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The three Moments Of Truth
FMOT – First moment of truth
what consumers see and seek




              Appealing
                senses,
              values and
               emotions
SMOT – Second moment of truth
 what consumers experience




Every usage experience
is a chance to delight
consumers
TMOT – Third moment of truth
 how consumers participate



The product experience
generates emotions,
opinions, feedback
research213.tk

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The three moments of truth