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The State of Local AEO_ Duda AEO MegaWebinar 07.30.26

Having a hard time keeping up with AI changes to local search results? Join the club! Thankfully, Andrew Shotland, CEO of LocalSEOGuide.com, is here to walk us through the latest trends in local search results, where AI overviews are taking over, and how they differ from the “classic” results we once knew. He’ll present new research conducted by LSG in partnership with some of the biggest AI visibility tool providers, then he’ll share LSG’s methodology for how they approach AIO/AEO/GEO/LMFAO/etc. You’ll leave this session with frameworks for local AI optimization, ideas for AI visibility testing, and SOPs for rolling your own LMFAO program.

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THE STATE OF LOCAL AEO Analyzing 22 Million Google & ChatGPT Search Results So You Donʼt Have To & Some LMFAOs Local Marketing for AI Overviews) 1 Andrew Shotland, CEO LocalSEOGuide.com Duda Local AEO Masterclass 2026 7.30.26
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3 15.2M Total US SERPs Audited TIMELINE & GEOGRAPHY June–July 2026  Google US WHAT WE LOOKED AT AI Overviews Across 8 Local Verticals 7.1M Total US Local Map Grid Points Audited TIMELINE & GEOGRAPHY April–July 2026  Google & ChatGPT US WHAT WE LOOKED AT THE DIFFERENCE IN LOCAL SERPS BETWEEN GOOGLE AI & CHATGPT I Like Big Data And I Cannot Lie
Which Shows Up More Often? AIOs or Local Packs? Parity on Desktop 38.5% AI Overviews 37.3% Local Packs AI Overviews maintain a slight dominance on desktop SERPs over Local Packs, though both represent key search features. More Mobile = More Packs 57.6% Local Packs 34.1% AI Overviews Local Packs may dominate mobile SERPs due to UX factors. Both features appear together rarely 4.8% Desktop) and 7.1% Mobile). 4
AI Overviews: Top or Bottom? When both features appear, AI Overviews almost always win top placement. DESKTOP SERPs 0.14% Local Packs sit above AI Overviews on only 0.14% of SERPs. This represents a near-total victory for AI Overviews in terms of digital real estate on desktop screens. MOBILE SERPs 2.04% Positioning is slightly better for Local, sitting above AI 2.04% of the time. Mobile screen constraints offer a minor lift to Local Pack visibility, though AI Overviews still heavily dominate top positioning. 5
The Visibility Problem: Cited vs. Seen in AI Overviews 23.5% Desktop Visibility Citations visible directly to users. 8.4% Mobile Visibility Citations visible on mobile screens. The Disconnect of AI Citations ● Citations ≠ Visibility: Being cited by Google AI does not guarantee user visibility. ● Desktop Gap: Even on large screens, more than 76% of citations remain hidden or require manual user expansion. ● Mobile Drop-off: Restricted display real estate reduces on-screen visibility down to a minimal 8.4%. STRATEGIC TAKEAWAY If your URL is cited in the forest and no one sees it, does it make you money? 6
The Clickability Problem: Mentioned vs. Linked in AI Overviews 11.9% Desktop Clickability Mentions with clickable links on desktops. 27.7% Mobile Clickability Mentions with clickable links on mobile screens. The Disconnect of AI Mentions ● Mentions ≠ Clicks: Being mentioned by Google AI does not guarantee users will click to your site. Often they canʼt! ● Welcome to Zero-Click Search: Even on large screens, almost 90% of brand mentions are not clickable. STRATEGIC TAKEAWAY We all need a way to attribute value to brand mentions in AI, because clicks ainʼt happening. 7
Google Algorithmic Events Thirty Days of Volatility: AI Overview prevalence is highly volatile. Takeaway Expect rapid, unpredictable shifts in AI SERP presence. Telecom Drop 80.2% → 49.5% Mobile AI rates plummeted sharply, wiping out a substantial portion of search visibility. Fashion Spike 9.7% → 15.3% Mobile AI rates jumped significantly, indicating sudden landscape changes. 8
Local Packs Holding Steady Except for Local Services… Takeaway Why show a Local Pack when you can show an AIO Pack? 9
