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THE KING & UNCLE SAM
linkbuilding for your WordPress website
DIFFERENT WEBSITES: DIFFERENT STRATEGIES

Uncle Sam’s               More of the King
WE’RE #4?!
ALL WEBSITES NEED LINKBUILDING

   Links are a vote of confidence for search engines.


   Links can send traffic.


   Links can increase authority.
EVERYTHING SHOULD BE AS SIMPLE AS
POSSIBLE, BUT NO SIMPLER. -EINSTEIN
THE BASIC PROCESS IS THE SAME…
WORDPRESS OFFERS ADVANTAGES.

   Content is king, and WP is all about content.


   Settings make some things easy.


   Plugins give more control.


   Widgets give more options.
CONTENT IS KING
Different websites… different strategies
REGULAR, QUALITY BLOGGING
HIGHLY TARGETED ARTICLE
USE YOUR SETTINGS

   Use Permalinks settings to create easy URLs.


   Allow trackbacks and pingbacks.


   Check your privacy settings.
PLUGINS GIVE YOU MORE CONTROL…
…AND CAN SAVE TIME…
…BUT THEY’RE NOT MAGIC
“LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS
INTERNAL LINKING PLUGINS
 NRelate
 Broken Link Checker

 Internal Link Builder

 Linkbox Inserter (Ultimate SEO)




                           (…still not magic)
ENCOURAGE SHARING
INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS
DON’T FORGET THE WIDGETS

   Create category feeds with a text.


   Use a blogroll. Others may reciprocate.


   Use social media widgets.


   Create custom text widgets.
REMEMBER WHEN YOU POST…

   Use Title Edit if you need to improve your title.


   “Link to existing content” for fast internal links.


   Use Categories and Tags.


   Send trackbacks and pingbacks.
HADEN INTERACTIVE
www.HadenInteractive.com
Rebecca@HadenInteractive.com

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The King & Uncle Sam

Editor's Notes

  1. Uncle Sam’s was an old, well-established website for an old well-respected business, but they did very badly in search.
  2. Two oversimplifications of linkbuilding
  3. Lots of keywords, opportunities to respond to forum comments, etc.
  4. Serious content for a narrow niche
  5. SEO plugins
  6. Ultimate SEO plugin
  7. Ultimate SEO gives a box with html to link to your post.