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www.harnessteched.com!
314-884-1192

The UGLY Sweater of
E-Mail Marketing

Tom Harness!
Email: tom@harnessteched.com!
Twitter: @tomharness!
Pinterest: itomharness!
Facebook: Harness TechED
Not Another Ugly Sweater!!!
❖

Making Unsubscribing
Difficult !

❖

E-Mailing People Who Didn’t
Opt In!

❖

Bombarding Recipients!

❖

Not E-Mailing Regularly!

❖

Broken Content!

❖

Irrelevant Content!

❖

Vague Subject Line
The BEST Ugly Sweater
❖

Call To Action | Make A Statement


❖

Mobile Responsive Design | Customers Are Mobile!
!
Multi-Channel | Social Media - Website - Email!
!
Christmas Elements | Cultural - Ethnicity!
!
Limited Exclusive Promotions | Create Buzz

❖

❖

❖
Ugly Sweater Accessories
❖

Images | Personal & Creative
Commons!

❖

Constant Contact | Referral!

❖

Content | Tell A Story!

❖

Contact List | Build And Grow!

❖

Follow Harness TechED’s
Email Marketing Pinterest
Board!

❖

WHAT MAKES IT UGLY |
DATA
Favorite Ugly Sweater
❖

E-Mail Marketing!

❖

Social Media Management!

❖

SEO!

❖

Digital Marketing Consulting!

❖

Reindeer Babysitting!

❖

New Year’s Resolution Drill
Sargent!

❖

Leigh Caldwell Bakes
Cupcakes

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The Ugly Sweater Of Email Marketing - Harness TechED

  • 1. www.harnessteched.com! 314-884-1192 The UGLY Sweater of E-Mail Marketing Tom Harness! Email: tom@harnessteched.com! Twitter: @tomharness! Pinterest: itomharness! Facebook: Harness TechED
  • 2. Not Another Ugly Sweater!!! ❖ Making Unsubscribing Difficult ! ❖ E-Mailing People Who Didn’t Opt In! ❖ Bombarding Recipients! ❖ Not E-Mailing Regularly! ❖ Broken Content! ❖ Irrelevant Content! ❖ Vague Subject Line
  • 3. The BEST Ugly Sweater ❖ Call To Action | Make A Statement
 ❖ Mobile Responsive Design | Customers Are Mobile! ! Multi-Channel | Social Media - Website - Email! ! Christmas Elements | Cultural - Ethnicity! ! Limited Exclusive Promotions | Create Buzz ❖ ❖ ❖
  • 4. Ugly Sweater Accessories ❖ Images | Personal & Creative Commons! ❖ Constant Contact | Referral! ❖ Content | Tell A Story! ❖ Contact List | Build And Grow! ❖ Follow Harness TechED’s Email Marketing Pinterest Board! ❖ WHAT MAKES IT UGLY | DATA
  • 5. Favorite Ugly Sweater ❖ E-Mail Marketing! ❖ Social Media Management! ❖ SEO! ❖ Digital Marketing Consulting! ❖ Reindeer Babysitting! ❖ New Year’s Resolution Drill Sargent! ❖ Leigh Caldwell Bakes Cupcakes