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1    networked or not?

                      2    debt anxiety

                      3    mobile universe

                      4    end of 9 to 5


The Zeitgeist: 2011   5    brands in the blender

                      6    sensory indulgence

                      7    immersive entertainment

                      8    terror tomorrow

                      9    social news curation

Created by:
                      10   wrath of crowds

                      11   everyone naked
The Zeitgeist: 2011                          1    networked or not?


                                             2    debt anxiety


                                             3    mobile universe




  1
                                             4    end of 9 to 5

          networked or not?                  5    brands in the blender


                                             6    sensory indulgence


                                             7    immersive entertainment



 We are all facing a fundamental choice      8    terror tomorrow


                                             9    social news curation
 that will shape our lives. Many dive
                                             10   wrath of crowds
 headlong into a world of always-on
                                             11   everyone naked

 connection, open social networks, and
 oversharing. A few cry halt and choose to
 live only in the old world of tight-knit
 personal communication. The result is an
 increasing rift across society.
The Zeitgeist: 2011                           1    networked or not?


                                              2    debt anxiety


                                              3    mobile universe




  2
                                              4    end of 9 to 5

          debt anxiety                        5    brands in the blender


                                              6    sensory indulgence


                                              7    immersive entertainment



 With the global economy seemingly            8    terror tomorrow


                                              9    social news curation
 continually teetering on the verge of an
                                              10   wrath of crowds
 abyss, few feel assured about the next few
                                              11   everyone naked

 months, let alone beyond. Determined
 debt avoidance will push discount hunting
 and postponement of desire. Governments
 find that debt is the unavoidable elephant
 that tramples on their best-laid plans.
The Zeitgeist: 2011                          1    networked or not?


                                             2    debt anxiety


                                             3    mobile universe




  3
                                             4    end of 9 to 5

          mobile universe                    5    brands in the blender


                                             6    sensory indulgence


                                             7    immersive entertainment



 We experience the explosive inflection       8    terror tomorrow


                                             9    social news curation
 point of almost everything we know
                                             10   wrath of crowds
 shifting to mobile. The infinite resources
                                             11   everyone naked

 of the web are used mainly on mobile
 devices, location-based services give us
 context where’er we go, and printed
 newspapers and magazines are
 supplanted by the iPad. Our entire world
 will be wherever we are.
The Zeitgeist: 2011                              1    networked or not?


                                                 2    debt anxiety


                                                 3    mobile universe




  4
                                                 4    end of 9 to 5

          end of 9 to 5                          5    brands in the blender


                                                 6    sensory indulgence


                                                 7    immersive entertainment



 Work has already moved far beyond the           8    terror tomorrow


                                                 9    social news curation
 office. Organizations respond by offering
                                                 10   wrath of crowds
 flexibility to avoid traffic, pick up the kids,
                                                 11   everyone naked

 and manage personal affairs at work. The
 dramatic rise of global work means many
 have phone calls at odd hours or find their
 primary clients or suppliers in far-flung
 places. Work now transcends time.
The Zeitgeist: 2011                            1    networked or not?


                                               2    debt anxiety


                                               3    mobile universe




  5
                                               4    end of 9 to 5

          brands in the blender                5    brands in the blender


                                               6    sensory indulgence


                                               7    immersive entertainment



 The time it takes for a powerful new brand    8    terror tomorrow


                                               9    social news curation
 to grow is the same it takes for an old
                                               10   wrath of crowds
 brand to be trashed: next to no time. As
                                               11   everyone naked

 reputation shifts from corporations to
 individuals, trying to keep control has the
 opposite effect. Chopping and remixing
 brand identity is better done by choice
 than by others.
The Zeitgeist: 2011                          1    networked or not?


                                             2    debt anxiety


                                             3    mobile universe




  6
                                             4    end of 9 to 5

          sensory indulgence                 5    brands in the blender


                                             6    sensory indulgence


                                             7    immersive entertainment



 With many of our basic desires assuaged,    8    terror tomorrow


                                             9    social news curation
 we are free to indulge our senses,
                                             10   wrath of crowds
 exploring how richly we can taste, feel,
                                             11   everyone naked

 hear, and see. Fine dining explodes as an
 affordable luxury, while we all become
 oenophiles. Sensory luxury at home as
 well as on excursions is a basic
 expectation.
The Zeitgeist: 2011                           1    networked or not?


                                              2    debt anxiety


                                              3    mobile universe




  7
                                              4    end of 9 to 5

          immersive entertainment             5    brands in the blender


                                              6    sensory indulgence


                                              7    immersive entertainment



 Aldous Huxley’s vision of the ‘feelies’ is   8    terror tomorrow


                                              9    social news curation
 here, as we use surround sound, big
                                              10   wrath of crowds
 screens, 3D, Kinect motion sensors, video
                                              11   everyone naked

 glasses, augmented reality, haptic suits,
 and more to give us a complete experience
 of our entertainment. Any and all
 technology that immerses us in other
 worlds is taken up with alacrity.
The Zeitgeist: 2011                           1    networked or not?


