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APP STORE
THE TEN COMMANDMENTS OF
OPTIMIZATION
THOU SHALL TARGET
LOW COMPETITION
KEYWORDS
#1
BETTER TO BE #1 FOR A
LOW VOLUME KEYWORD
THAN #10 FOR A HIGH
VOLUME KEYWORD
THOU SHALL HAVE SEARCH
FRIENDLY KEYWORDS IN
THE APP NAME.
#2
IT'S IMPORTANT TO HAVE CLEAR
AND DESCRIPTIVE APP NAMES. FOR
IMPROVED DISCOVERABILITY,
CONSIDER LONG NAMES THAT
COMBINE BRANDING AND
DESCRIPTION OF THE APP.
THOU SHALL NOT FORGET
IN-APP PURCHASES AND
APP STORE REVIEWS.
#3
IN-APP PURCHASES AND APP
STORE REVIEWS ARE INDEXED
BY THE APP STORES. HAVING
KEYWORDS IN THEM WILL
HELP IMPROVE YOUR ASO.
THOU SHALL OPTIMIZE
ICONS AND SCREENSHOTS.
#4
SCREENSHOTS SHOULD BE
TREATED LIKE ADVERTISING
BANNERS. OPTIMIZING ICONS
AND SCREENSHOTS ARE PROVEN
TO INCREASE DOWNLOADS.
HONOR THE USER NOT
JUST KEYWORDS.
#5
FOCUS ON YOUR APP'S
ENGAGEMENT. APP STORES
MEASURE LENGTH OF
INSTALL AND APP ACTIVITY
AND WILL NOT PENALIZE IF A
USER UNINSTALLS AFTER
USING AN APP FOR AWHILE.
THOU SHALL OPTIMIZE
APP STORE LISTING.
#6
OPTIMIZING YOUR STORE LISTING
IS ONE OF THE MOST IMPORTANT
THINGS YOU CAN DO FOR YOUR
APP’S POSITIONING WITHIN THE
APP STORE. IT AMPLIFIES ORGANIC
USER ACQUISITION ON THE APP
STORE AS WELL AS YOUR OWN
MARKETING EFFORTS.
THOU SHALL NOT SEEK
IMMEDIATE DOWNLOADS.
#7
LIKE SEO, ASO IS A STRATEGY
THAT CAN HAVE A LONG TERM
IMPACT. FOCUS ON THE USER
AND RELEVANT KEYWORDS.
THOU SHALL HAVE
A VIDEO TRAILER.
#8
A SHORT, KEYWORD OPTIMIZED
VIDEO CAN HELP YOUR ASO AND
GAIN USER ADOPTION. USERS
FIND THE VIDEO AS THE MOST
CONVINCING FEATURE OF THE
APP DETAIL PAGE.
THOU SHALL OPTIMIZE
THE APP DESCRIPTION.
#9
THE FIRST TWO LINES OF THE
DESCRIPTION ARE THE MOST
IMPORTANT FROM USER AND
ASO PERSPECTIVE. FIRST TELL THE
USER WHAT THE APP IS ABOUT
THEN LIST OUT THE FEATURES
AND AWARDS.
THOU SHALL CREATE
VIRAL LOOPS.
#10
ALLOW USERS TO EASILY RATE,
REVIEW, AND SHARE YOUR
APP. GOOGLE SHOWS
RECOMMENDATIONS BASED
ON 80 SIGNALS INCLUDING:
LOCATION, CIRCLES, AND +1
WITHIN CIRCLES.
DOUBLE YOUR
DOWNLOADS
GET FREE
ASO COURSE
APPMASTERS.CO PRESENTS
GET THE EXACT STRATEGIES THAT I USED TO INCREASE DOWNLOADS
FOR MY PAID APP BY 300%. PLUS, DISCOVER A LITTLE KNOWN ASO
TOOL TO FIND LOW COMPETITION KEYWORDS.