Local Packs Are Still a Big Thing Self Storage Vertical 92.6% Local Packs Mobile 9.5% AI Overviews Mobile Local Services Vertical 79.4% Local Packs Mobile 32.5% AI Overviews Mobile STRATEGIC TAKEAWAY Local SEO remains paramount for localized intent. 10
The Authority Giants Who Google's AI Answers Trust Most Top Cited Desktop Domains Google.com YouTube Reddit Google's AI search algorithms heavily favor established, massive authorities over smaller independent sites. These select platforms hold disproportionately high trust scores, heavily dominating standard desktop answers and citations. Platform Visibility Spotlight 18.4% YouTube Citation Rate YouTube maintains a highly dominant visible citation footprint in desktop answers, reflecting Google's prioritization of video assets. 11
The 'Everywhere' Domains Dominating Citations Certain "mega-domains" span across multiple, unrelated industry verticals. Strategic Takeaway Brand presence on these third-party mega-domains is critical for indirect AI visibility. 12
The Vertical Landscape A Divergent Search Reality ● Industry Divergence: Search feature visibility varies drastically by industry vertical. ● Query Intent: Informational and technical queries heavily trigger AI Overviews. ● Geographic Intent: Location-based queries heavily trigger Local Packs. STRATEGIC ACTION Tailor SEO investments to your vertical's specific reality, not global averages. 13
Local Services Citation Leaders Top Cited Domains across 1.5M Local Services SERPs Strategic Takeaway Directories dominate both screen sizes. Yelp and Angi remain critical nodes for local business indirect AI trust. But Google & YouTube dominate. 14
Real Estate Citation Leaders Top Cited Domains across 1.8M Real Estate SERPs Strategic Takeaway Just like in SEO, location, location, location = the big portals. 15
Ecommerce Citation Leaders Top Cited Domains across 1.9M Ecommerce SERPs Strategic Takeaway Make sure your products are in Google Shopping, YouTube, Walmart & Amazon. 16
Self Storage Citation Leaders Top Cited Domains across Self Storage SERPs Strategic Takeaway Unless you are a big national brand, your best bet is your Google Business Profile & YouTube. 17
Fashion Citation Leaders Top Cited Domains across Fashion SERPs Strategic Takeaway You guessed it, itʼs a Google & YouTube world. 18
Telecom: AI Overviews Rule 79.3% Desktop AI Overviews 3.9% Local Pack Presence AI Supremacy AI Overviews dominate nearly four-fifths of desktop telecom searches, whereas traditional Local Packs are almost non-existent in this highly informational landscape. STRATEGIC TAKEAWAY Informational verticals require aggressive content optimization for AI Overview inclusion. 19
Google's most prominent AI surface is the one least likely to show up for a local search. 95% GOOGLE AI MODE 94% GEMINI 93% CHATGPT 48% GOOGLE AI OVERVIEWS How often an AI answer appeared | 7.1 million local search queries, Apr 15 - Jul 14, 2026 As captured by our scans; AI Overviews trigger automatically on the results page, the others answer when asked - a comparison of how often an AI answer shows up in each experience, not of any platform's willingness to answer. Customer-tracked keywords. Data as of July 14, 2026. 20 Strategic Takeaway This canʼt last…
IT GETS WORSE - GOOGLE DISAGREES WITH ITSELF Ask Google's three AI surfaces the same local question, same day, same place: 91% of the time they disagree on the #1 recommendation - and 61% of the time all three name a different #1. 91% DISAGREE ON THE #1 RECOMMENDATION 61% ALL THREE NAME A DIFFERENT #1 ~5% OF NAMED BUSINESSES APPEAR ON ALL THREE Not one of 2,344 comparisons returned the same business list on all three surfaces. 4 in 5 businesses appear on just one surface. Gemini vs AI Mode alone overlap only ~16%. n = 2,344 same-day, identical-grid comparisons of Gemini, AI Mode, and AI Overviews (US local-intent keywords, stratified from 9,795 eligible), Apr 15 - Jul 14, 2026. Measured by businesses named, not links cited. Directional, from Local Falcon customer scans. AI Overviews names fewer businesses (median 9 vs 24-34), which lowers its overlaps; Gemini vs AI Mode alone still overlap only ~16%. 21
