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The 5 Step SEO Client
Retention Plan
Developed by: Marvin Russell
Remember…
• It’s 5 times cheaper to retain a client than to gain a new one
• It’s 50% easier to sell to existing clients than new ones
• A 5% increase in customer retention can increase a company’s profitability by 75%
• 80% of your future revenue will come from 20% of your current customers
Source:
Five Customer Retention Tips for Entrepreneurs
by Alex Lawrence
Developed by: Marvin Russell
Step 1: Use “The Slope of SEO” Graph
• Humans remember 10% of what they hear and 80% of what they see (HubSpot)
• This graph does a great job of visually showing SEO clients expected results
Developed by: Marvin Russell
Step 2: Show Clients the Content!
• Clients need to see something visual or tangible
• Show them the awesome content you’re creating
• Show them how you’re “earning” links and shares
“SEO today is 20% technical and 80% content strategy” ~ Marvin Russell
Developed by: Marvin Russell
Step 3: Incentivize Your Account Manager
• Your account manager communicates with your client the most
• Your account manager’s main job is to keep your client happy
• Your account manager should be in charge of resigning your clients, not the sales
team
• Incentivize your account manager with commission when they resign a SEO client
Developed by: Marvin Russell
Step 4: Develop a Next Phase Strategy Brief
•Meet with your team to discuss the SEO campaign that’s ending
• Create a new 6-12 month campaign
• List what awesome content you’ll be creating
• List expected results
• Get them excited!
Developed by: Marvin Russell
Step 5: Schedule a End of Contract Meeting
• Review the previous campaign’s results
• Review the next phase strategy brief
• Get your clients excited
• Give them a new 6-12 month SEO contract
Developed by: Marvin Russell
That’s it!Learn more at How to Retain an SEO Client in 5 Easy Steps
Developed by: Marvin Russell

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The 5 Step SEO Client Retention Plan

  • 1. The 5 Step SEO Client Retention Plan Developed by: Marvin Russell
  • 2. Remember… • It’s 5 times cheaper to retain a client than to gain a new one • It’s 50% easier to sell to existing clients than new ones • A 5% increase in customer retention can increase a company’s profitability by 75% • 80% of your future revenue will come from 20% of your current customers Source: Five Customer Retention Tips for Entrepreneurs by Alex Lawrence Developed by: Marvin Russell
  • 3. Step 1: Use “The Slope of SEO” Graph • Humans remember 10% of what they hear and 80% of what they see (HubSpot) • This graph does a great job of visually showing SEO clients expected results Developed by: Marvin Russell
  • 4. Step 2: Show Clients the Content! • Clients need to see something visual or tangible • Show them the awesome content you’re creating • Show them how you’re “earning” links and shares “SEO today is 20% technical and 80% content strategy” ~ Marvin Russell Developed by: Marvin Russell
  • 5. Step 3: Incentivize Your Account Manager • Your account manager communicates with your client the most • Your account manager’s main job is to keep your client happy • Your account manager should be in charge of resigning your clients, not the sales team • Incentivize your account manager with commission when they resign a SEO client Developed by: Marvin Russell
  • 6. Step 4: Develop a Next Phase Strategy Brief •Meet with your team to discuss the SEO campaign that’s ending • Create a new 6-12 month campaign • List what awesome content you’ll be creating • List expected results • Get them excited! Developed by: Marvin Russell
  • 7. Step 5: Schedule a End of Contract Meeting • Review the previous campaign’s results • Review the next phase strategy brief • Get your clients excited • Give them a new 6-12 month SEO contract Developed by: Marvin Russell
  • 8. That’s it!Learn more at How to Retain an SEO Client in 5 Easy Steps Developed by: Marvin Russell