                                              2    debt anxiety


                                              3    mobile universe




  8
                                              4    end of 9 to 5

          terror tomorrow                     5    brands in the blender


                                              6    sensory indulgence


                                              7    immersive entertainment



 With terror yesterday and terror             8    terror tomorrow


                                              9    social news curation
 tomorrow, the interregnum is more
                                              10   wrath of crowds
 tedious than terrifying. Calls rise for
                                              11   everyone naked

 personal freedom and inviolate junk. That
 is, until tomorrow becomes today, bringing
 additional control and surveillance to
 everyday life, with more pushback than
 last time.
The Zeitgeist: 2011                             1    networked or not?


                                                2    debt anxiety


                                                3    mobile universe




  9
                                                4    end of 9 to 5

          social news curation                  5    brands in the blender


                                                6    sensory indulgence


                                                7    immersive entertainment



 Who goes to the newspaper front page or        8    terror tomorrow


                                                9    social news curation
 6pm news for their news fix? As more of
                                                10   wrath of crowds
 us share what we like and who our friends
                                                11   everyone naked

 are, individually curated news is at each of
 our fingertips. Web, tablets, and mobiles
 will offer us the all the news that fits who
 we are.
The Zeitgeist: 2011                            1    networked or not?


                                               2    debt anxiety


                                               3    mobile universe




10
                                               4    end of 9 to 5

          wrath of crowds                      5    brands in the blender


                                               6    sensory indulgence


                                               7    immersive entertainment



 BP and Nestlé have experienced how            8    terror tomorrow


                                               9    social news curation
 global mobs can egg each other on and
                                               10   wrath of crowds
 amplify their voices to ravage reputations.
                                               11   everyone naked

 Across nations, politics is becoming more
 volatile, with missteps and mismatched
 moods crystallizing concerted opposition.
 The wrath of many will be expressed more
 powerfully than ever before.
The Zeitgeist: 2011                           1    networked or not?


                                              2    debt anxiety


                                              3    mobile universe




11
                                              4    end of 9 to 5

          everyone naked                      5    brands in the blender


                                              6    sensory indulgence


                                              7    immersive entertainment



 WikiLeaks moving into the crosshairs         8    terror tomorrow


                                              9    social news curation
 marks the point when society becomes
                                              10   wrath of crowds
 transparent. As individuals we are already
                                              11   everyone naked

 scrutinized by marketers who know us
 better than we do. Corporations succeed
 governments in their fear of inner
 workings being unmasked. Many rail and
 flail but there is no going back.
Created by:


Ross Dawson is globally recognized     Future Exploration Network helps
as a leading futurist, entrepreneur,   leading companies and government
keynote speaker, and bestselling       agencies to engage with the future,
author. He is founding Chairman of     build effective strategies, innovate, and
Advanced Human Technologies,           achieve outcomes.
Future Exploration Network, The
Insight Exchange, and Repyoot.         Services include:

                                       • Scenario Planning
Keynote Speaker. Dawson delivers
inspirational keynotes around the      • Frameworks for Long-term Strategy
world on the future of business.
                                       • Strategies for Innovation
Strategy Advisor. Dawson helps
                                       • Thought Leadership Content
senior executive teams to prepare
for the future.                        • Executive Briefings and Workshops


rossdawson.com                         futureexploration.net
enquiries@rossdawson.com               fen@futureexploration.net
USA: (415) 439 4890                    USA: (415) 315 9566
Australia: +61-2 9994 8066             Australia: +61-2 9994 8011

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The 11 themes of the Zeitgeist for 2011

