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Personal Branding
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What is Personal
Branding actually?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Branding makes
you the CEO of the brand
called YOU.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What we’re gonna talk
about?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personality:
Logo
Tagline
Website
Content
Reputation
Recognition
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Little steps can make a big
difference.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal brand is the sum
of all experience people
have when they engage
with you.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Email
Social Media
Search Results
Communication
Appearance
Voice
Recommendations
Opinions
Refferals
Style
Voice
Web Presence
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Branding is defined as what sets
apart and gives value to products
and services that address the
same need within a marketplace.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Branding is going
to mean different things to
different people.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Management will vary
based on:
● Goals
● Positioning
● Industry
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Celebrity vs. Engineer
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Building Awareness
vs.
Building Reputation
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Branding is not
about self promotion.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Who you are?
What you do?
Whom you serve?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Elevate my expertise
Build my credibility
Advancing my career
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Branding is a
lifelong asset.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What kind of experience
you want people to have
when your name comes up?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Main components of a personal
brand:
1. Authority
2. Online Identity
3. Personal Style
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Developing authority
More personal brand
Power to influence
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Authority.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
share links with content
from your industry
+
your thoughts
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Online Identity takes the
credibility of an authority status
and gives it visibility.
If nobody knows about you
what's the point, right?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
LinkedIn
Facebook
Twitter
Instagram
Google+
Blog posts
Videos
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Consider buying a domain name?
A photo, a caption, links to SM profiles
and a short bio.
+
OnSite Optimization.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Style
Logo
Tagline
Website
Content
Reputation
Recognition
Photos
Web Visibilty
Personal Appearance
Communication
Demenour
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Logo
Professional photo
Design
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Determine what you want
to accomplish
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
- get a new job
- grow your business
- build the reputation within the
company you work for
- reinventing yourself (changing career)
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Determine your personal
goal.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Defining what you want to
be known for.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Do the Reasearch on the
people you admire
Assets?
Written content?
Media interviews?
Social Media?
Search Results?
Reputation?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Identify your uniqueness
and value
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What do you have to say?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What do you want to be
known or famous for?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What could you teach?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What can you influence
Or
What do you want to
influence?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Conduct a personal
branding audit
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Take a good look at your
SM accounts and blog
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Look at your style
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Show authority in:
- posting on SM
- how you write email messages
- your email signature
- bio
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
MarkEDing=
Marketing
+
Education
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Define your area of
expertise
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What do you know that
others in your industry
don’t?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What content can you
create?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Value
Values
Voice
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
How am I doing it?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Building an online identity
Seach Visibility
Blog
Website
Facebook
LinkedIn
Twitter
YouTube
Posts
Website Copy
Email Signature
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
You cannot not
communicate!
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
How do you present yourself?
Name
Title
Description of what you do
Summary
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
LinkedIn Username?
NOTE: Who you are outside of
your work is also part of your
personal brand
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
LinkedIn Username?
NOTE: Who you are outside of
your work is also part of your
personal brand
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Look criticaly at the way
you present yourself
Clothes, hair, shoes, beard,
glasses..
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Consistancy helps make a
mark.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
same title
professional photos
use of style (font, design..)
linking consistancy
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Don’t say that you’re an
expert if you’re just aspiring
to be one
and
don’t oversell yourself.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Be sure you can walk the
talk and deliver what you
say you can.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Define your expertise.
There are riches in the niches.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
What do you want to be know for?
What could you teach?
What could you influence?
What is your area of expertise?
What do you know that others in your
industry don’t?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Having problems defining
your niche?
What did you get great feedback about?
How others perceive you?
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Having problems defining
your niche?
Focus on the work you truly enjoy.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Assess
Optimize
New
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Assess
“About” section on Facebook
Twitter short decription
LinkedIn profile text
Blog posts
Instagram
Google+ Setting
Bio
Articles
Email Signature
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Focus on what you have
first!
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Delete things you can’t
manage.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Assess
Optimize
Build new channels
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
It’s not ok to share other
people’s content.
Make sure to link to the
original content.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Use Google Alerts
“marketing automation”
“website personalization”
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Build your community
Customers
Partners
Coworkers
Previous job contacts
Thought leaders
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Build your community
Search
Retweet
Share
Comment
Mention
Connect
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Connecting
Write a personal note
Be kind
Be informed
Compliment
Endorse
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Connecting
Write a personal note
Be kind
Be informed
Compliment
Endorse
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Measure
- Quantitative Metrics
- Qualitative Metrics
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Quantitative Metrics
Mathematical
Website statistics
Follows/Retweets
Completed Goals
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Qualitative Metrics
Feelings
Thoughts
Opinions
Prestige
Influence
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Credibility
Usability
Visibility
Salability
Scalability
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Define your personal brand
Research brands you admire
Define your area of expertise
Define your social posts
Evaluate and improve your online identity
Look critically at your personal style
Incorporate measurements
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Personal Branding is the
missing link that can take
your career to the next
level.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com
Thank you for your
attention.
Nemanja Zivkovic
Director of Operations @Default Design
nemanja@default-design.com

