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THE USE OF
SOCIAL
RESPONSIBILITY
IN SELLING
LESSON 3
PROFESSIONAL SALESMANSHIP
In the past, selling had been profit motivated
alone. With money becoming the medium of
exchange, money madness developed it the
minds and hearts of the people
Greed nurtured in the people as they
produced more and more of their specialties
aspiring to earn more and more
PROFESSIONAL SALESMANSHIP
Being Socially
Responsible to Prospects
The life and blood of every selling
activity is the prospect. Should the
prospect resist to buy the product, no
sale shall ever be consummated
The following is a list of things that a
salesman must and must not to do to
promote a healthy relationship with
his respects
PROFESSIONAL SALESMANSHIP
Social Responsibility
Resulting from the evaluation of various
definitions of different authors, social
responsibility may be defined as a doctrine that
expresses concern for the welfare of others.
The doctrine further states that any act
aimed at stepping on another's right is not social
responsibility.
PROFESSIONAL SALESMANSHIP
Be able to match the features of your
product with the needs and problem
of your prospect
Express genuine interest to
help your prospect
Do not overprice the
product you offer
PROFESSIONAL SALESMANSHIP
Any promotional item meant for the
prospect must be given away by the
salesman
Be sure to fully explain the
features and benefits of the
product
Keep your promises to your
prospect in terms of delivery,
installation and other service PROFESSIONAL SALESMANSHIP
Supplement your discussion with
product demonstration to better
educate your prospect
Show courtesy and respect to
your prospect
PROFESSIONAL SALESMANSHIP
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Being Socially Responsible
to the Company
PROFESSIONAL SALESMANSHIP
Act as an
ambassador of
goodwill of your
company
Comply with the
sales strategies
and policies your
company uses.
Establish loyalty for
your company;
working ofr your
company and for
another at the same
time may be harmful
PROFESSIONAL SALESMANSHIP
Contribute your best to the
attainment of the sales and
profit objectives of your
company
Schedule regular visits to your
company for your own good
PROFESSIONAL SALESMANSHIP
THANK YOU
PROFESSIONAL SALESMANSHIP