The document discusses the importance of social responsibility in sales. It notes that in the past, selling was solely profit-motivated but that led to greed and "money madness". It defines social responsibility as concern for others' welfare and not infringing on their rights. The document provides tips for salespeople to be socially responsible to prospects, such as matching products to needs, demonstrating features to educate prospects, keeping promises, and showing courtesy. It also outlines how salespeople can be socially responsible to their company by acting as ambassadors, complying with strategies and policies, establishing loyalty, and contributing to sales and profit goals.