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Mobile Messaging Apps
- Popularity by Mobile Operating System -
DSP-Partners I Darmstadt I March2014
Popularity of Messaging-Apps by Mobile Platform
[as of March 2014; ranking derived from number of ratings in the respective App Store]
1
2
3
4
5
Source: Apple App Store, Google Play Store, Windows Phone Store, Blackberry App World; number of ratings of the respective Apps per 3/2014
#
Conclusions
 Popularity of Messaging-Apps varies strongly among the
different mobile platforms
 WhatsApp and Viber being the only 2 Messaging-Apps to reach
a top 5 position on all mobile platforms
 WhatsApp being particularily strong on Android and Blackberry
 Skype is doing best on iOS
 Kik-Messenger remarkably strong on iOS
 Facebook-Messenger not present in the top 5 rankings on
WinPhone and Blackberry
Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
www.dsp-partners.com
www.twitter.com/stbe
4

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WhatsApp & Co: Most popular Messaging Apps per Mobile Platform

  • 1. Mobile Messaging Apps - Popularity by Mobile Operating System - DSP-Partners I Darmstadt I March2014
  • 2. Popularity of Messaging-Apps by Mobile Platform [as of March 2014; ranking derived from number of ratings in the respective App Store] 1 2 3 4 5 Source: Apple App Store, Google Play Store, Windows Phone Store, Blackberry App World; number of ratings of the respective Apps per 3/2014 #
  • 3. Conclusions  Popularity of Messaging-Apps varies strongly among the different mobile platforms  WhatsApp and Viber being the only 2 Messaging-Apps to reach a top 5 position on all mobile platforms  WhatsApp being particularily strong on Android and Blackberry  Skype is doing best on iOS  Kik-Messenger remarkably strong on iOS  Facebook-Messenger not present in the top 5 rankings on WinPhone and Blackberry
  • 4. Contact Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com www.twitter.com/stbe 4