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The Basics of Personal branding

Editor's Notes

  1. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  2. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  3. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  4. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  5. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  6. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  7. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  8. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  9. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  10. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  11. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  12. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  13. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  14. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  15. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  16. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  17. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  18. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  19. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  20. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  21. Pa da vidimo kako me vidi Google
  22. Pa da vidimo kako me vidi Google
  23. Pa da vidimo kako me vidi Google
  24. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  25. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  26. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  27. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  28. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  29. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  30. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  31. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  32. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  33. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  34. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  35. STA VAM JE STRAST?
  36. Pogledajte sta vam izlazi na vrhu
  37. Pogledajte sta vam izlazi na vrhu
  38. Pogledajte sta vam izlazi na vrhu
  39. Pogledajte sta vam izlazi na vrhu
  40. Pogledajte sta vam izlazi na vrhu
  41. Pogledajte sta vam izlazi na vrhu
  42. Pogledajte sta vam izlazi na vrhu
  43. Pogledajte sta vam izlazi na vrhu
  44. Pogledajte sta vam izlazi na vrhu
  45. Pogledajte sta vam izlazi na vrhu
  46. Pogledajte sta vam izlazi na vrhu
  47. Pogledajte sta vam izlazi na vrhu
  48. Pogledajte sta vam izlazi na vrhu
  49. Pogledajte sta vam izlazi na vrhu
  50. Pogledajte sta vam izlazi na vrhu
  51. Pogledajte sta vam izlazi na vrhu
  52. Pogledajte sta vam izlazi na vrhu
  53. Pogledajte sta vam izlazi na vrhu
  54. Pogledajte sta vam izlazi na vrhu
  55. Pogledajte sta vam izlazi na vrhu
  56. Pogledajte sta vam izlazi na vrhu
  57. Pogledajte sta vam izlazi na vrhu
  58. Pogledajte sta vam izlazi na vrhu
  59. Pogledajte sta vam izlazi na vrhu
  60. Pogledajte sta vam izlazi na vrhu
  61. Pogledajte sta vam izlazi na vrhu
  62. Pogledajte sta vam izlazi na vrhu
  63. Pogledajte sta vam izlazi na vrhu
  64. Pogledajte sta vam izlazi na vrhu
  65. Pogledajte sta vam izlazi na vrhu
  66. Pogledajte sta vam izlazi na vrhu
  67. Pogledajte sta vam izlazi na vrhu
  68. Pogledajte sta vam izlazi na vrhu
  69. Pogledajte sta vam izlazi na vrhu
  70. Pogledajte sta vam izlazi na vrhu
  71. Pogledajte sta vam izlazi na vrhu
  72. Pogledajte sta vam izlazi na vrhu
  73. Pogledajte sta vam izlazi na vrhu
  74. Pogledajte sta vam izlazi na vrhu
  75. Pogledajte sta vam izlazi na vrhu
  76. Pogledajte sta vam izlazi na vrhu
  77. Pogledajte sta vam izlazi na vrhu