  • 1. 1 networked or not? 2 debt anxiety 3 mobile universe 4 end of 9 to 5 The Zeitgeist: 2011 5 brands in the blender 6 sensory indulgence 7 immersive entertainment 8 terror tomorrow 9 social news curation Created by: 10 wrath of crowds 11 everyone naked
  • 2. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 1 4 end of 9 to 5 networked or not? 5 brands in the blender 6 sensory indulgence 7 immersive entertainment We are all facing a fundamental choice 8 terror tomorrow 9 social news curation that will shape our lives. Many dive 10 wrath of crowds headlong into a world of always-on 11 everyone naked connection, open social networks, and oversharing. A few cry halt and choose to live only in the old world of tight-knit personal communication. The result is an increasing rift across society.
  • 3. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 2 4 end of 9 to 5 debt anxiety 5 brands in the blender 6 sensory indulgence 7 immersive entertainment With the global economy seemingly 8 terror tomorrow 9 social news curation continually teetering on the verge of an 10 wrath of crowds abyss, few feel assured about the next few 11 everyone naked months, let alone beyond. Determined debt avoidance will push discount hunting and postponement of desire. Governments find that debt is the unavoidable elephant that tramples on their best-laid plans.
  • 4. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 3 4 end of 9 to 5 mobile universe 5 brands in the blender 6 sensory indulgence 7 immersive entertainment We experience the explosive inflection 8 terror tomorrow 9 social news curation point of almost everything we know 10 wrath of crowds shifting to mobile. The infinite resources 11 everyone naked of the web are used mainly on mobile devices, location-based services give us context where’er we go, and printed newspapers and magazines are supplanted by the iPad. Our entire world will be wherever we are.
  • 5. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 4 4 end of 9 to 5 end of 9 to 5 5 brands in the blender 6 sensory indulgence 7 immersive entertainment Work has already moved far beyond the 8 terror tomorrow 9 social news curation office. Organizations respond by offering 10 wrath of crowds flexibility to avoid traffic, pick up the kids, 11 everyone naked and manage personal affairs at work. The dramatic rise of global work means many have phone calls at odd hours or find their primary clients or suppliers in far-flung places. Work now transcends time.
  • 6. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 5 4 end of 9 to 5 brands in the blender 5 brands in the blender 6 sensory indulgence 7 immersive entertainment The time it takes for a powerful new brand 8 terror tomorrow 9 social news curation to grow is the same it takes for an old 10 wrath of crowds brand to be trashed: next to no time. As 11 everyone naked reputation shifts from corporations to individuals, trying to keep control has the opposite effect. Chopping and remixing brand identity is better done by choice than by others.
  • 7. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 6 4 end of 9 to 5 sensory indulgence 5 brands in the blender 6 sensory indulgence 7 immersive entertainment With many of our basic desires assuaged, 8 terror tomorrow 9 social news curation we are free to indulge our senses, 10 wrath of crowds exploring how richly we can taste, feel, 11 everyone naked hear, and see. Fine dining explodes as an affordable luxury, while we all become oenophiles. Sensory luxury at home as well as on excursions is a basic expectation.
  • 8. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 7 4 end of 9 to 5 immersive entertainment 5 brands in the blender 6 sensory indulgence 7 immersive entertainment Aldous Huxley’s vision of the ‘feelies’ is 8 terror tomorrow 9 social news curation here, as we use surround sound, big 10 wrath of crowds screens, 3D, Kinect motion sensors, video 11 everyone naked glasses, augmented reality, haptic suits, and more to give us a complete experience of our entertainment. Any and all technology that immerses us in other worlds is taken up with alacrity.
  • 9. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 8 4 end of 9 to 5 terror tomorrow 5 brands in the blender 6 sensory indulgence 7 immersive entertainment With terror yesterday and terror 8 terror tomorrow 9 social news curation tomorrow, the interregnum is more 10 wrath of crowds tedious than terrifying. Calls rise for 11 everyone naked personal freedom and inviolate junk. That is, until tomorrow becomes today, bringing additional control and surveillance to everyday life, with more pushback than last time.
  • 10. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 9 4 end of 9 to 5 social news curation 5 brands in the blender 6 sensory indulgence 7 immersive entertainment Who goes to the newspaper front page or 8 terror tomorrow 9 social news curation 6pm news for their news fix? As more of 10 wrath of crowds us share what we like and who our friends 11 everyone naked are, individually curated news is at each of our fingertips. Web, tablets, and mobiles will offer us the all the news that fits who we are.
  • 11. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 10 4 end of 9 to 5 wrath of crowds 5 brands in the blender 6 sensory indulgence 7 immersive entertainment BP and Nestlé have experienced how 8 terror tomorrow 9 social news curation global mobs can egg each other on and 10 wrath of crowds amplify their voices to ravage reputations. 11 everyone naked Across nations, politics is becoming more volatile, with missteps and mismatched moods crystallizing concerted opposition. The wrath of many will be expressed more powerfully than ever before.
  • 12. The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 11 4 end of 9 to 5 everyone naked 5 brands in the blender 6 sensory indulgence 7 immersive entertainment WikiLeaks moving into the crosshairs 8 terror tomorrow 9 social news curation marks the point when society becomes 10 wrath of crowds transparent. As individuals we are already 11 everyone naked scrutinized by marketers who know us better than we do. Corporations succeed governments in their fear of inner workings being unmasked. Many rail and flail but there is no going back.
  • 13. Created by: Ross Dawson is globally recognized Future Exploration Network helps as a leading futurist, entrepreneur, leading companies and government keynote speaker, and bestselling agencies to engage with the future, author. He is founding Chairman of build effective strategies, innovate, and Advanced Human Technologies, achieve outcomes. Future Exploration Network, The Insight Exchange, and Repyoot. Services include: • Scenario Planning Keynote Speaker. Dawson delivers inspirational keynotes around the • Frameworks for Long-term Strategy world on the future of business. • Strategies for Innovation Strategy Advisor. Dawson helps • Thought Leadership Content senior executive teams to prepare for the future. • Executive Briefings and Workshops rossdawson.com futureexploration.net enquiries@rossdawson.com fen@futureexploration.net USA: (415) 439 4890 USA: (415) 315 9566 Australia: +61-2 9994 8066 Australia: +61-2 9994 8011