Google Disagrees With Itself Ask Google's three AI surfaces the same local question, same day, same place 91% DISAGREE ON THE #1 RECOMMENDATION 61% ALL THREE NAME A DIFFERENT #1 5% OF NAMED BUSINESSES APPEAR ON ALL THREE Strategic Takeaway Not one of 2,344 comparisons returned the same business list on all three surfaces. 4 in 5 businesses appear on just one surface. Gemini vs AI Mode alone overlap only 16%. So Iʼm saying, you have a shot.. n = 2,344 same-day, identical-grid comparisons of Gemini, AI Mode, and AI Overviews US local-intent keywords, stratified from 9,795 eligible), Apr 15  Jul 14, 2026. Measured by businesses named, not links cited. Directional, from Local Falcon customer scans. AI Overviews names fewer businesses (median 9 vs 2434, which lowers its overlaps; Gemini vs AI Mode alone still overlap only 16%. 22
The chance an AI names a business climbs steeply to 200 reviews - then stops climbing.Businesses with 1,000+ reviews were named no more often than businesses with 201500. KEY OBSERVATIONS Same pattern on every platform we track - including Google Maps itself. The steep gains all happen below 200 reviews. Past that, being named more often is not what reviews buy you. What DOES keep rising: how much of the map a named business captures (mean SAIV 28.7 at 050 reviews vs 45.6 at 1,000+ for ChatGPT. AI mention rate by current review count, 5,070 businesses ChatGPT; per-bin n 7321,152; AI Overviews 9,639, where an AIO appeared) and Google Maps top-3 rates 13,948) show the same pattern. Review counts are current snapshot values; association, not causation; Local Falcon customer data. How MUCH of the map a named business captures does keep rising with reviews. 23 Reviews Are Supposed to Help, Right?
Every AI Locates You Differently Each AI finds your city its own way. Precise location is spreading fast - and each platform trusts different local sources. Platform Location signal Primary local sources How it answers ChatGPT Precise location - now available even logged out; IP fallback Bing index, Foursquare, Yelp/BBB/TripAdvisor, editorial lists - no Google reviews Pull - answers when asked; volatile run to run Gemini Google account + device + IP ('general area' minimum) Google Business Profile and Maps data Pull - task-oriented assistant Google AI Mode Google location stack; localizes even non-geo queries Query fan-out (up to ~16 sub-searches) + GBP Pull - full AI search, no blue links Google AI Overviews Google location stack GBP, reviews, third-party publishers Push - auto-triggers on the results page (48% of our local queries) Perplexity Precise location Web with inline citations; Wikipedia, Reddit, expert sources Pull - citation-forward answer engine Copilot Precise location Bing stack, Bing Places Pull Grok No location signal used X/Twitter real-time posts + web Pull - social-forward, can repeat misinformation Claude Coarser; leans on stated location Limited live local grounding Pull - directional only Platform mechanics as documented and observed by Local Falcon as of mid-2026; AI localization changes frequently. Answer-rate figure from the previous slide's dataset. 24
Not Ranking Well in Google You Say? In 4 out of 10 US local markets in our data, ChatGPT's top recommendation never cracks the Google Maps top 3 - anywhere in that market. 4 in 10 MARKETS WHERE THE AI WINNER IS NOT A MAPS TOP-3 BUSINESS 39.3% (378 of 963 markets with a Maps-matchable winner). 1,438 usable markets stratified from 3,905 US local-intent markets, Apr 15 - Jul 14, 2026; scan pairs <= 14 days; 34% of AI winners could not be matched to any Google Business Profile and are reported separately. Directional; Local Falcon customer-chosen markets. 25
