallele Verbreitung + verknüpftes Erzählen Minutenprotokoll Live-Ticker Tagebuch Feature wann - was - wo Links Verlauf Timeline Stream Ziele Interaktivität Orientierung (Usability) mobilWerkzeuge Zusammenhang eigene Inhalte Orientierung (journalistische Klarheit und Sprache) Dramaturgie … lineare und nicht-lineare Rezeptionswege konzipieren unterschiedliche Tempi der Erzählweise passend zur Dramaturgie Angebote der individuellen Vertiefung Interaktivität Transparenz Dialog Tiefe Verlauf Verständlichkeit Verständnis
  • 50. Ulf Grüner, www.ulfgruener.de, 2013 1. Orientierung 2. Drama und Dramaturgie 3. Tempi 4. Tiefe 5. Interaktivität = zusammenfassendes Kriterium aller vorherigen Kriterien
  • 51. Ulf Grüner, www.ulfgruener.de, 2013 Toexplorestrangenewworlds Toseekoutnewlifeandnew civilizations Toboldlygowherenoonehas gonebefore startrek
  • 52. Ulf Grüner, www.ulfgruener.de, 2013 trendspersp ektiven
  • 53. Ulf Grüner, www.ulfgruener.de, 2013 amorph disruptive
  • 55. Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, Sweden Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating new jobs, such as these seven: 1.Traffic conductor– "Someone who knows how to drive traffic to where we can monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really coming from.” 2.Editorial events director– a person who helps connect your editorial efforts with what is going on in the community. 3.Crowd intake co-ordinator– “We need someone to guarantee we always have the best pictures, videos, etc.,” Ms Novak says. 4.Community journalism educator– to help people become better contributors. 5.Transparency and integrity controller– to make it clear what information is from whom. 6.Chief of crowd creativity– “We need to work to help make the crowd more creative," Ms Novak says. We need to be more specific and more inviting to get them to think more positively and more creatively, she adds. 7.Editorial quantifier– if we are to survive, Ms Novak says, we need to calculate what content is interesting to readers. We need to move our thinking from “clicks” (on an article) to “time” (spent on reading it). Ulf Grüner, www.ulfgruener.de, 2013
  • 56. Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, Sweden Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating new jobs, such as these seven: 1.Traffic conductor– "Someone who knows how to drive traffic to where we can monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really coming from.” 2.Editorial events director– a person who helps connect your editorial efforts with what is going on in the community. 3.Crowd intake co-ordinator– “We need someone to guarantee we always have the best pictures, videos, etc.,” Ms Novak says. 4.Community journalism educator– to help people become better contributors. 5.Transparency and integrity controller– to make it clear what information is from whom. 6.Chief of crowd creativity– “We need to work to help make the crowd more creative," Ms Novak says. We need to be more specific and more inviting to get them to think more positively and more creatively, she adds. 7.Editorial quantifier– calculate what content is interesting to readers. We need to move our thinking from “clicks” (on an article) to “time” (spent on reading it). verkaufen verkaufen dialog dialog dialog qualität qualität Ulf Grüner, www.ulfgruener.de, 2013
  • 62.
  • 63. „Liquid Newsroom“ ulfgruener.de | 2013  beliefert sein Publikum laufend mit Nachrichten stets im passenden Medium Steffen Konrath http://www.nextlevelofnews.com/2012/02/how-the-liquid-newsroom-will-change-the-process-of-real-time-news-curation.html
  • 64. -> Agile Newsroom ulfgruener.de | 2013  beliefert sein Publikum mit Analyse & Hintergrund kombiniert die passenden Medien hat wechselnde Teams nach Thema & Anlaß
  • 65. Ulf Grüner, www.ulfgruener.de, 2013 Toexplorestrangenewworlds Toseekoutnewlifeandnew civilizations Toboldlygowherenoonehas gonebefore startrek