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The Influencing Machine:
A Visionary and Opinionated Work of Graphic
Nonfiction on the Media and Its Discontents.
Brooke Gladstone




                    Cartoon Version

In Real Life
                          Host of…
About The Book




Illustrated by Josh Neufeld
Types of Media Biases
•   Commercial Bias-News has to be new to sell
•   Bad News Bias-Bad news also sells news
•   Status Quo Bias- don’t rock the boat, baby
•   Access Bias-Gatekeepers pay a price
•   Visual Bias-pictures over words
•   Narrative Bias-fitting facts into standard plots
•   Fairness Bias- bending over backwards
What kind of bias is this?
What kind of bias is this?
‘The Donut Hole’
Objectivity is Impossible!
Transparency is the new
objectivity!                        Bias is Inevitable!!!
   Which means…


   Reporters should link to their
   sources

   Disclose their voting records

   Then make kick-
   ass, reliable, quality
   journalism
Your Media Diet: Fun Exercise
• In two minutes, write down what you ‘eat’ for
  media, from breakfast, lunch, and dinner.
• How much do you trust these sources? Where
  can you identify bias in these sources?
• What’s healthy and
  what’s junk?
• Does it nourish you?
  How?
Remember…

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The Influencing Machine by Brooke Gladstone

  • 1. The Influencing Machine: A Visionary and Opinionated Work of Graphic Nonfiction on the Media and Its Discontents.
  • 2. Brooke Gladstone Cartoon Version In Real Life Host of…
  • 3. About The Book Illustrated by Josh Neufeld
  • 4. Types of Media Biases • Commercial Bias-News has to be new to sell • Bad News Bias-Bad news also sells news • Status Quo Bias- don’t rock the boat, baby • Access Bias-Gatekeepers pay a price • Visual Bias-pictures over words • Narrative Bias-fitting facts into standard plots • Fairness Bias- bending over backwards
  • 5. What kind of bias is this?
  • 6. What kind of bias is this?
  • 8. Objectivity is Impossible! Transparency is the new objectivity! Bias is Inevitable!!! Which means… Reporters should link to their sources Disclose their voting records Then make kick- ass, reliable, quality journalism
  • 9. Your Media Diet: Fun Exercise • In two minutes, write down what you ‘eat’ for media, from breakfast, lunch, and dinner. • How much do you trust these sources? Where can you identify bias in these sources? • What’s healthy and what’s junk? • Does it nourish you? How?