Methodology: Divide # of Generative AI Features impressions for location URLs (stores, service-areas, etc.) by all Generative AI Features impressions. n = 3,082 U.S. locations from 6 multi-location business domains. How Many Google AIO Queries Are Local? ~15% (range 1% - 34%) OF ALL GEN AI FEATURES IMPRESSIONS GO TO “LOCAL” PAGES ~2% (range 1% - 4%) OF ALL “LOCAL” IMPRESSIONS ARE FROM GEN AI 26 RANDOM LOCAL AI OBSERVATIONS
Those Data Centers Arenʼt Going to Pay for Themselves… Get ready for Local LLMads Already here: Ads are already appearing in AI Mode results as part of PMax. In Flux: Seeing a variety of formats. So far they are always after the AI result. That canʼt last. Prediction: Googleʼs local ads in AI will be much more effective than OpenAIʼs, which thus far send low-intent, display ad-type clicks. Bottom of Google AI Mode result for “water heater installation in Sherman Oaks, CA” 27 RANDOM LOCAL AI OBSERVATIONS
Local Marketing for AI Overviews AKA 28 OK, MR. SMART GUY, SHOW ME THE MONEY
LMFAO TEST #1 Are Local Citations Cool Again? 29
What Are Our GBPs NOT Getting Found For? Prompt: “Compare these keywords to the services listed on our website at <your-url>. Which services or variations of that service donʼt appear in the keyword list? Now compare those results to the business description <insert description text> and update the description to include mentions of these services.ˮ 30 LMFAO TEST #1
What If We Add More Keywords To Biz Descriptions? Original Description: “XYZ is the best blah blah blah blah blah blah blah in blah blah blahˮ Test Description: “XYZ is the best blah blah blah blah blah blah blah in blah blah blah. We're the best place to rent construction job site bathrooms…blah blah blah blah. 31 LMFAO TEST #1
This? Updated descriptions on 20 GBPs & Citations Source: DragonMetrics.com 32 LMFAO TEST #1 Visibility in Google AI Overviews for 60 prompts
What If We Add Services to 140 Australian GBPs? 33 LMFAO TEST #2
LMFAO TEST #3 Bottom of the Funnel Gets You To Top of the SERPs ● Comparisons & Pros/Cons ● Pricing ● Services & Process ● Verticals/ICPs ● Location Hat tip to Steve Toth 34
BoFu Topic: Comparisons & Pros/Cons 35 LMFAO TEST #3 ● Current reviews & stats ● Use unbiased language. State what each brand is good for and where you might be more appropriate ● Be a resource - List several competitors
Meet My Friend, David https://boomcycle.com/ 36 LMFAO TEST #3
Meet My Friend, David 37 LMFAO TEST #3
Competitor Targeting is More Than A Feeling 38 LMFAO TEST #3
BoFu Topic: Pricing ● How much does an SEO audit cost? ● Use ranges. “SMB SEO programs typically start at…” ● Provide different pricing for different ICPs. “SEO programs for multi-location brands typically start at…” 39 LMFAO TEST #4
BoFu Topic: Services & Process ● Explain your services, products & processes exactly as you would during a discovery call/visit. ● “Local SEO Guide offers the following SEO services…” ● “Here’s what you get from a Local SEO Guide SEO audit…” 40 LMFAO TEST #5
BoFu Topic: Verticals/ICPs ● “SEO programs for security guard companies” ● “SEO programs for rehab facilities” ● “SEO programs for dog waste removal services” 41 LMFAO TEST #6
BoFu Topic: Location ● “SEO programs for dog waste removal services in Palo Alto, CA” 42 LMFAO TEST #7
Location Pages For Service Areas https://www.localseoguide.com/services/cities/ 43 LMFAO TEST #7
“Listiclesˮ Can Work In Local https://www.localseoguide.com/palo-alto-seo-company/ 44 LMFAO TEST #7
Location Pages For Service Areas 45 LMFAO TEST #7
Location Pages For Service Areas 46 Source: Scrunch.ai LMFAO TEST #7
BTW Keywords in Brand Name Matter 47 LMFAO TEST #7
