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The Five Principles
            of the Toyota Way




The Toyota Way is a set of principles and behaviors that underlie
Toyotaʼs managerial approach and production system.
Toyota summed up its philosophy, values and manufacturing
ideals in 2001, calling it “The Toyota Way 2001.” It consists of
five principles in two categories: 1) Continuous Improvement
                                     2) Respect for People

                                                                    Page 1 of 6
AN OBSERVATION

 Outside of Toyota we have written and talked a
 lot about Toyotaʼs principles. Interestingly, the
 one principle that Toyota lists first - challenge - is
 usually overlooked.
 Yet based on my research, what Toyota is doing
 is very much about challenge. What I find is that
 Toyota teaches its people an effective means for
 working through obstacles toward target
 conditions. In other words, a way to achieve
 things they want but cannot yet do.
 Thatʼs challenge, which can be defined as, “a test
 of oneʼs abilities or resources in a demanding but
 stimulating undertaking.”
 Consider the role of challenge in managing an
 organization. And consider how that requires
 teaching the people in the organization a means
 for meeting challenges.
 Mike Rother



                                                          Page 2 of 6
THE FIVE PRINCIPLES




Toyota Motor Corporation, Environmental & Social Report 2003, page 80




                                                                        Page 3 of 6
ANOTHER DEPICTION




Toyota Motor Corporation Sustainability Report, 2009, page 54




                                                                Page 4 of 6
IN TOYOTAʼS WORDS



“The Toyota Way provides us with a means for our
mission and vision to be achieved. It provides a way
of thinking and acting for employees around the
world that can be applied in different societies where
we do business.

We use The Toyota Way to continuously improve our
processes and products, to listen and build trust, and
to respect and empower the individual and the team.”

Toyota 2007 North American Environmental Report, page 5
http://www.toyota.com/about/environment-2007/01_enviro_vision.html




                                                                     Page 5 of 6
THE TOYOTA WAY 2001
        Internal Toyota Motor Corporation document, published April 2001

                                                           Interview with Mr. Fujio Cho
The “Green Book”                                     President, Toyota Motor Corporation, July 2003

                                      Question:
                                       What is the relationship between the Toyota Way
                                       and Toyotaʼs management?

                                      Answer:
                                       The Toyota Way, which has been passed down since the Companyʼs
                                       founding, is a unique set of values and manufacturing ideals.
                                       Clearly, our operations are going to become more and more
                                       globalized. With this in mind, we compiled a booklet, The Toyota Way
                                       2001, in order to transcend the diverse languages and cultures of our
                                       employees and to communicate our philosophy to them.
                                                   Toyota Motor Corporation Annual Report, 2003, page 19



                                       Since Toyotaʼs founding we have adhered to the core principle of
Illustration from                      contributing to society through the practice of manufacturing
Toyota Motor Corporation
Environmental & Social Report 2004,    high-quality products and services. Our business practices and
page 75                                activities based on this core principle created values, beliefs and
                                       business methods that over the years have become a source of
                                       competitive advantage. These are the managerial values and
                                       business methods that are known collectively as The Toyota Way.
                                       Mr. Fujio Cho,President, Toyota Motor Corporation
                                       From the Toyota Way 2001 document


                                                                                                             Page 6 of 6

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The Five Principles of The Toyota Way

  • 1. The Five Principles of the Toyota Way The Toyota Way is a set of principles and behaviors that underlie Toyotaʼs managerial approach and production system. Toyota summed up its philosophy, values and manufacturing ideals in 2001, calling it “The Toyota Way 2001.” It consists of five principles in two categories: 1) Continuous Improvement 2) Respect for People Page 1 of 6
  • 2. AN OBSERVATION Outside of Toyota we have written and talked a lot about Toyotaʼs principles. Interestingly, the one principle that Toyota lists first - challenge - is usually overlooked. Yet based on my research, what Toyota is doing is very much about challenge. What I find is that Toyota teaches its people an effective means for working through obstacles toward target conditions. In other words, a way to achieve things they want but cannot yet do. Thatʼs challenge, which can be defined as, “a test of oneʼs abilities or resources in a demanding but stimulating undertaking.” Consider the role of challenge in managing an organization. And consider how that requires teaching the people in the organization a means for meeting challenges. Mike Rother Page 2 of 6
  • 3. THE FIVE PRINCIPLES Toyota Motor Corporation, Environmental & Social Report 2003, page 80 Page 3 of 6
  • 4. ANOTHER DEPICTION Toyota Motor Corporation Sustainability Report, 2009, page 54 Page 4 of 6
  • 5. IN TOYOTAʼS WORDS “The Toyota Way provides us with a means for our mission and vision to be achieved. It provides a way of thinking and acting for employees around the world that can be applied in different societies where we do business. We use The Toyota Way to continuously improve our processes and products, to listen and build trust, and to respect and empower the individual and the team.” Toyota 2007 North American Environmental Report, page 5 http://www.toyota.com/about/environment-2007/01_enviro_vision.html Page 5 of 6
  • 6. THE TOYOTA WAY 2001 Internal Toyota Motor Corporation document, published April 2001 Interview with Mr. Fujio Cho The “Green Book” President, Toyota Motor Corporation, July 2003 Question: What is the relationship between the Toyota Way and Toyotaʼs management? Answer: The Toyota Way, which has been passed down since the Companyʼs founding, is a unique set of values and manufacturing ideals. Clearly, our operations are going to become more and more globalized. With this in mind, we compiled a booklet, The Toyota Way 2001, in order to transcend the diverse languages and cultures of our employees and to communicate our philosophy to them. Toyota Motor Corporation Annual Report, 2003, page 19 Since Toyotaʼs founding we have adhered to the core principle of Illustration from contributing to society through the practice of manufacturing Toyota Motor Corporation Environmental & Social Report 2004, high-quality products and services. Our business practices and page 75 activities based on this core principle created values, beliefs and business methods that over the years have become a source of competitive advantage. These are the managerial values and business methods that are known collectively as The Toyota Way. Mr. Fujio Cho,President, Toyota Motor Corporation From the Toyota Way 2001 document Page 6 of 6