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The 10 Commandments of App Store Optimization

  • 1. APP STORE THE TEN COMMANDMENTS OF OPTIMIZATION
  • 2. THOU SHALL TARGET LOW COMPETITION KEYWORDS #1
  • 3. BETTER TO BE #1 FOR A LOW VOLUME KEYWORD THAN #10 FOR A HIGH VOLUME KEYWORD
  • 4. THOU SHALL HAVE SEARCH FRIENDLY KEYWORDS IN THE APP NAME. #2
  • 5. IT'S IMPORTANT TO HAVE CLEAR AND DESCRIPTIVE APP NAMES. FOR IMPROVED DISCOVERABILITY, CONSIDER LONG NAMES THAT COMBINE BRANDING AND DESCRIPTION OF THE APP.
  • 6. THOU SHALL NOT FORGET IN-APP PURCHASES AND APP STORE REVIEWS. #3
  • 7. IN-APP PURCHASES AND APP STORE REVIEWS ARE INDEXED BY THE APP STORES. HAVING KEYWORDS IN THEM WILL HELP IMPROVE YOUR ASO.
  • 8. THOU SHALL OPTIMIZE ICONS AND SCREENSHOTS. #4
  • 9. SCREENSHOTS SHOULD BE TREATED LIKE ADVERTISING BANNERS. OPTIMIZING ICONS AND SCREENSHOTS ARE PROVEN TO INCREASE DOWNLOADS.
  • 10. HONOR THE USER NOT JUST KEYWORDS. #5
  • 11. FOCUS ON YOUR APP'S ENGAGEMENT. APP STORES MEASURE LENGTH OF INSTALL AND APP ACTIVITY AND WILL NOT PENALIZE IF A USER UNINSTALLS AFTER USING AN APP FOR AWHILE.
  • 12. THOU SHALL OPTIMIZE APP STORE LISTING. #6
  • 13. OPTIMIZING YOUR STORE LISTING IS ONE OF THE MOST IMPORTANT THINGS YOU CAN DO FOR YOUR APP’S POSITIONING WITHIN THE APP STORE. IT AMPLIFIES ORGANIC USER ACQUISITION ON THE APP STORE AS WELL AS YOUR OWN MARKETING EFFORTS.
  • 14. THOU SHALL NOT SEEK IMMEDIATE DOWNLOADS. #7
  • 15. LIKE SEO, ASO IS A STRATEGY THAT CAN HAVE A LONG TERM IMPACT. FOCUS ON THE USER AND RELEVANT KEYWORDS.
  • 16. THOU SHALL HAVE A VIDEO TRAILER. #8
  • 17. A SHORT, KEYWORD OPTIMIZED VIDEO CAN HELP YOUR ASO AND GAIN USER ADOPTION. USERS FIND THE VIDEO AS THE MOST CONVINCING FEATURE OF THE APP DETAIL PAGE.
  • 18. THOU SHALL OPTIMIZE THE APP DESCRIPTION. #9
  • 19. THE FIRST TWO LINES OF THE DESCRIPTION ARE THE MOST IMPORTANT FROM USER AND ASO PERSPECTIVE. FIRST TELL THE USER WHAT THE APP IS ABOUT THEN LIST OUT THE FEATURES AND AWARDS.
  • 21. ALLOW USERS TO EASILY RATE, REVIEW, AND SHARE YOUR APP. GOOGLE SHOWS RECOMMENDATIONS BASED ON 80 SIGNALS INCLUDING: LOCATION, CIRCLES, AND +1 WITHIN CIRCLES.
  • 22. DOUBLE YOUR DOWNLOADS GET FREE ASO COURSE APPMASTERS.CO PRESENTS GET THE EXACT STRATEGIES THAT I USED TO INCREASE DOWNLOADS FOR MY PAID APP BY 300%. PLUS, DISCOVER A LITTLE KNOWN ASO TOOL TO FIND LOW COMPETITION KEYWORDS.