The MoonRank Method: Blogging for Gelato date action target keyword 2026-06-16 0 citations across ChatGPT/Perplexity/Gemini) 2026-06-16 Article published: Gelato vs Ice Cream: Key Differences Explained gelato vs ice cream 2026-06-17 Find the Best Gelato Shop Near Me in 2026 gelato shop near me 2026-06-21 What Is Gelato? The Complete Guide to Italian Gelato what is gelato 2026-06-24 Find the Best Vegan Cafe Near Me in 2026 vegan cafe near me 2026-06-28 The Best Dairy Free Desserts to Try in 2026 dairy free desserts 2026-07-01 The Complete Guide to Dairy-Free Gelato in 2026 dairy-free gelato 2026-07-05 The Best Gelato Flavors: A Complete Guide for 2026 gelato flavors 2026-07-08 gelato cafe: Experience Authentic Italian Gelato at Our Cafe gelato cafe 2026-07-12 How to Choose the Best Plant-Based Ice Cream for Your Taste plant-based ice cream https://www.vgelatomiami.com / 48 LMFAO TEST #8
The MoonRank Method: Results https://www.vgelatomiami.com / Prompt ChatGPT Gemini Perplexity Best gelato in miami? Y Y Y Best plant-based ice cream in miami Y Y Y Within two weeks of publishing ● 3.7x GSC impressions in 19 days ● First citation appeared in 5 days ● #1/cited for “best gelato in miami” in Local Pack 49 LMFAO TEST #8
Programmatic at Scale Can Work 50 LMFAO TEST #9 This retailer launched 25K programmatic URLs targeting a specific query with 25K variations (e.g. “Stihl MS 172 CE chainsaw blade sizeˮ) Got greedy & published 25K “search resultsˮ URLs Strategic Takeaway Just make sure 1) you have a strong brand; 2) there is a reason for these pages to exist; & 3) donʼt push your luck Visibility in Google AI Overviews for 2,138 prompts Google Search Console clicks
Pay Attention To Your Review Patterns https://searchlabdigital.com/meet-our-team/greg-gifford/ 51 LMFAO FREE ADVICE FROM SMART PEOPLE
Play Up Your Age & Experience! https://danaditomaso.com/ 52 LMFAO FREE ADVICE FROM SMART PEOPLE
Answer Your Customersʼ Questions At The Top! https://www.seosavvyagent.com/about-matt 53 LMFAO FREE ADVICE FROM SMART PEOPLE
Improve Your EEAT! https://petsitterseo.com/about 54 LMFAO FREE ADVICE FROM SMART PEOPLE
Keep Your Data Up To Date All Over The Web! https://uberall.com/en-us/author/krystal-taing 55 LMFAO FREE ADVICE FROM SMART PEOPLE
Refresh High Potential Pages! https://birdeye.com/blog/author/adam-dorfman/ 56 LMFAO FREE ADVICE FROM SMART PEOPLE
Embrace Your Inner AI Geek https://ai-grader.searchinfluence.com/ 57 LMFAO FREE ADVICE FROM SMART PEOPLE
58 LMFAO DONʼT FORGET ABOUT FANOUT QUERIES ChatGPT Fan-Outs via RESONEO Chrome Extension Bing Webmaster Tools AI Performance Report - Connect with your GSC login! Extract AI Overview Fan Outs With Screaming Frog (h/t Go Fish Digital)
59 Keep Track of What the LMFAO Crowd is Saying Author Topic Title Takeaway David Konitzny GEO/AEO - AI Search Prompt Extraction We can now extract Gemini's search prompts - here's how Using Chrome Dev Tools > Network while querying Gemini, you can find a request containing a 'Google Search' section that reveals the actual fan-out search queries Gemini generates internally (e.g. reformulated variations of the user's prompt, some weighted/scored) before producing its answer - giving direct visibility into Gemini's internal search logic for AEO auditing. Olivier de Segonzac GEO/AEO - AI Crawling & Auditing How to force ChatGPT to crawl your site (and see exactly what it reads) A 3-step prompt forces ChatGPT to search a site (site:yourdomain.com), open the top results, and report back the exact title/URL/content it extracted. Confirms ChatGPT sources web results from a 3rd-party search index (like Google), then fetches pages via its ChatGPT-User bot - useful for auditing crawlability and AEO readiness, and spotting what the model gets wrong vs. what it actually reads. LMFAO Resources
60 OK LETʼS WRAP THIS SUCKER UP 1. Understand how your target SERPs are changing 2. Keep an eye on which sites are getting cited most 3. Control what is being said about you all over the Web 4. Test BoFu content tactics 5. In fact, test, test, test, test, test… 6. Local SEO is still the best way in
61 AND JUST ONE MORE OTHER THING 30% off first 3 months of any plan: DUDAWEBMC www.dragonmetrics.com www.nozzle.io 30% off first month subscription: LOCALSEO30 www.moonrank.ai www.localfalcon.com Want to Talk Shop? www.localseoguide.com Presentation available at https://www.localseoguide.com/lmfao/