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The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
CONCEPT MODEL

Participant initiated Activities / MAP
14.Mars.2009                                                     www.screenplay.no

Helge Tennø
Strategisk Leder / Digital Planner
                                                                                                                             OUTSIDE
www.SCREENPLAY.no                                                                                                            UNIVERSE
                                                                                                                                                           IN-STORE
                                                                                                                                                         FROM CONTENT
                                                                                                                                                          TO SERVICES



                                                                    MAP                                                             INSIDE

                                                                                                                                                                        ARENAS
                                                                                                                                   UNIVERSE
                                                                                                         Wdg.
                                                                                                                                                                        FOR BRANDS
                                                                                               App.
                                                   SERENDIPITY
                                                                                                                    Mob.


                                                         FRESH                                                                                                                        MOBILE
                                                                                                                           3scr.


                                                                                                                                                                                      ARENA
                                                                                                                                     SOCIAL
                                                                                                 PLATFORM                            OBJECT                                    RFID   FOR BRANDS...

                                                                                                                                                   Del-icio-us
                                                                                                                                                    EFFECT
                                               ACTIVITIES



                                                                     TENT
                                                                                                                                          Herd / Swarm



                                                                 CON
                                     KNOWLEDGE

                                                                                             CONV
                                                                                                            ERSAT
                                                                                                                               ION
                                             INFORMATION
                                                                                                                                                                             SPARK



                                                                                                                                      CONTAGION
                                       ENTERTAINMENT


                                                                                                                                                                        SOMETHING
                                                                                                                                                                                      Det må starte en samtale,
                                                                                                                                                                          WORTH
                                                                              TOOLS                                                                                                   mer en bre noe du ler
                                                                                                                                                                         TALKING      av og sender videre.
                                                                                                                                                                          ABOUT



                                                                                                                             VALUE
                                                                                         NEXT
                                                                                      GENERATION                                                                 STEALABLE
                                                                                     PARTICIPATION


                                                                                                       5                             PORTABILITY
                                                                                                     GUIDELINES
                                                                                                 OF COLLABORATION


                                                                                                                                           ACTIVATION
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2
The New Brand Landscape 2

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The New Brand Landscape 2

  • 39. CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tennø Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det må starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION